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Ecommerce Ranking in Italy

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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at January 2023

The top 100 ecommerce in Italy:

The Ecommerce ranking is the ranking of the top 100 ecommerce sites most popular in Italy, updated monthly.


Discover Ecommerce Italy Awards 2023

The ranking of the most popular ecommerce sites in Italy by Casaleggio Associati, according to the results obtained during the past year.



Company / SectorSectorRelevanceUnique visitorsAverage timeBounce rateFollow
From position 1 to position 11 Amazon Marketplace Marketplace1.00048.975.85013:4643,0% Subscribe to E-commerce Ranking updates
From position 2 to position 22 eBay Marketplace Marketplace33215.799.46513:5443,0% Subscribe to E-commerce Ranking updates
From position 3 to position 33 Subito Marketplace Marketplace29213.846.15915:3639,0% Subscribe to E-commerce Ranking updates
From position 4 to position 44 Booking.com Turism Turism2049.432.03312:1041,0% Subscribe to E-commerce Ranking updates
From position 5 to position 55 UniEuro Electronics Electronics1335.951.92010:1259,0% Subscribe to E-commerce Ranking updates
From position 6 to position 66 Mediaworld Electronics Electronics1325.913.26209:4368,0% Subscribe to E-commerce Ranking updates
From position 7 to position 77 Samsung Electronics Electronics1325.909.40708:3362,0% Subscribe to E-commerce Ranking updates
From position 8 to position 88 Trenitalia Turism Turism1316.658.40211:0077,0% Subscribe to E-commerce Ranking updates
From position 9 to position 99 Zalando Fashion Fashion1265.581.76411:1543,0% Subscribe to E-commerce Ranking updates
From position 10 to position 1010 Leroy Merlin Home and Furniture Home and Furniture1145.017.70008:0750,0% Subscribe to E-commerce Ranking updates
From position 11 to position 1111 Ikea Home and Furniture Home and Furniture1144.975.53111:2542,0% Subscribe to E-commerce Ranking updates
From position 12 to position 1212 TicketOne Free Time Free Time1104.839.59108:4044,0% Subscribe to E-commerce Ranking updates
From position 13 to position 1313 Decathlon Sport Sport1034.452.64609:0745,0% Subscribe to E-commerce Ranking updates
From position 14 to position 1414 Ibs.it Publishing Publishing944.043.26810:4963,0% Subscribe to E-commerce Ranking updates
From position 16 to position 1515 AliExpress Marketplace Marketplace722.948.23314:0047,0% Subscribe to E-commerce Ranking updates
From position 15 to position 1616 Euronics Electronics Electronics702.848.01908:5450,0% Subscribe to E-commerce Ranking updates
From position 18 to position 1717 Ryanair Turism Turism702.819.92803:0437,0% Subscribe to E-commerce Ranking updates
From position 17 to position 1818 ManoMano Marketplace Marketplace703.265.15009:5776,0% Subscribe to E-commerce Ranking updates
From position 27 to position 1919 Game Stop Free Time Free Time642.536.30307:0542,0% Subscribe to E-commerce Ranking updates
From position 19 to position 2020 The Trainline Turism Turism642.604.30508:4756,0% Subscribe to E-commerce Ranking updates
From position 22 to position 2121 Italo Turism Turism612.369.52908:0735,0% Subscribe to E-commerce Ranking updates
From position 23 to position 2222 Xiaomi Electronics Electronics602.405.44807:2769,0% Subscribe to E-commerce Ranking updates
From position 21 to position 2323 Airbnb Turism Turism592.296.44412:1263,0% Subscribe to E-commerce Ranking updates
From position 24 to position 2424 Sisal Gambling Gambling592.211.60113:2932,0% Subscribe to E-commerce Ranking updates
From position 28 to position 2525 Feltrinelli Publishing Publishing582.307.82008:1151,0% Subscribe to E-commerce Ranking updates
From position 20 to position 2626 ePrice Marketplace Marketplace562.182.10707:0058,0% Subscribe to E-commerce Ranking updates
From position 25 to position 2727 Mondadori Store Publishing Publishing552.104.74211:2353,0% Subscribe to E-commerce Ranking updates
From position 45 to position 2828 The Space Cinema Free Time Free Time552.148.75409:0750,0% Subscribe to E-commerce Ranking updates
From position 32 to position 2929 JustEat Food and Drink Food and Drink531.981.18014:2253,0% Subscribe to E-commerce Ranking updates
From position 29 to position 3030 Vinted Fashion Fashion491.685.68423:1034,0% Subscribe to E-commerce Ranking updates
From position 26 to position 3131 HP Electronics Electronics471.728.95311:1765,0% Subscribe to E-commerce Ranking updates
From position 30 to position 3232 eDreams Turism Turism461.655.81809:3751,0% Subscribe to E-commerce Ranking updates
From position 34 to position 3333 Groupon Marketplace Marketplace451.600.19510:1451,0% Subscribe to E-commerce Ranking updates
From position 40 to position 3434 Apple Store Electronics Electronics441.566.73602:1944,0% Subscribe to E-commerce Ranking updates
From position 38 to position 3535 Zara Fashion Fashion441.566.04509:3465,0% Subscribe to E-commerce Ranking updates
From position 35 to position 3636 Vivaticket Free Time Free Time431.502.91106:0836,0% Subscribe to E-commerce Ranking updates
From position 33 to position 3737 Mondo Convenienza Home and Furniture Home and Furniture431.556.38208:4959,0% Subscribe to E-commerce Ranking updates
From position 50 to position 3838 Lego Babies and Toys Babies and Toys421.508.36209:3668,0% Subscribe to E-commerce Ranking updates
From position 31 to position 3939 Auto-doc Car and Motorcycle Car and Motorcycle421.537.59008:3244,0% Subscribe to E-commerce Ranking updates
New Entry40 Instant Gaming Free Time Free Time421.542.24308:1346,0% Subscribe to E-commerce Ranking updates
From position 36 to position 4141 Notino Health and Beauty Health and Beauty421.499.60509:0047,0% Subscribe to E-commerce Ranking updates
From position 41 to position 4242 H&M Fashion Fashion411.381.46008:2438,0% Subscribe to E-commerce Ranking updates
From position 37 to position 4343 Snai Gambling Gambling401.334.30314:5840,0% Subscribe to E-commerce Ranking updates
From position 47 to position 4444 Nintendo Electronics Electronics401.377.20308:5457,0% Subscribe to E-commerce Ranking updates
From position 39 to position 4545 Nike Sport Sport391.301.06903:4038,0% Subscribe to E-commerce Ranking updates
From position 61 to position 4646 Pandora Jewelry and Watches Jewelry and Watches381.229.00911:5643,0% Subscribe to E-commerce Ranking updates
From position 44 to position 4747 Lottomatica Gambling Gambling371.179.67410:1432,0% Subscribe to E-commerce Ranking updates
From position 43 to position 4848 Shein Fashion Fashion371.174.90914:3750,0% Subscribe to E-commerce Ranking updates
From position 56 to position 4949 Etsy Marketplace Marketplace361.118.03106:3917,0% Subscribe to E-commerce Ranking updates
From position 52 to position 5050 Microsoft Electronics Electronics361.206.53403:1749,0% Subscribe to E-commerce Ranking updates
From position 70 to position 5151 Expedia Turism Turism361.099.17706:3149,0% Subscribe to E-commerce Ranking updates
From position 62 to position 5252 Flixbus Turism Turism361.194.67408:4445,0% Subscribe to E-commerce Ranking updates
From position 46 to position 5353 LG Electronics Electronics351.137.47008:3861,0% Subscribe to E-commerce Ranking updates
From position 114 to position 5454 ASOS Fashion Fashion351.112.93609:3448,0% Subscribe to E-commerce Ranking updates
From position 54 to position 5555 Libraccio Publishing Publishing351.109.59914:4455,0% Subscribe to E-commerce Ranking updates
From position 57 to position 5656 OVS Fashion Fashion341.047.31209:0639,0% Subscribe to E-commerce Ranking updates
From position 96 to position 5757 Tezenis Fashion Fashion341.001.73108:4038,0% Subscribe to E-commerce Ranking updates
From position 51 to position 5858 Cisalfa Sport Sport Sport341.087.89307:3745,0% Subscribe to E-commerce Ranking updates
From position 68 to position 5959 Efarma Pharmacies Pharmacies341.113.95010:2867,0% Subscribe to E-commerce Ranking updates
From position 48 to position 6060 Easyjet Turism Turism33973.41408:0940,0% Subscribe to E-commerce Ranking updates
From position 59 to position 6161 StrumentiMusicali.net Free Time Free Time331.071.25212:3148,0% Subscribe to E-commerce Ranking updates
From position 60 to position 6262 Maisons du Monde Home and Furniture Home and Furniture331.053.89509:1453,0% Subscribe to E-commerce Ranking updates
From position 69 to position 6363 Deliveroo Food and Drink Food and Drink331.010.92114:0949,0% Subscribe to E-commerce Ranking updates
From position 49 to position 6464 Adidas Sport Sport331.000.17211:2166,0% Subscribe to E-commerce Ranking updates
From position 58 to position 6565 Trony Electronics Electronics331.047.41005:0744,0% Subscribe to E-commerce Ranking updates
From position 73 to position 6666 Wizz Air Turism Turism331.038.81508:1146,0% Subscribe to E-commerce Ranking updates
From position 98 to position 6767 Tannico Food and Drink Food and Drink32957.72522:5642,0% Subscribe to E-commerce Ranking updates
From position 113 to position 6868 Vivino Food and Drink Food and Drink321.000.84010:2365,0% Subscribe to E-commerce Ranking updates
From position 53 to position 6969 Eurobet Gambling Gambling32968.63916:1041,0% Subscribe to E-commerce Ranking updates
From position 65 to position 7070 Bet365 Gambling Gambling32850.78640:0644,0% Subscribe to E-commerce Ranking updates
From position 79 to position 7171 Intimissimi Fashion Fashion32906.26206:4232,0% Subscribe to E-commerce Ranking updates
From position 83 to position 7272 Douglas Health and Beauty Health and Beauty311.114.06513:5275,0% Subscribe to E-commerce Ranking updates
From position 64 to position 7373 Sephora Health and Beauty Health and Beauty31924.59510:4149,0% Subscribe to E-commerce Ranking updates
From position 89 to position 7474 Volagratis Turism Turism31909.76710:4042,0% Subscribe to E-commerce Ranking updates
From position 78 to position 7575 Trenord Turism Turism31890.55408:3248,0% Subscribe to E-commerce Ranking updates
From position 63 to position 7676 Yoox Fashion Fashion31842.63511:2046,0% Subscribe to E-commerce Ranking updates
From position 55 to position 7777 Huawei Electronics Electronics31917.11108:3660,0% Subscribe to E-commerce Ranking updates
From position 71 to position 7878 Zooplus Pets Pets31956.99412:5253,0% Subscribe to E-commerce Ranking updates
From position 76 to position 7979 Sony Electronics Electronics31896.75210:1262,0% Subscribe to E-commerce Ranking updates
From position 102 to position 8080 Toys Center Babies and Toys Babies and Toys30892.63613:2352,0% Subscribe to E-commerce Ranking updates
From position 92 to position 8181 Ticketmaster Free Time Free Time30920.36408:3152,0% Subscribe to E-commerce Ranking updates
From position 104 to position 8282 Lastminute.com Turism Turism29820.37911:1343,0% Subscribe to E-commerce Ranking updates
From position 67 to position 8383 Comet Electronics Electronics29901.43006:4152,0% Subscribe to E-commerce Ranking updates
From position 72 to position 8484 Kasanova Home and Furniture Home and Furniture29845.77608:2245,0% Subscribe to E-commerce Ranking updates
From position 81 to position 8585 Panini Shop Publishing Publishing29901.71702:1553,0% Subscribe to E-commerce Ranking updates
From position 121 to position 8686 Smartbox Turism Turism29809.57012:0446,0% Subscribe to E-commerce Ranking updates
From position 84 to position 8787 Escarpe.it Fashion Fashion29859.58108:0553,0% Subscribe to E-commerce Ranking updates
From position 82 to position 8888 Philips Electronics Electronics29793.06610:2658,0% Subscribe to E-commerce Ranking updates
From position 90 to position 8989 Farmae Pharmacies Pharmacies28810.67110:3346,0% Subscribe to E-commerce Ranking updates
From position 77 to position 9090 ITA Airways Turism Turism28806.54306:5049,0% Subscribe to E-commerce Ranking updates
From position 116 to position 9191 Catawiki Free Time Free Time28788.30119:4341,0% Subscribe to E-commerce Ranking updates
From position 99 to position 9292 Macrolibrarsi Marketplace Marketplace28832.19913:4965,0% Subscribe to E-commerce Ranking updates
From position 80 to position 9393 Bonprix Fashion Fashion27712.37011:4441,0% Subscribe to E-commerce Ranking updates
From position 86 to position 9494 Lenovo Electronics Electronics27735.05308:0352,0% Subscribe to E-commerce Ranking updates
From position 74 to position 9595 Expert Electronics Electronics27746.31306:5045,0% Subscribe to E-commerce Ranking updates
From position 152 to position 9696 Stroili Oro Jewelry and Watches Jewelry and Watches27695.16409:5046,0% Subscribe to E-commerce Ranking updates
From position 100 to position 9797 Calzedonia Fashion Fashion27662.40205:4441,0% Subscribe to E-commerce Ranking updates
From position 93 to position 9898 Garmin Electronics Electronics27766.47111:5060,0% Subscribe to E-commerce Ranking updates
From position 91 to position 9999 Prima Insurance Insurance26700.18211:0047,0% Subscribe to E-commerce Ranking updates
From position 75 to position 100100 Dyson Electronics Electronics26678.10109:4250,0% Subscribe to E-commerce Ranking updates


The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.



Ecommerce Italia Awards 2023

The ranking of the most popular ecommerce sites in Italy by Casaleggio Associati, according to the results obtained during the past year.

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