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Ecommerce Ranking in Italy

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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at March 2023

The top 100 ecommerce in Italy:

The Ecommerce ranking is the ranking of the top 100 ecommerce sites most popular in Italy, updated monthly.


Ecommerce Italy 2023

The 17th edition of "E-commerce Italy" will be held on April 18th, 2023 in Milan.



Company / SectorSectorRelevanceUnique visitorsAverage timeBounce rateFollow
From position 148 to position 11 StarCasinò Gambling Gambling312.303.60014:4395,0% Subscribe to E-commerce Ranking updates
From position 44 to position 22 888 Casinò Gambling Gambling301.822.10709:0885,0% Subscribe to E-commerce Ranking updates
From position 9 to position 33 Trenitalia Turism Turism997.189.87109:1280,0% Subscribe to E-commerce Ranking updates
From position 105 to position 44 Douglas Health and Beauty Health and Beauty22904.87612:5479,0% Subscribe to E-commerce Ranking updates
From position 17 to position 55 ManoMano Marketplace Marketplace633.767.86511:4377,0% Subscribe to E-commerce Ranking updates
From position 86 to position 66 Macrolibrarsi Marketplace Marketplace241.090.78812:5971,0% Subscribe to E-commerce Ranking updates
From position 11 to position 77 Mediaworld Electronics Electronics875.407.03009:5070,0% Subscribe to E-commerce Ranking updates
From position 50 to position 88 Lego Babies and Toys Babies and Toys251.074.52013:3770,0% Subscribe to E-commerce Ranking updates
From position 57 to position 99 Efarma Pharmacies Pharmacies301.304.16409:5167,0% Subscribe to E-commerce Ranking updates
From position 60 to position 1010 Adidas Sport Sport21666.66207:5667,0% Subscribe to E-commerce Ranking updates
From position 72 to position 1111 Sony Electronics Electronics23795.65608:0366,0% Subscribe to E-commerce Ranking updates
From position 31 to position 1212 Mondadori Store Publishing Publishing401.949.33408:2065,0% Subscribe to E-commerce Ranking updates
From position 67 to position 1313 Libraccio Publishing Publishing271.101.01310:4965,0% Subscribe to E-commerce Ranking updates
From position 65 to position 1414 LG Electronics Electronics271.084.02208:4065,0% Subscribe to E-commerce Ranking updates
From position 18 to position 1515 Airbnb Turism Turism673.540.52213:0964,0% Subscribe to E-commerce Ranking updates
From position 5 to position 1616 Samsung Electronics Electronics1408.088.50509:1864,0% Subscribe to E-commerce Ranking updates
From position 55 to position 1717 Nintendo Electronics Electronics301.295.89609:0964,0% Subscribe to E-commerce Ranking updates
From position 24 to position 1818 HP Electronics Electronics432.058.50110:3764,0% Subscribe to E-commerce Ranking updates
From position 14 to position 1919 Ibs.it Publishing Publishing804.377.63411:3763,0% Subscribe to E-commerce Ranking updates
From position 120 to position 2020 Farmasave Pharmacies Pharmacies21723.00512:5363,0% Subscribe to E-commerce Ranking updates
From position 87 to position 2121 Huawei Electronics Electronics261.007.38609:5362,0% Subscribe to E-commerce Ranking updates
From position 104 to position 2222 Farmacia Loreto Pharmacies Pharmacies21798.38311:0662,0% Subscribe to E-commerce Ranking updates
From position 93 to position 2323 ConTe.it Insurance Insurance20676.46410:2661,0% Subscribe to E-commerce Ranking updates
From position 34 to position 2424 Mondo Convenienza Home and Furniture Home and Furniture381.780.76510:5261,0% Subscribe to E-commerce Ranking updates
From position 103 to position 2525 Ticketmaster Free Time Free Time311.417.71505:1761,0% Subscribe to E-commerce Ranking updates
From position 110 to position 2626 Alibaba Marketplace Marketplace20638.58407:2560,0% Subscribe to E-commerce Ranking updates
From position 42 to position 2727 Zara Fashion Fashion281.108.43507:5059,0% Subscribe to E-commerce Ranking updates
From position 8 to position 2828 UniEuro Electronics Electronics985.446.13911:1958,0% Subscribe to E-commerce Ranking updates
From position 106 to position 2929 Tigotà Health and Beauty Health and Beauty20694.83408:0058,0% Subscribe to E-commerce Ranking updates
From position 94 to position 3030 Arcaplanet Pets Pets23851.04109:2058,0% Subscribe to E-commerce Ranking updates
From position 81 to position 3131 Garmin Electronics Electronics24918.40312:4858,0% Subscribe to E-commerce Ranking updates
From position 32 to position 3232 ePrice Marketplace Marketplace401.876.87905:5057,0% Subscribe to E-commerce Ranking updates
From position 23 to position 3333 Feltrinelli Publishing Publishing502.539.23110:3556,0% Subscribe to E-commerce Ranking updates
From position 30 to position 3434 The Space Cinema Free Time Free Time401.934.51109:1956,0% Subscribe to E-commerce Ranking updates
From position 101 to position 3535 Redcare Pharmacies Pharmacies22821.74609:3156,0% Subscribe to E-commerce Ranking updates
From position 21 to position 3636 The Trainline Turism Turism502.546.29408:0656,0% Subscribe to E-commerce Ranking updates
From position 51 to position 3737 Microsoft Electronics Electronics311.349.16902:2354,0% Subscribe to E-commerce Ranking updates
From position 95 to position 3838 Philips Electronics Electronics20662.98606:1254,0% Subscribe to E-commerce Ranking updates
From position 88 to position 3939 Escarpe.it Fashion Fashion21741.22904:4553,0% Subscribe to E-commerce Ranking updates
From position 84 to position 4040 Costa Crociere Turism Turism22741.56508:5253,0% Subscribe to E-commerce Ranking updates
From position 66 to position 4141 Zooplus Pets Pets25992.88511:3253,0% Subscribe to E-commerce Ranking updates
From position 52 to position 4242 Wizz Air Turism Turism26997.30308:5553,0% Subscribe to E-commerce Ranking updates
From position 10 to position 4343 Leroy Merlin Home and Furniture Home and Furniture1176.662.77408:4452,0% Subscribe to E-commerce Ranking updates
From position 92 to position 4444 Obi Home and Furniture Home and Furniture23824.34906:5852,0% Subscribe to E-commerce Ranking updates
From position 90 to position 4545 Lenovo Electronics Electronics21694.03007:5752,0% Subscribe to E-commerce Ranking updates
From position 119 to position 4646 Allianz Direct Insurance Insurance23783.89207:4351,0% Subscribe to E-commerce Ranking updates
From position 19 to position 4747 Euronics Electronics Electronics452.151.96808:5551,0% Subscribe to E-commerce Ranking updates
From position 61 to position 4848 StrumentiMusicali.net Free Time Free Time271.102.65409:3451,0% Subscribe to E-commerce Ranking updates
From position 16 to position 4949 AliExpress Marketplace Marketplace663.507.45615:2951,0% Subscribe to E-commerce Ranking updates
From position 38 to position 5050 Shein Fashion Fashion301.217.93216:4251,0% Subscribe to E-commerce Ranking updates
From position 63 to position 5151 Deliveroo Food and Drink Food and Drink321.350.96513:2351,0% Subscribe to E-commerce Ranking updates
From position 91 to position 5252 Unipol Sai Insurance Insurance23822.26312:0151,0% Subscribe to E-commerce Ranking updates
From position 26 to position 5353 eDreams Turism Turism442.137.36709:2550,0% Subscribe to E-commerce Ranking updates
From position 37 to position 5454 Expedia Turism Turism321.308.56706:4250,0% Subscribe to E-commerce Ranking updates
From position 78 to position 5555 Pandora Jewelry and Watches Jewelry and Watches24871.29108:5050,0% Subscribe to E-commerce Ranking updates
From position 13 to position 5656 TicketOne Free Time Free Time1156.566.93109:0849,0% Subscribe to E-commerce Ranking updates
From position 56 to position 5757 ASOS Fashion Fashion24874.18809:3749,0% Subscribe to E-commerce Ranking updates
From position 46 to position 5858 Bet365 Gambling Gambling281.055.76242:5049,0% Subscribe to E-commerce Ranking updates
From position 85 to position 5959 Trenord Turism Turism23797.98711:2249,0% Subscribe to E-commerce Ranking updates
From position 79 to position 6060 Farmae Pharmacies Pharmacies22801.98413:0148,0% Subscribe to E-commerce Ranking updates
From position 76 to position 6161 Sephora Health and Beauty Health and Beauty21693.20511:5348,0% Subscribe to E-commerce Ranking updates
From position 27 to position 6262 Xiaomi Electronics Electronics643.408.21503:0348,0% Subscribe to E-commerce Ranking updates
From position 59 to position 6363 Notino Health and Beauty Health and Beauty281.159.81910:0148,0% Subscribe to E-commerce Ranking updates
From position 29 to position 6464 JustEat Food and Drink Food and Drink452.117.28314:4648,0% Subscribe to E-commerce Ranking updates
From position 33 to position 6565 Auto-doc Car and Motorcycle Car and Motorcycle452.224.83707:3248,0% Subscribe to E-commerce Ranking updates
From position 75 to position 6666 Yoox Fashion Fashion23773.89111:3547,0% Subscribe to E-commerce Ranking updates
From position 1 to position 6767 Amazon Marketplace Marketplace1.00061.799.58612:0847,0% Subscribe to E-commerce Ranking updates
From position 35 to position 6868 Groupon Marketplace Marketplace331.446.49809:0547,0% Subscribe to E-commerce Ranking updates
From position 45 to position 6969 Maisons du Monde Home and Furniture Home and Furniture25943.14112:3747,0% Subscribe to E-commerce Ranking updates
From position 28 to position 7070 Game Stop Free Time Free Time442.092.73608:2647,0% Subscribe to E-commerce Ranking updates
From position 77 to position 7171 Trony Electronics Electronics22760.57306:2347,0% Subscribe to E-commerce Ranking updates
From position 47 to position 7272 Instant Gaming Free Time Free Time432.162.52608:0247,0% Subscribe to E-commerce Ranking updates
From position 58 to position 7373 Flixbus Turism Turism301.287.87808:5046,0% Subscribe to E-commerce Ranking updates
From position 2 to position 7474 eBay Marketplace Marketplace30818.538.86613:4745,0% Subscribe to E-commerce Ranking updates
From position 7 to position 7575 Zalando Fashion Fashion854.603.85312:1845,0% Subscribe to E-commerce Ranking updates
From position 80 to position 7676 Prima Insurance Insurance24888.35813:1745,0% Subscribe to E-commerce Ranking updates
From position 39 to position 7777 Apple Store Electronics Electronics291.180.88602:1144,0% Subscribe to E-commerce Ranking updates
From position 73 to position 7878 Lastminute.com Turism Turism26984.39909:3244,0% Subscribe to E-commerce Ranking updates
From position 62 to position 7979 Volagratis Turism Turism271.067.48807:0544,0% Subscribe to E-commerce Ranking updates
From position 12 to position 8080 Decathlon Sport Sport925.043.88409:2544,0% Subscribe to E-commerce Ranking updates
From position 41 to position 8181 Snai Gambling Gambling371.662.22113:0643,0% Subscribe to E-commerce Ranking updates
From position 53 to position 8282 Cisalfa Sport Sport Sport24899.39505:4043,0% Subscribe to E-commerce Ranking updates
From position 69 to position 8383 Panini Shop Publishing Publishing25982.69702:0342,0% Subscribe to E-commerce Ranking updates
From position 6 to position 8484 Ikea Home and Furniture Home and Furniture1055.885.72510:5641,0% Subscribe to E-commerce Ranking updates
From position 15 to position 8585 Ryanair Turism Turism723.836.79402:5640,0% Subscribe to E-commerce Ranking updates
From position 43 to position 8686 Easyjet Turism Turism321.329.47309:2540,0% Subscribe to E-commerce Ranking updates
From position 4 to position 8787 Booking.com Turism Turism21312.607.81711:5340,0% Subscribe to E-commerce Ranking updates
From position 3 to position 8888 Subito Marketplace Marketplace30718.510.13415:1440,0% Subscribe to E-commerce Ranking updates
From position 36 to position 8989 Vivaticket Free Time Free Time442.092.52205:1640,0% Subscribe to E-commerce Ranking updates
From position 49 to position 9090 Lottomatica Gambling Gambling26935.62313:1839,0% Subscribe to E-commerce Ranking updates
From position 40 to position 9191 Nike Sport Sport271.002.29106:0438,0% Subscribe to E-commerce Ranking updates
From position 54 to position 9292 H&M Fashion Fashion271.006.61509:2938,0% Subscribe to E-commerce Ranking updates
From position 64 to position 9393 ITA Airways Turism Turism281.124.39406:3838,0% Subscribe to E-commerce Ranking updates
From position 22 to position 9494 Italo Turism Turism492.416.05208:0037,0% Subscribe to E-commerce Ranking updates
From position 25 to position 9595 Vinted Fashion Fashion431.964.21317:1637,0% Subscribe to E-commerce Ranking updates
From position 68 to position 9696 OVS Fashion Fashion22689.78308:2036,0% Subscribe to E-commerce Ranking updates
From position 89 to position 9797 Catawiki Marketplace Marketplace25953.15614:2536,0% Subscribe to E-commerce Ranking updates
From position 71 to position 9898 Eurobet Gambling Gambling281.101.33122:1533,0% Subscribe to E-commerce Ranking updates
From position 20 to position 9999 Sisal Gambling Gambling502.445.68614:4332,0% Subscribe to E-commerce Ranking updates
From position 48 to position 100100 Etsy Marketplace Marketplace25887.00804:5226,0% Subscribe to E-commerce Ranking updates


The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.



Ecommerce Italia Awards 2023

The ranking of the most popular ecommerce sites in Italy by Casaleggio Associati, according to the results obtained during the past year.

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