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Ecommerce Ranking in Italy

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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at November 2023

The most popular ecommerce websites in Italy:

The Ecommerce ranking is the ranking of the top 100 ecommerce sites most popular in Italy, updated monthly.

The partner of Ecommerce companies

The new research by Casaleggio Associati aims to describe the state of the art of technologies and services for Ecommerce.



Company / SectorSectorRelevanceUnique visitorsAverage timeBounce rateFollow
From position 84 to position 11UK Lastminute.com Tourism Tourism20550.598 09:4744,0% Subscribe to E-commerce Ranking updates
From position 101 to position 22IT Comet Electronics Electronics20636.369 06:2150,0% Subscribe to E-commerce Ranking updates
From position 103 to position 33NL Catawiki Marketplace Marketplace20618.246 13:1142,0% Subscribe to E-commerce Ranking updates
From position 82 to position 44DK Pandora Jewelry and Watches Jewelry and Watches20562.459 06:4243,0% Subscribe to E-commerce Ranking updates
From position 73 to position 55IT Macrolibrarsi Marketplace Marketplace20684.695 10:1461,0% Subscribe to E-commerce Ranking updates
From position 78 to position 66IT Volagratis Tourism Tourism20616.472 07:1038,0% Subscribe to E-commerce Ranking updates
From position 98 to position 77DE Allianz Direct Insurance Insurance20568.579 06:5549,0% Subscribe to E-commerce Ranking updates
From position 109 to position 88MT Planetwin365 Gambling Gambling20568.107 27:4325,0% Subscribe to E-commerce Ranking updates
From position 94 to position 99IT ConTe.it Insurance Insurance21664.432 07:2257,0% Subscribe to E-commerce Ranking updates
From position 93 to position 1010IT Kasanova Home and Furniture Home and Furniture21650.185 08:3649,0% Subscribe to E-commerce Ranking updates
From position 76 to position 1111IT Arcaplanet Pets Pets21691.420 07:0955,0% Subscribe to E-commerce Ranking updates
From position 83 to position 1212DE Obi Home and Furniture Home and Furniture21675.248 09:2348,0% Subscribe to E-commerce Ranking updates
From position 86 to position 1313CN Lenovo Electronics Electronics21628.459 06:5552,0% Subscribe to E-commerce Ranking updates
From position 89 to position 1414ES Privalia Marketplace Marketplace21615.997 08:1850,0% Subscribe to E-commerce Ranking updates
From position 87 to position 1515LU Instant Gaming Leisure Leisure21740.698 06:5048,0% Subscribe to E-commerce Ranking updates
From position 104 to position 1616IT Goldbet Gambling Gambling21664.940 13:3331,0% Subscribe to E-commerce Ranking updates
From position 72 to position 1717US Game Stop Leisure Leisure21649.865 04:5644,0% Subscribe to E-commerce Ranking updates
From position 92 to position 1818DE Thomann Leisure Leisure22740.956 12:5343,0% Subscribe to E-commerce Ranking updates
From position 81 to position 1919IT StrumentiMusicali.net Leisure Leisure22735.843 10:5152,0% Subscribe to E-commerce Ranking updates
From position 96 to position 2020IT Trony Electronics Electronics22711.528 06:0441,0% Subscribe to E-commerce Ranking updates
From position 65 to position 2121IT Trenord Tourism Tourism22688.074 06:3351,0% Subscribe to E-commerce Ranking updates
From position 69 to position 2222DE Get Your Guide Tourism Tourism22769.643 09:3255,0% Subscribe to E-commerce Ranking updates
From position 105 to position 2323IT Libreria Universitaria Publishing Publishing23854.700 08:2669,0% Subscribe to E-commerce Ranking updates
From position 77 to position 2424IT OVS Fashion Fashion23711.288 08:0035,0% Subscribe to E-commerce Ranking updates
From position 91 to position 2525IT Farmasave Pharmacies Pharmacies23811.399 10:5661,0% Subscribe to E-commerce Ranking updates
From position 100 to position 2626FR Sephora Health and Beauty Health and Beauty23796.590 08:2858,0% Subscribe to E-commerce Ranking updates
From position 70 to position 2727IT Lottomatica Gambling Gambling23684.000 14:2328,0% Subscribe to E-commerce Ranking updates
From position 55 to position 2828MT StarCasinò Gambling Gambling241.009.242 12:3572,0% Subscribe to E-commerce Ranking updates
From position 67 to position 2929US Garmin Electronics Electronics24845.603 08:3151,0% Subscribe to E-commerce Ranking updates
From position 80 to position 3030IT Mercatino Musicale Marketplace Marketplace24868.191 14:1445,0% Subscribe to E-commerce Ranking updates
From position 63 to position 3131IT Redcare Pharmacies Pharmacies25929.616 07:2061,0% Subscribe to E-commerce Ranking updates
From position 74 to position 3232US Discogs Leisure Leisure25892.250 15:1637,0% Subscribe to E-commerce Ranking updates
From position 36 to position 3333IT Unipol Sai Insurance Insurance25909.120 11:0156,0% Subscribe to E-commerce Ranking updates
From position 79 to position 3434DK Lego Babies and Toys Babies and Toys25887.605 08:4967,0% Subscribe to E-commerce Ranking updates
From position 54 to position 3535HU Wizz Air Tourism Tourism25886.452 08:0043,0% Subscribe to E-commerce Ranking updates
From position 68 to position 3636UK ASOS Fashion Fashion25882.832 09:1954,0% Subscribe to E-commerce Ranking updates
From position 88 to position 3737KR LG Electronics Electronics25862.142 11:1859,0% Subscribe to E-commerce Ranking updates
From position 75 to position 3838FR Maisons du Monde Home and Furniture Home and Furniture26948.509 09:3368,0% Subscribe to E-commerce Ranking updates
From position 51 to position 3939UK Deliveroo Food and Beverage Food and Beverage27941.074 09:5160,0% Subscribe to E-commerce Ranking updates
From position 50 to position 4040IT Libraccio Publishing Publishing27920.289 09:1442,0% Subscribe to E-commerce Ranking updates
From position 59 to position 4141IT Yoox Fashion Fashion27878.370 13:1556,0% Subscribe to E-commerce Ranking updates
From position 71 to position 4242IT Cisalfa Sport Sport Sport27993.821 08:3552,0% Subscribe to E-commerce Ranking updates
From position 56 to position 4343DE Zooplus Pets Pets271.027.328 09:0052,0% Subscribe to E-commerce Ranking updates
From position 62 to position 4444IT Prima Insurance Insurance281.022.462 11:2750,0% Subscribe to E-commerce Ranking updates
From position 61 to position 4545DE Adidas Sport Sport28994.272 06:3256,0% Subscribe to E-commerce Ranking updates
From position 57 to position 4646IT Eurobet Gambling Gambling28986.608 18:1537,0% Subscribe to E-commerce Ranking updates
From position 44 to position 4747US Expedia Tourism Tourism28953.278 09:2051,0% Subscribe to E-commerce Ranking updates
From position 53 to position 4848UK Bet365 Gambling Gambling28930.179 42:2346,0% Subscribe to E-commerce Ranking updates
From position 48 to position 4949CZ Notino Health and Beauty Health and Beauty281.090.919 09:3754,0% Subscribe to E-commerce Ranking updates
From position 58 to position 5050SE H&M Fashion Fashion281.000.094 07:3946,0% Subscribe to E-commerce Ranking updates
From position 40 to position 5151CN Shein Fashion Fashion28948.647 16:0433,0% Subscribe to E-commerce Ranking updates
From position 52 to position 5252IT ITA Airways Tourism Tourism301.118.741 08:3933,0% Subscribe to E-commerce Ranking updates
From position 64 to position 5353IT Efarma Pharmacies Pharmacies321.241.819 08:2963,0% Subscribe to E-commerce Ranking updates
From position 60 to position 5454ES Zara Fashion Fashion321.197.082 08:3658,0% Subscribe to E-commerce Ranking updates
From position 45 to position 5555US Facebook Marketplace Marketplace Marketplace321.165.100 14:2828,0% Subscribe to E-commerce Ranking updates
From position 37 to position 5656UK Easyjet Tourism Tourism321.139.156 10:1540,0% Subscribe to E-commerce Ranking updates
From position 46 to position 5757IT Mondadori Store Publishing Publishing331.277.570 08:3059,0% Subscribe to E-commerce Ranking updates
From position 33 to position 5858IT ePrice Marketplace Marketplace331.246.619 08:0350,0% Subscribe to E-commerce Ranking updates
From position 39 to position 5959US HP Electronics Electronics331.287.449 09:1166,0% Subscribe to E-commerce Ranking updates
From position 35 to position 6060IT The Space Cinema Leisure Leisure341.339.034 09:2554,0% Subscribe to E-commerce Ranking updates
From position 42 to position 6161US Groupon Marketplace Marketplace341.274.406 05:4047,0% Subscribe to E-commerce Ranking updates
From position 43 to position 6262DE Flixbus Tourism Tourism341.360.969 04:5033,0% Subscribe to E-commerce Ranking updates
From position 38 to position 6363UK JustEat Food and Beverage Food and Beverage341.320.112 10:0458,0% Subscribe to E-commerce Ranking updates
From position 34 to position 6464IT Mondo Convenienza Home and Furniture Home and Furniture351.399.036 09:1154,0% Subscribe to E-commerce Ranking updates
From position 31 to position 6565ES eDreams Tourism Tourism371.474.768 06:2848,0% Subscribe to E-commerce Ranking updates
From position 49 to position 6666GI 888 Casinò Gambling Gambling382.134.836 06:3880,0% Subscribe to E-commerce Ranking updates
From position 47 to position 6767IT Snai Gambling Gambling401.566.091 14:2542,0% Subscribe to E-commerce Ranking updates
From position 29 to position 6868CN Xiaomi Electronics Electronics431.826.684 10:3169,0% Subscribe to E-commerce Ranking updates
From position 32 to position 6969DE Auto-doc Car and Motorcycle Car and Motorcycle431.785.794 06:1638,0% Subscribe to E-commerce Ranking updates
From position 30 to position 7070IT Euronics Electronics Electronics431.770.034 07:3447,0% Subscribe to E-commerce Ranking updates
From position 41 to position 7171IT Vivaticket Leisure Leisure441.805.259 05:3139,0% Subscribe to E-commerce Ranking updates
From position 25 to position 7272UK The Trainline Tourism Tourism461.968.555 05:3254,0% Subscribe to E-commerce Ranking updates
From position 28 to position 7373IT Feltrinelli Publishing Publishing482.054.808 10:3158,0% Subscribe to E-commerce Ranking updates
From position 26 to position 7474US Nike Sport Sport481.975.887 13:2549,0% Subscribe to E-commerce Ranking updates
From position 27 to position 7575LT Vinted Fashion Fashion502.042.616 16:2131,0% Subscribe to E-commerce Ranking updates
From position 23 to position 7676IT Italo Tourism Tourism522.142.060 08:1337,0% Subscribe to E-commerce Ranking updates
New Entry77IT Tecnomat Home and Furniture Home and Furniture532.317.035 10:0542,0% Subscribe to E-commerce Ranking updates
From position 22 to position 7878US Airbnb Tourism Tourism592.545.642 13:3160,0% Subscribe to E-commerce Ranking updates
From position 21 to position 7979FR ManoMano Marketplace Marketplace623.081.883 09:4773,0% Subscribe to E-commerce Ranking updates
From position 24 to position 8080US Microsoft Electronics Electronics622.765.262 04:4568,0% Subscribe to E-commerce Ranking updates
From position 20 to position 8181IT Sisal Gambling Gambling632.698.127 13:3038,0% Subscribe to E-commerce Ranking updates
From position 19 to position 8282KR Samsung Electronics Electronics642.780.601 05:4751,0% Subscribe to E-commerce Ranking updates
From position 18 to position 8383US Etsy Marketplace Marketplace783.579.716 07:1851,0% Subscribe to E-commerce Ranking updates
From position 12 to position 8484FR Decathlon Sport Sport793.533.186 09:2247,0% Subscribe to E-commerce Ranking updates
From position 16 to position 8585IT Ibs.it Publishing Publishing813.699.696 10:3662,0% Subscribe to E-commerce Ranking updates
From position 14 to position 8686DE Zalando Fashion Fashion944.275.825 12:0941,0% Subscribe to E-commerce Ranking updates
From position 15 to position 8787IT Mediaworld Electronics Electronics944.338.702 09:3861,0% Subscribe to E-commerce Ranking updates
From position 13 to position 8888CN AliExpress Marketplace Marketplace954.414.107 10:0239,0% Subscribe to E-commerce Ranking updates
From position 10 to position 8989IE Ryanair Tourism Tourism964.403.824 08:5441,0% Subscribe to E-commerce Ranking updates
From position 17 to position 9090IT UniEuro Electronics Electronics1014.662.229 08:3355,0% Subscribe to E-commerce Ranking updates
From position 11 to position 9191IT TicketOne Leisure Leisure1085.031.223 08:2446,0% Subscribe to E-commerce Ranking updates
From position 9 to position 9292SE Ikea Home and Furniture Home and Furniture1085.033.233 11:0839,0% Subscribe to E-commerce Ranking updates
From position 7 to position 9393CN Temu Marketplace Marketplace1195.678.731 12:5945,0% Subscribe to E-commerce Ranking updates
From position 8 to position 9494FR Leroy Merlin Home and Furniture Home and Furniture1205.667.930 08:5051,0% Subscribe to E-commerce Ranking updates
From position 5 to position 9595US Apple Store Electronics Electronics1316.230.920 06:5966,0% Subscribe to E-commerce Ranking updates
From position 6 to position 9696IT Trenitalia Tourism Tourism1317.026.645 10:4876,0% Subscribe to E-commerce Ranking updates
From position 4 to position 9797NL Booking.com Tourism Tourism2019.721.888 12:1745,0% Subscribe to E-commerce Ranking updates
From position 3 to position 9898US eBay Marketplace Marketplace28113.803.481 12:0844,0% Subscribe to E-commerce Ranking updates
From position 2 to position 9999IT Subito Marketplace Marketplace32416.005.257 13:1738,0% Subscribe to E-commerce Ranking updates
From position 1 to position 100100US Amazon Marketplace Marketplace1.00050.428.496 12:1045,0% Subscribe to E-commerce Ranking updates


Top 10 di Ecommerce in Italia

La ripartizione della popolarità dei primi dieci website della classifica dei migliori Ecommerce.



The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.



October 24th, 2023 - Milan

The Partners of Ecommerce Companies

The research investigates solutions and services available to companies that do ecommerce in Italy with the aim of creating culture on specific issues.

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