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Achieving success for an Ecommerce is made possible thanks to the support of partner companies that provide specialized solutions and services.
In the third edition of the conference to present the research “I Partner delle Aziende Ecommerce” by Casaleggio Associati, which was held on October 14, 2025 in Milan and in live streaming, the state of the art of technologies and services in the world of Ecommerce was analyzed, with the participation of leading companies in the sector. An opportunity to explore the changes underway and obtain essential data and insights to make informed decisions.
The research is carried out in collaboration with 4eCom:
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DownloadItalian Ecommerce is experiencing a phase of maturity in which growth is no longer measured solely in terms of turnover, but in the ability of operators to create a technological ecosystem and skills capable of ensuring continuity, efficiency and innovation. In 2025, merchants’ choices will not be limited to identifying a platform or supplier, but will define real evolutionary paths that influence every aspect of the digital supply chain: from payment systems to logistics, from marketing to sales channels, to personalisation made possible by artificial intelligence.
This year’s analysis involved over 1,670 partners, with an approach that clearly distinguishes between technological solutions and support agencies, to help businesses navigate an increasingly complex landscape. This separation responds to a concrete need of operators: on the one hand, to identify the platforms and services that constitute the Ecommerce infrastructure, and on the other, to evaluate the consulting and creative partners capable of accompanying the implementation and development of strategies.
The picture that emerges is one of a rapidly changing market, where competition is no longer just between individual players, but between ecosystems. Initial decisions – the platform adopted, the integrated CRM, the payment system chosen, the agency of reference – inevitably guide all subsequent choices, generating preferential paths and conditioning the speed with which a company can adapt to change.
In this context, artificial intelligence, the convergence of content and transactions, and the development of digital B2B represent the most innovative fronts, while logistics, marketing, and payment systems confirm their role as decisive levers for competitiveness. The 2025 Report therefore offers not only an updated mapping of suppliers, but also an analysis and comparison tool that allows Ecommerce managers to make informed decisions and plan their digital future with greater clarity.
The degree of satisfaction of Italian online merchants with digital services does not exceed 80% in any of the areas analysed. This suggests that the offering has not yet reached its full potential and opens up significant opportunities for new operators ready to enter a constantly evolving market. The only positive exceptions come from payment systems, which recorded an average satisfaction level of 80%, a sharp increase from 71% last year. Ecommerce platforms follow, albeit further behind, with 69% satisfaction. On the other hand, the data highlights the most critical areas. Innovative technologies have a satisfaction rate of 28%, a result that reflects the experimental and still unestablished Completely satisfactory Payment Systems 14% 66% Satisfactory nature of this sector. Catalogue management and marketplaces also remain under observation, with satisfaction levels falling from 15% to 19%, and logistics and shipping services remaining at 16%. In summary, while digital payments confirm their maturity, the Ecommerce supply chain shows structural deficiencies that represent a challenge – and at the same time an opportunity – for those aiming to redesign their service offering.
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