Ecommerce Italy Summit 2026

Boraso is the agency of choice in Digital Commerce in Italy. We integrate Conversion Marketing strategies with advanced technological solutions, helping both B2B and B2C companies. We work on Marketing and Technological Development, helping companies to realise and manage digital commerce projects, to design and to execute omnichannel marketing strategies, and to implement eCommerce and marketing campaigns.

Spoki is an integrated conversational marketing platform built on the official WhatsApp API, designed to improve how businesses communicate, sell, and support their customers.
Already established in the market, Spoki helps brands turn every conversation into a tangible opportunity for value creation.

Artificial Intelligence
Spoki integrates advanced AI solutions to automate and enhance communication:
- AI Text Agents for sales and customer support
- AI Voice Agents for voice-based support and assistance
- Rapid template creation
- Chat translation and audio transcription

All delivered through a seamless, personalized, and always-on experience.

Campaigns and CRM
The platform enables businesses to:
- send large-scale WhatsApp campaigns with advanced scheduling and segmentation;
- manage contacts and conversations within a centralized CRM, featuring multi-operator live chat and smart ticketing;
- integrate with over 4,000 tools to optimize workflows.

eCommerce and Conversational Commerce
Spoki integrates with major eCommerce platforms, increasing abandoned cart recovery rates.
Through Conversational Commerce, customers can browse catalogs, purchase, and complete payments directly on WhatsApp via PayPal.

Digital Ads and Omnichannel Strategy
Interactions generated by Facebook, Instagram, and Google campaigns automatically trigger WhatsApp conversations, turning interest into fast conversions.
SMS integration completes the omnichannel strategy.

Analytics and Cloud Platform
Spoki is a cloud-based platform, accessible from anywhere, with detailed analytics and reporting to monitor performance and continuously optimize strategies.
With Spoki, every chat becomes an opportunity for sales and support, guiding customers through every stage of their journey.

The Trusted Shops Community of Trust has over 32,000 e-commerce sites and 45 million consumers, offering essential tools to improve the shopping experience and promote growth.

Thanks to the collection of verified reviews, it is possible to:

- Continuously monitor and improve service quality.
- Reduce the cost per click of advertising campaigns (up to 17% less).

The Trustmark, which can be obtained through positive reviews and compliance with the quality requirements verified by Trusted Shops, allows online shops to:

- Instantly build trust with consumers.
- Increase conversions, with average increases of between 5 and 15%.

The Trustmark also allows you to offer free Buyer Protection, with benefits such as:

- Greater peace of mind for buyers.
- An average increase of 10% in shopping cart value.

Trusted Shops employs over 800 people, processes 1,000,000 orders per day and collects 48,000 reviews per day, supporting e-commerce businesses in building trust, consolidating their reputation and improving performance.

The company works alongside brands to coordinate all activities related to the digital channel, developing modular and integrated solutions tailored to diverse business models. Leveraging the Transmec Group’s extensive proprietary logistics infrastructure (over 150,000 sqm of warehousing), T-Data guarantees timely and fully compliant operational processes. The company handles logistics, customer care, Merchant of Record services, and the management of both online stores and marketplaces. Specifically, through a Direct-to-Consumer (D2C) model, T-Data supports clients in maintaining direct control over the customer experience and digital sales channels, providing a solid foundation for effective, sustainable growth.

The platform supports scale, deep integration, and ongoing change – enabling organizations to adapt their commerce strategy while keeping long-term TCO under control.

Built on a modern, API-first architecture, Shopware integrates seamlessly into existing enterprise landscapes and supports both storefront and headless use cases. Its open design allows businesses to extend, adapt, and orchestrate commerce processes without being locked into proprietary systems. Compliance with GDPR and accessibility standards is built in.

As commerce evolves toward autonomous, AI-driven execution, Shopware delivers a clear path into agentic commerce. The platform’s open architecture and extensibility enable the use of intelligent agents to automate workflows, support decision-making, and coordinate complex B2B and B2C processes – always under the merchant’s control.

Trusted by more than 55,000 businesses worldwide and recognized by analysts including Gartner, Forrester, and IDC, Shopware has been shaping digital commerce since 2000. Headquartered in Germany and founder-led by Stefan and Sebastian Hamann for over two decades, the company continues to focus on openness, innovation, and long-term customer success.

ICT Sviluppo deals with designing and creating e-commerce with Shopify Plus.
Partner of Shopify since 2013, it provides customized services for middle market and enterprise companies:
- turnkey e-commerce creation
- creation of custom themes for Shopify
- development of private and public applications
- connectors and data integration between the various applications and company systems.

ICT Sviluppo supports the growth of ecommerce with CRM, marketing automation projects (Klavyo, HubSpot, Shopify Flow/Shopify Mail...), Business Intelligence projects and discounting solutions serving the growth of the project on Shopify and Shopify Plus.

Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept online and offline payments, generate subscriptions and create physical and virtual cards. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.

The company operates nationwide, with over 25,000 partner merchants across more than 40,000 points of sale. Cofidis is the most innovative company in financial services in Italy and a recognized leader in installment payment solutions with its PagoDIL by Cofidis service, which for over 10 years has helped improve the business of its partners by delivering a customer experience that is unique in the market. Originally developed for in-store purchases, the eCommerce version of PagoDIL positions Cofidis as a market player also for installment payments on online purchases, enabling an increasingly multichannel offering.

All professionals within the Firm have a dedicated vertical sub-specialisation in the digital sector Headquartered in Milan, Polimeni.Legal operates throughout Italy and in a number of EU and non-EU countries, providing ongoing legal support to e-commerce businesses of leading brands in the retail, pharmaceutical, fashion, travel and tourism industries.
The Firm is a partner of the most prominent industry events. It has been selected multiple times by Il Sole 24 Ore among the “Law Firms of the Year”, has been awarded among the winners of the “Law Firm of the Year - Top Ranking” contest promoted by Ranking Professioni and Corriere della Sera and, in 2024, was included in Forbes’ “100 Professionals” category.
The Firm’s professionals have spoken at prestigious institutions such as the University of Oxford, the University of Pisa, the University of Florence and the Italian National Bar Council. They have authored sector-specific publications, including “Privacy for Digital Marketers” (Dario Flaccovio Editore, 2020) and “Legal E-commerce” (Hoepli, 2023), as well as articles on the legal aspects of the digital sector and privacy The founder of the Firm is Antonino Polimeni: admitted to the Bar in 2007 and a legal consultant since 2004, he is currently qualified to practise before the Italian Supreme Court (Corte di Cassazione) and other higher courts and provides legal assistance across all areas relating to the online and digital environment.
Over the years, the Firm has developed its own case management system enabling clients to monitor the status of their matters, schedule calls with the Firm’s lawyers and open support tickets for legal assistance, independently and within an innovative platform that modernises the lawyer-client professional relationship in line with today’s digital era.

Aosom is a global company founded in 2009 and present in Italy since 2014, specialising in the online sale of products for the home, outdoors, work, children, pets and fitness. It is a branch of the MH Group, headquartered in China, and also has a presence in Germany, Spain, France, the United Kingdom, the United States and Canada.

In addition to online sales, Aosom provides support and services to companies through a reliable supply chain and consolidated knowledge of the market dynamics of importing from China.

In terms of logistics, Aosom has three proprietary warehouses in northern Italy with a total area of 106,000 square metres certified by Amazon Prime and a network of warehouses in Europe covering over one million square metres, capable of processing a high number of orders daily thanks to a modern and punctual e-logistics service. Every stage of the process, from customs clearance to receipt, storage and dispatch of goods, offers one of the highest and most sought-after levels of quality in the industry.

Thanks to its headquarters in China and in-depth knowledge of the dynamics of the Chinese market, Aosom is able to provide reliable support to all companies interested in purchasing and importing products from the East. As an intermediary, Aosom takes on the task of completing all stages of container export and import to one of its three Italian warehouses, all at competitive rates and without additional intermediaries.

Among the services offered to B2B companies, Aosom also handles the dropshipping of its own products to third parties and third-party products on its own spaces. Companies can therefore take advantage of an online platform where they can sell their products for the home, outdoors, fitness, pets, children, work and leisure. In addition, Aosom products can also be sold to third parties for marketing on other online and offline sales channels.

Who it is aimed at
Aosom also serves B2B customers with a wide range of services and a price list dedicated to professionals in all sectors and retailers who wish to distribute our brands in their stores.

Our AI-driven search bar processes 45 million searches daily, offering multi-language and multi-store configurations to deliver quick and relevant results. This cutting-edge technology positions Doofinder as a key innovator in transforming online search.

OnShop is the first payment method that allows online purchases without the need for a credit card, wallet or bank account. Our vouchers can be purchased in cash and ensure that everyone has the opportunity to purchase online products and services.

The OnShop vouchers are distributed at more than 100,000 points of sale, including bars, tobacconists, supermarkets, electronics stores and authorized retailers.

OnShop is a safe and confidential payment method: it is prepaid, owned by the bearer, available in fixed denominations from € 10 to € 300 and it is disposable.

BENEFITS: For Merchants joining the OnShop circuit, there are numerous advantages:

• Increased sales
• No fixed costs
• 100% earnings guaranteed
• Simple and immediate integration
• New customer base

Accept cash payments on your e-Commerce Offer your customers the option to pay without a credit card or bank account.

Calicantus provides organization, technology, and expertise to support brands by outsourcing, even temporarily, some of the critical activities of online sales. This approach significantly reduces time to market, investments, and operational costs. Key services include the Merchant of Record (MoR), proprietary ecommerce logistics, and multichannel customer care.

At Calicantus, we deeply believe in the value of partnerships and synergies among specialists. That’s why we actively collaborate with system integrators, performance marketing agencies, and communication agencies. This cooperation enables us to deliver cutting-edge solutions to our clients, ensuring maximum value and a competitive edge in the market.

Amphora is a logistics and technology company built to support fast-growing e-commerce brands that need logistics to be a competitive advantage, not a barrier to growth. Through a global network of owned warehouses, proprietary software for order, warehouse and returns management, and strong partnerships with leading carriers, Amphora delivers an end-to-end fulfillment service designed to combine speed, operational control and cost efficiency. Its goal is to help brands scale quickly, efficiently and sustainably. Today, more than 500 e-commerce brands rely on Amphora, which continues to expand its presence across Europe, the United States, and the United Kingdom.