The Partners of Ecommerce Companies 2025

Milan, October 14, 2025 – Casaleggio Associati’s new report, “The Partners of Ecommerce Companies 2025“, was presented. It maps the landscape of technological solutions and services dedicated to e-commerce, providing essential guidance for Italian companies. The analysis focused on over 1,600 solutions divided into eight categories, including e-commerce platforms, payment systems, CRM and customer service, marketing, logistics, and shipping services, with a particular focus on the impact of innovative technologies, such as artificial intelligence, on improving business performance.

The research was presented at an event in Milan organized by Ecommerce Italia, attended by a large number of digital industry professionals.

During the meeting, it emerged that the success of an e-commerce business increasingly depends on the strategic choice of technology partners and integrated services. “We analyzed over 1,600 solutions adopted by the top 11,000 Italian retailers, also evaluating the financial results of individual companies,” explains Davide Casaleggio, President of Casaleggio Associati. “Often, the difference between revenues and EBITDA of businesses, even those in the same sector, is determined by the technologies and partners chosen. With this research, we aimed to clarify which solutions prove most effective in different market segments.”

Opening the session, Simone Bittoto, CEO & Founder of Eurostep Commerce, discussed how technological decisions can constrain business development paths, impacting companies’ growth strategies and opportunities.

The focus then shifted to omnichannel integration: Sara Terraneo, Ecommerce & Omnichannel Director of Arcaplanet, and Giuseppe Miriello, Digital Director of Miamo, analyzed the challenges and opportunities associated with coordinated management of online and offline sales channels.

Regarding the harmonization of sales channels for manufacturers, Davide Sutton, Ecommerce & Digital Marketing Director of Le Sac Outlet, and Marian Toma, Ecommerce Manager of Cressi Sub, shared practical strategies for ensuring consistency across different platforms and optimizing the customer experience.

Artificial intelligence was the focus of subsequent discussions: Davide Casaleggio, CEO & Founder of Casaleggio Associati, introduced the potential of AI applied to ecommerce, while the roundtable discussion “AI in Digital Retail: From Buzzword to Business,” moderated by Marianna Chillau, President of 4eCom, brought together Enrico Fantini, Director of Country Management Italy at Redcare, Sara Barni, Director of Digital Bookstores at the Gruppo Feltrinelli, and Federico Dezi, Omnichannel Manager at Doppelgänger.

The research “Partners of Ecommerce Companies 2025” is available free of charge at: www.ecommerceitalia.info/en/report-en/the-partners-of-ecommerce-companies-2025/

Among the insights that emerged:

• No digital service exceeds the 80% satisfaction threshold among ecommerce managers: the market is mature, but there is still plenty of room for evolution. Innovative technologies, such as AI and emerging solutions, remain at 28%, a sign of a sector still in the process of consolidation.
• 45% of companies change suppliers not because of dissatisfaction, but to innovate and introduce new features that can keep them competitive, or because of the need for new services/functionalities (44%), or to improve the quality/price ratio (44%).
• For brands and retailers, the main difficulties in choosing a partner involve assessing competence and reliability (52%) and measuring the cost-benefit ratio (50%).
• Initial choices regarding platforms, CRMs, and payment systems create preferential paths and constraints: today, ecommerce is played out across entire ecosystems, not individual suppliers.