The presentation event of Casaleggio Associati's new research was held in Milan, October 24th, 2023
The research investigates solutions and services available to companies that do ecommerce in Italy with the aim of creating culture on specific issues.
A map of the vendors on the market will be created and a selection guide that will describe the criteria by which brands and merchants select the best solutions for their ecommerce projects.
An Ecommerce service works if all its components are synchronised with each other. At first glance, many Ecommerce sites may look similar, but when comparing companies’ budgets and KPIs in the same sector, the results can be completely different.
Services and technologies that make up an online sales site are therefore also crucial to achieve profitability. Unlike the early years of Ecommerce, when both transaction volumes and service availability forced merchants to develop all the necessary resources in-house, the current landscape offers the possibility of SaaS-based and modular services, adaptable to the specific infrastructure of each merchant. This evolution allows many operators to access sophisticated tools and services even with limited budgets. This revolution has enabled an acceleration and scalability of Ecommerce business models that opens up new scenarios of international
and niche competition based on the knowledge of available tools.
In the last year, Artificial Intelligence has given new impetus to the availability of services on the market that can create important competitive advantages.
The objective of this first research is to explore the panorama of solutions and services available to companies working in the Ecommerce sector in Italy in order to provide useful indications for choosing. The state of the art and perspectives were assessed through market analysis, interviews and surveys.
The more than 500 Ecommerce solutions and services analysed were divided into nine different categories, which make up the areas of this research: Ecommerce platforms, technology partners, marketing services, advertising, payment systems, logistics and shipping, CRM and customer service, catalogue and marketplace management, with a special focus on emerging technologies and the impact of AI in the Ecommerce context.
In listening to the market from both the merchant and service provider sides, some shared pivotal points emerge. One of these is choosing new services, that is, the moment when operators should start looking for possible alternatives to replace or integrate their service stack.
The main moments of choice are related to the first entry into the Ecommerce world, to crossing revenue thresholds (the million euro threshold pushes many to radically change the service set-up used), the decision to start selling abroad, the evolution of the business model towards the marketplace and last but not least, to dealing with service disruptions (especially post black friday).
Download the complete researchDownload
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Casaleggio Associati's ranking of The Best online Stores in Italy
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