The ranking of the most popular Ecommerce sites in Italy by Casaleggio Associati, according to the results obtained during the last 12 months.
The Ecommerce Italia Awards, based on the monthly Ecommerce Ranking of Casaleggio Associati, reward the most popular online sales sites.
The second edition saw Amazon, Subito and eBay prevail in the top places. From the analysis that examined over 5,700 companies selling online in Italy in 17 different product sectors, the leading e-commerce companies in our country emerged, according to 5 different categories:
Top 10 Ecommerce 2024
Top 100 Ecommerce 2024
Top 10 Fastest Growing 2024
Top 10 Industry Leader 2024
Top 10 Innovation from Ecommerce Italia CommunityThe analysis of the Italian Ecommerce ecosystem and the results achieved will be described in the "Ecommerce Italy 2024" report which will be presented on April 10th in Milan.
Top ten sites of online sales in Italy following the results reached during the past year.
| Trend | Company | ||
|---|---|---|---|
| 1 | = | Amazon |  |
| 2 | +1 | Subito |  |
| 3 | -1 | eBay |  |
| 4 | = | Booking.com |  |
| 5 | = | Trenitalia |  |
| 6 | +27 | Apple Store |  |
| 7 | -1 | Leroy Merlin |  |
| 8 | +4 | TicketOne |  |
| 9 | -1 | Ikea |  |
| 10 | +6 | Ryanair |  |
The ten ecommerce companies that grew the most in the last year, according to our weighted ranking.
| Company | Position | ||
|---|---|---|---|
| 1 | Temu |  | 18 |
| 2 | Facebook Marketplace |  | 47 |
| 3 | 888 Casinò |  | 39 |
| 4 | Apple Store | | 6 |
| 5 | Redcare |  | 77 |
| 6 | Etsy |  | 16 |
| 7 | Nike |  | 26 |
| 8 | Microsoft |  | 29 |
| 9 | Deghi |  | 94 |
| 10 | Shein |  | 50 |
The ten most popular companies for each of the 17 product sectors.
| Tourism |
|---|
| Food and Beverage |
|---|
| Gambling |
|---|
| Marketplace |
|---|
| Insurance |
|---|
| Fashion |
|---|
| Home and Furniture |
|---|
| Publishing |
|---|
| Electronics |
|---|
| Health and Beauty |
|---|
| Leisure |
|---|
| Babies and Toys |
|---|
| Sport |
|---|
| Pharmacies |
|---|
| Car and Motorcycle |
|---|
| Jewelry and Watches |
|---|
| Pets |
|---|
The sites that have innovated the most during the last 12 months, according to the vote of the professionals registered with Ecommerce Italia.
| Company | Votes | ||
|---|---|---|---|
| 1 | Amazon | | 41 |
| 2 | Temu | | 22 |
| 3 | Zalando |  | 15 |
| 4 | Deghi | | 10 |
| 5 | Subito | | 9 |
| 6 | Zara |  | 9 |
| 7 | eBay | | 8 |
| 8 | Leroy Merlin | | 8 |
| 9 | Mediaworld |  | 8 |
| 10 | UniEuro |  | 8 |
Ecommerce ranking calculation
The ranking aims to estimate the popularity of ecommerce sites in Italy and the calculation is based on the algorithm that determines the monthly Ecommerce Ranking, which processes the following data:
· Unique Visitors: total unique visitors on a monthly basis in Italy (Casaleggio Associati estimate on Semrush data)
· Online popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: Average length of time a person spends on the analyzed domain during each visit
· Bounce rate: Percentage of visitors who leave the site analyzed after viewing only one page
· Relevance: overall score calculated on the basis of previous data, through the algorithm that we constantly improve
The classification has no statistical value but is indicative of the balance of power existing between the various players according to the parameters defined by Casaleggio Associati. At the moment, the data referring to the Apps are not considered.
Choice of the winning companies
To determine the winners, the data relating to the "Ecommerce Ranking" of Casaleggio Associati were analyzed on an annual basis and the appropriate corrections were made, to avoid discrepancies and obtain a ranking that reflected the positioning that emerged throughout 2023.
Fastest Growing ranking
The ranking was created by aggregating three different factors: absolute growth in terms of climbed positions, relative growth based on the value of climbed positions and the percentage increase in unique visitors year on year.
Top 10 Innovation ranking from the Ecommerce Italia Community
The ranking is based on the certified vote of members of the Ecommerce Italia community, created through the Camelot.vote platform. Each member has the opportunity to answer the question "Which are the 3 ecommerce sites selling in Italy that have innovated the most over the last 12 months?" indicating up to a maximum of 3 different websites.
Register to the Ecommerce Italia Community
How many companies were examined?
The analysis on the 2023 data referred to 5.707 companies that sell online in Italy in a broad sense - from products to services - divided into the main categories.
Come sono state scelte le aziende presenti?
The companies have been cataloged among the most relevant ones in Italy on the basis of visibility and availability. Any Ecommerce company can participate in the Awards.
The Ecommerce Ranking, launched in 2021, collected websites through different sources: DB acquisition, monthly entries of relevant companies, suggestions from the public.
Will you change the ranking?
Ecommerce Ranking is constantly evolving, both in terms of data types and how the algorithm calculates the data.
If you have suggestions that can help us improve our ranking and make it more interesting, send us an email.
How can you sponsor the ranking?
You can request information on ranking sponsorship by writing an email.
All trademarks and images belonging to third parties featured in the ranking are used for illustrative purposes only and do not imply any type of affiliation or endorsement by the owner companies. Use of such marks and images is subject to copyright and intellectual property laws.
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