Ecommerce Italia Awards 2024

The ranking of the most popular Ecommerce sites in Italy by Casaleggio Associati, according to the results obtained during the last 12 months.


The Ecommerce Italia Awards, based on the monthly Ecommerce Ranking of Casaleggio Associati, reward the most popular online sales sites.

The second edition saw Amazon, Subito and eBay prevail in the top places. From the analysis that examined over 5,700 companies selling online in Italy in 17 different product sectors, the leading e-commerce companies in our country emerged, according to 5 different categories:

The analysis of the Italian Ecommerce ecosystem and the results achieved will be described in the "Ecommerce Italy 2024" report which will be presented on April 10th in Milan.



Top 10

Top 10 Ecommerce 2024

Top ten sites of online sales in Italy following the results reached during the past year.

TrendCompanySectorCountryRating
1=AmazonMarketplaceUS
2+1SubitoMarketplaceIT
3-1eBayMarketplaceUS
4=Booking.comTourismNL
5=TrenitaliaTourismIT
6+27Apple StoreElectronicsUS
7-1Leroy MerlinHome and FurnitureFR
8+4TicketOneLeisureIT
9-1IkeaHome and FurnitureSE
10+6RyanairTourismIE
Top 100

Top 100 Ecommerce

Top 10 - Fastest Growing

Top 10 Fastest Growing 2024

The ten ecommerce companies that grew the most in the last year, according to our weighted ranking.

CompanyPositionSectorCountryRating
1Temu18MarketplaceCN
2Facebook Marketplace47MarketplaceUS
3888 Casinò39GamblingGI
4Apple Store6ElectronicsUS
5Redcare77PharmaciesIT
6Etsy16MarketplaceUS
7Nike26SportUS
8Microsoft29ElectronicsUS
9Deghi94Home and FurnitureIT
10Shein50FashionCN

Top 10 Industry Leader 2024

The ten most popular companies for each of the 17 product sectors.

Tourism
Turismo
Food and Beverage
Alimentare
Gambling
Scommesse e Casinò
Marketplace
Marketplace
Insurance
Assicurazioni
Fashion
Moda
Home and Furniture
Casa e Arredamento
Publishing
Editoria
Electronics
Elettronica
Health and Beauty
Salute Bellezza
Leisure
Tempo Libero
Babies and Toys
Bambini e Giocattoli
Sport
Sport
Pharmacies
Farmacie
Car and Motorcycle
Auto e Moto
Jewelry and Watches
Gioielli e Orologi
Pets
Animali


Top 10 - Innovazione

Top 10 Innovation 2024

The sites that have innovated the most during the last 12 months, according to the vote of the professionals registered with Ecommerce Italia.

CompanyVotesSectorCountryRating
1Amazon41MarketplaceUS
2Temu22MarketplaceCN
3Zalando15FashionDE
4Deghi10Home and FurnitureIT
5Subito9MarketplaceIT
6Zara9FashionES
7eBay8MarketplaceUS
8Leroy Merlin8Home and FurnitureFR
9Mediaworld8ElectronicsIT
10UniEuro8ElectronicsIT


Methodology

Ecommerce ranking calculation
The ranking aims to estimate the popularity of ecommerce sites in Italy and the calculation is based on the algorithm that determines the monthly Ecommerce Ranking, which processes the following data:

· Unique Visitors: total unique visitors on a monthly basis in Italy (Casaleggio Associati estimate on Semrush data)
· Online popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: Average length of time a person spends on the analyzed domain during each visit
· Bounce rate: Percentage of visitors who leave the site analyzed after viewing only one page
· Relevance: overall score calculated on the basis of previous data, through the algorithm that we constantly improve

The classification has no statistical value but is indicative of the balance of power existing between the various players according to the parameters defined by Casaleggio Associati. At the moment, the data referring to the Apps are not considered.

Choice of the winning companies
To determine the winners, the data relating to the "Ecommerce Ranking" of Casaleggio Associati were analyzed on an annual basis and the appropriate corrections were made, to avoid discrepancies and obtain a ranking that reflected the positioning that emerged throughout 2023.

Fastest Growing ranking
The ranking was created by aggregating three different factors: absolute growth in terms of climbed positions, relative growth based on the value of climbed positions and the percentage increase in unique visitors year on year.

Top 10 Innovation ranking from the Ecommerce Italia Community
The ranking is based on the certified vote of members of the Ecommerce Italia community, created through the Camelot.vote platform. Each member has the opportunity to answer the question "Which are the 3 ecommerce sites selling in Italy that have innovated the most over the last 12 months?" indicating up to a maximum of 3 different websites.

Register to the Ecommerce Italia Community

 
 

FAQ

How many companies were examined?
The analysis on the 2023 data referred to 5.707 companies that sell online in Italy in a broad sense - from products to services - divided into the main categories.

Come sono state scelte le aziende presenti?
The companies have been cataloged among the most relevant ones in Italy on the basis of visibility and availability. Any Ecommerce company can participate in the Awards.

The Ecommerce Ranking, launched in 2021, collected websites through different sources: DB acquisition, monthly entries of relevant companies, suggestions from the public.

Will you change the ranking?
Ecommerce Ranking is constantly evolving, both in terms of data types and how the algorithm calculates the data.

If you have suggestions that can help us improve our ranking and make it more interesting, send us an email.

How can you sponsor the ranking?
You can request information on ranking sponsorship by writing an email.

Disclaimer
The results of Ecommerce Italia Awards were determined through careful evaluation and analysis.
However, the results are not to be considered complete and free from possible errors. To report inconsistencies you can write an email.

All trademarks and images belonging to third parties featured in the ranking are used for illustrative purposes only and do not imply any type of affiliation or endorsement by the owner companies. Use of such marks and images is subject to copyright and intellectual property laws.

10 Aprile 2024 - Milano

Ecommerce Italia 2024

La XVIII edizione del convegno “Ecommerce Italia” si terrà il 10 Aprile 2024 a Milano.

Maggiori Informazioni

Scopri l'evento

Partecipa al convegno

Iscriviti

Report and Data

Archive

Discover data and trends on ecommerce in Italy and download our reports.

Researches Archive

Read more

Ecommerce Ranking

Beta

Casaleggio Associati's ranking of The Best online Stores in Italy

Discover the interactive ranking

Discover more
Ecommerce Italia

Casaleggio Associati
Phone +39 02 89011466
VAT 04215320963
Contact us

Follow us on social:

Privacy & Cookie Policy

© © Casaleggio Associati 2024
All rights reserved.
We encourage sharing.