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Ecommerce Ranking in Italy
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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at January 2023

The top 100 ecommerce in Italy:

The Ecommerce ranking is the ranking of the top 100 ecommerce sites most popular in Italy, updated monthly.


Discover Ecommerce Italy Awards 2023

The ranking of the most popular ecommerce sites in Italy by Casaleggio Associati, according to the results obtained during the past year.



Company / SectorSectorRelevanceUnique visitorsAverage timeBounce rateFollow
From position 1 to position 11 Booking.com Turism Turism1.0009.432.03312:1041,0% Subscribe to E-commerce Ranking updates
From position 2 to position 22 Trenitalia Turism Turism6426.658.40211:0077,0% Subscribe to E-commerce Ranking updates
From position 3 to position 33 Ryanair Turism Turism3432.819.92803:0437,0% Subscribe to E-commerce Ranking updates
From position 4 to position 44 The Trainline Turism Turism3122.604.30508:4756,0% Subscribe to E-commerce Ranking updates
From position 6 to position 55 Italo Turism Turism2992.369.52908:0735,0% Subscribe to E-commerce Ranking updates
From position 5 to position 66 Airbnb Turism Turism2892.296.44412:1263,0% Subscribe to E-commerce Ranking updates
From position 7 to position 77 eDreams Turism Turism2241.655.81809:3751,0% Subscribe to E-commerce Ranking updates
From position 10 to position 88 Expedia Turism Turism1741.099.17706:3149,0% Subscribe to E-commerce Ranking updates
From position 9 to position 99 Flixbus Turism Turism1741.194.67408:4445,0% Subscribe to E-commerce Ranking updates
From position 8 to position 1010 Easyjet Turism Turism163973.41408:0940,0% Subscribe to E-commerce Ranking updates
From position 11 to position 1111 Wizz Air Turism Turism1611.038.81508:1146,0% Subscribe to E-commerce Ranking updates
From position 14 to position 1212 Volagratis Turism Turism151909.76710:4042,0% Subscribe to E-commerce Ranking updates
From position 13 to position 1313 Trenord Turism Turism151890.55408:3248,0% Subscribe to E-commerce Ranking updates
From position 15 to position 1414 Lastminute.com Turism Turism144820.37911:1343,0% Subscribe to E-commerce Ranking updates
From position 17 to position 1515 Smartbox Turism Turism142809.57012:0446,0% Subscribe to E-commerce Ranking updates
From position 12 to position 1616 ITA Airways Turism Turism136806.54306:5049,0% Subscribe to E-commerce Ranking updates
From position 21 to position 1717 Omio Turism Turism119663.39903:3045,0% Subscribe to E-commerce Ranking updates
From position 19 to position 1818 Volotea Turism Turism115631.76905:4348,0% Subscribe to E-commerce Ranking updates
From position 16 to position 1919 Costa Crociere Turism Turism111494.22907:3250,0% Subscribe to E-commerce Ranking updates
From position 18 to position 2020 MSC Crociere Turism Turism105430.87209:5353,0% Subscribe to E-commerce Ranking updates
From position 20 to position 2121 Lufthansa Turism Turism103359.44312:2739,0% Subscribe to E-commerce Ranking updates
From position 24 to position 2222 Agoda Turism Turism100420.20407:4450,0% Subscribe to E-commerce Ranking updates
From position 25 to position 2323 Hotels.com Turism Turism98409.96505:5864,0% Subscribe to E-commerce Ranking updates
From position 22 to position 2424 Vueling Airlines Turism Turism98358.86211:4850,0% Subscribe to E-commerce Ranking updates
From position 27 to position 2525 Alpitour Turism Turism92309.74907:3557,0% Subscribe to E-commerce Ranking updates
From position 28 to position 2626 Emirates Turism Turism88228.70205:4539,0% Subscribe to E-commerce Ranking updates
From position 23 to position 2727 Logitravel Turism Turism86284.51409:2445,0% Subscribe to E-commerce Ranking updates
From position 29 to position 2828 Trip.com Turism Turism84286.29604:1832,0% Subscribe to E-commerce Ranking updates
From position 30 to position 2929 Grimaldi Lines Turism Turism82221.46110:4132,0% Subscribe to E-commerce Ranking updates
From position 32 to position 3030 British Airways Turism Turism80150.70208:1842,0% Subscribe to E-commerce Ranking updates
From position 26 to position 3131 Hertz Turism Turism80226.53203:3762,0% Subscribe to E-commerce Ranking updates
From position 31 to position 3232 Blablacar Turism Turism79336.08712:1273,0% Subscribe to E-commerce Ranking updates
From position 44 to position 3333 Voyage-Prive Turism Turism79256.63506:5955,0% Subscribe to E-commerce Ranking updates
From position 36 to position 3434 Accor Hotels Turism Turism77138.93609:5344,0% Subscribe to E-commerce Ranking updates
From position 33 to position 3535 Qatar Airways Turism Turism77141.69307:3333,0% Subscribe to E-commerce Ranking updates
From position 39 to position 3636 Vuelling Turism Turism77101.84903:2622,0% Subscribe to E-commerce Ranking updates
From position 41 to position 3737 Moby Turism Turism75100.32010:1128,0% Subscribe to E-commerce Ranking updates
From position 42 to position 3838 Sixt Turism Turism75181.64810:4868,0% Subscribe to E-commerce Ranking updates
From position 38 to position 3939 Europcar Turism Turism75146.13207:4462,0% Subscribe to E-commerce Ranking updates
From position 45 to position 4040 Avis Turism Turism75118.02802:1940,0% Subscribe to E-commerce Ranking updates
From position 43 to position 4141 HomeToGo Turism Turism75208.11311:2649,0% Subscribe to E-commerce Ranking updates
From position 34 to position 4242 Traghettilines Turism Turism75200.90610:0051,0% Subscribe to E-commerce Ranking updates
From position 59 to position 4343 Marriot Turism Turism7387.02904:0432,0% Subscribe to E-commerce Ranking updates
From position 52 to position 4444 Swiss International Air Lines Turism Turism7185.11511:4635,0% Subscribe to E-commerce Ranking updates
From position 40 to position 4545 Best Western Turism Turism7177.67406:0848,0% Subscribe to E-commerce Ranking updates
From position 53 to position 4646 Air France Turism Turism71224.15422:0274,0% Subscribe to E-commerce Ranking updates
From position 47 to position 4747 Secret Escapes Turism Turism7195.57207:2539,0% Subscribe to E-commerce Ranking updates
From position 54 to position 4848 Four Seasons Turism Turism7147.53504:0939,0% Subscribe to E-commerce Ranking updates
From position 48 to position 4949 Etihad Airways Turism Turism7181.15804:2038,0% Subscribe to E-commerce Ranking updates
From position 49 to position 5050 Turkish Airlines Turism Turism7155.72502:1720,0% Subscribe to E-commerce Ranking updates
From position 51 to position 5151 Marino Bus Turism Turism71186.82908:2051,0% Subscribe to E-commerce Ranking updates
From position 35 to position 5252 NH Hotels Turism Turism69114.16202:0665,0% Subscribe to E-commerce Ranking updates
From position 37 to position 5353 Boscolo Turism Turism6977.27309:0547,0% Subscribe to E-commerce Ranking updates
From position 57 to position 5454 Royal Caribbean Turism Turism6997.01408:3147,0% Subscribe to E-commerce Ranking updates
From position 92 to position 5555 DLTviaggi Turism Turism6794.07315:4442,0% Subscribe to E-commerce Ranking updates
From position 76 to position 5656 Eden Viaggi Turism Turism67124.97208:1564,0% Subscribe to E-commerce Ranking updates
From position 89 to position 5757 iGrandiViaggi Turism Turism6737.75804:0714,0% Subscribe to E-commerce Ranking updates
From position 66 to position 5858 WeRoad Turism Turism67195.28618:0076,0% Subscribe to E-commerce Ranking updates
From position 63 to position 5959 Turisanda Turism Turism6775.92210:1461,0% Subscribe to E-commerce Ranking updates
From position 60 to position 6060 Blu Serena Turism Turism6575.86003:4139,0% Subscribe to E-commerce Ranking updates
From position 102 to position 6161 Roccoforte Hotels Turism Turism6538.47101:4225,0% Subscribe to E-commerce Ranking updates
New Entry62 TH Resorts Turism Turism6523.73732:2240,0% Subscribe to E-commerce Ranking updates
From position 79 to position 6363 Radisson Hotels Turism Turism6343.05809:3057,0% Subscribe to E-commerce Ranking updates
From position 91 to position 6464 Budget Autonoleggio Turism Turism6320.14601:457,0% Subscribe to E-commerce Ranking updates
From position 96 to position 6565 Star Hotels Turism Turism6160.31101:2352,0% Subscribe to E-commerce Ranking updates
From position 61 to position 6666 Veratour Turism Turism6192.57907:4155,0% Subscribe to E-commerce Ranking updates
From position 99 to position 6767 Barceló Hotel Group Turism Turism6155.62009:1837,0% Subscribe to E-commerce Ranking updates
From position 93 to position 6868 Blu Hotels Turism Turism6113.66407:3815,0% Subscribe to E-commerce Ranking updates
From position 85 to position 6969 Viaggiogratis Turism Turism6119.46927:0031,0% Subscribe to E-commerce Ranking updates
From position 64 to position 7070 Melia Turism Turism6160.41602:5264,0% Subscribe to E-commerce Ranking updates
From position 70 to position 7171 Baglioni Hotels Turism Turism5929.08908:2458,0% Subscribe to E-commerce Ranking updates
From position 71 to position 7272 UNA Hotels Turism Turism5998.59201:3072,0% Subscribe to E-commerce Ranking updates
From position 56 to position 7373 Hilton Hotels Turism Turism5931.73600:2968,0% Subscribe to E-commerce Ranking updates
From position 62 to position 7474 Air Dolomiti Turism Turism5921.51403:5522,0% Subscribe to E-commerce Ranking updates
From position 50 to position 7575 Eurowings Turism Turism5964.81404:2350,0% Subscribe to E-commerce Ranking updates
From position 67 to position 7676 Emozione3 Turism Turism5973.98303:3451,0% Subscribe to E-commerce Ranking updates
From position 105 to position 7777 OBB Italia Turism Turism5955.52915:0163,0% Subscribe to E-commerce Ranking updates
New Entry78 Qualità & Auto Europe Turism Turism5956.96905:5844,0% Subscribe to E-commerce Ranking updates
From position 98 to position 7979 KLM Royal Dutch Airlines Turism Turism5750.45302:1467,0% Subscribe to E-commerce Ranking updates
From position 88 to position 8080 Yescapa Turism Turism5755.32308:5047,0% Subscribe to E-commerce Ranking updates
From position 65 to position 8181 Crocierissime Turism Turism5760.31307:3946,0% Subscribe to E-commerce Ranking updates
From position 72 to position 8282 Busforfun Turism Turism5741.75409:5749,0% Subscribe to E-commerce Ranking updates
From position 68 to position 8383 Airngo Turism Turism5716.84303:109,0% Subscribe to E-commerce Ranking updates
From position 46 to position 8484 Opodo Turism Turism5679.34901:5974,0% Subscribe to E-commerce Ranking updates
From position 81 to position 8585 Yalla Yalla Turism Turism5613.80701:0515,0% Subscribe to E-commerce Ranking updates
From position 95 to position 8686 Forte Village Hotel Turism Turism563.55142:5339,0% Subscribe to E-commerce Ranking updates
New Entry87 Autovia Turism Turism5628.99401:3444,0% Subscribe to E-commerce Ranking updates
New Entry88 Fabilia Turism Turism5610.92404:5328,0% Subscribe to E-commerce Ranking updates
From position 74 to position 8989 Musement Turism Turism54136.21821:3681,0% Subscribe to E-commerce Ranking updates
From position 84 to position 9090 Norwegian Cruise Line Turism Turism5412.15602:3725,0% Subscribe to E-commerce Ranking updates
From position 77 to position 9191 Viaggigiovani Turism Turism5441.20502:3146,0% Subscribe to E-commerce Ranking updates
From position 80 to position 9292 Enterprise rent a car Turism Turism5417.21202:3858,0% Subscribe to E-commerce Ranking updates
New Entry93 Noleggiare Turism Turism5448.76415:2374,0% Subscribe to E-commerce Ranking updates
From position 69 to position 9494 Evvai Turism Turism5249.78300:4567,0% Subscribe to E-commerce Ranking updates
From position 109 to position 9595 Club Esse Turism Turism5246.25711:3769,0% Subscribe to E-commerce Ranking updates
From position 73 to position 9696 Uniplaces Turism Turism5041.53703:3560,0% Subscribe to E-commerce Ranking updates
From position 55 to position 9797 Lungarno Collection Turism Turism504.91832:1666,0% Subscribe to E-commerce Ranking updates
From position 107 to position 9898 Alamo Turism Turism5017.78801:2661,0% Subscribe to E-commerce Ranking updates
From position 58 to position 9999 Club Med Turism Turism5062.78808:4182,0% Subscribe to E-commerce Ranking updates
From position 82 to position 100100 Dorchester Collection Turism Turism4823.82000:2776,0% Subscribe to E-commerce Ranking updates
From position 111 to position 101101 Centauro Noleggio Auto Turism Turism4836.54840:0689,0% Subscribe to E-commerce Ranking updates
From position 97 to position 102102 Mytrip Turism Turism4688.91114:4785,0% Subscribe to E-commerce Ranking updates
From position 83 to position 103103 Snow Trex Turism Turism4445.90301:5079,0% Subscribe to E-commerce Ranking updates
From position 78 to position 104104 BudgetAir Turism Turism4454.02602:4176,0% Subscribe to E-commerce Ranking updates
From position 94 to position 105105 Fruitvillage.it Turism Turism442.31906:3833,0% Subscribe to E-commerce Ranking updates
New Entry106 Thrifty Turism Turism442.24405:1840,0% Subscribe to E-commerce Ranking updates
New Entry107 Italy Car Rent Turism Turism444.35303:2438,0% Subscribe to E-commerce Ranking updates
From position 104 to position 108108 GB Hotels Turism Turism4238.56916:5481,0% Subscribe to E-commerce Ranking updates
From position 87 to position 109109 IH Hotels Turism Turism4020.26500:2882,0% Subscribe to E-commerce Ranking updates
From position 100 to position 110110 VOIhotels Turism Turism4015.78400:3178,0% Subscribe to E-commerce Ranking updates
From position 86 to position 111111 Mangia's Resorts Turism Turism404.89301:2450,0% Subscribe to E-commerce Ranking updates
From position 75 to position 112112 Gattinoni Travel Turism Turism3810.86100:1889,0% Subscribe to E-commerce Ranking updates
New Entry113 R Collection Turism Turism364.39100:0568,0% Subscribe to E-commerce Ranking updates
New Entry114 TUI Turism Turism345.07200:560,0% Subscribe to E-commerce Ranking updates
From position 106 to position 115115 Roberto Naldi Collection Turism Turism345.06200:00100,0% Subscribe to E-commerce Ranking updates
New Entry116 Amatori Interestate Turism Turism3311.02000:1080,0% Subscribe to E-commerce Ranking updates
From position 90 to position 117117 The Travel Turism Turism335.40500:00100,0% Subscribe to E-commerce Ranking updates
From position 103 to position 118118 Sina Hotels Turism Turism2915.38201:3194,0% Subscribe to E-commerce Ranking updates
From position 108 to position 119119 National Car Rental Turism Turism291.33700:290,0% Subscribe to E-commerce Ranking updates
From position 112 to position 120120 Travelgenio Turism Turism2786216:2550,0% Subscribe to E-commerce Ranking updates
From position 114 to position 121121 Flighttix Turism Turism1725102:290,0% Subscribe to E-commerce Ranking updates
New Entry122 Italian Hotel Group Turism Turism1770403:130,0% Subscribe to E-commerce Ranking updates


The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.



Ecommerce Italia Awards 2023

The ranking of the most popular ecommerce sites in Italy by Casaleggio Associati, according to the results obtained during the past year.

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