Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at July 2024

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Report: Ecommerce Italia 2024

AI-Commerce: the frontiers of Ecommerce Digital Thinking with Artificial Intelligence



The Insurance sector reached 2 billion in turnover last year with 12% growth (including 7.9% inflation).
The online insurance sector is now mature: 57% of Italians bought insurance online in 2023. Of these, 76% bought third party liability insurance, 54% home insurance*. The industry is increasingly focusing on quality support services such as customer support. However, competition is very much focused on price.
2023 was characterised by an initial race to the bottom to gain market share, followed in the second half of the year by a price increase to preserve margins.

  • Sector Italianity IT85%
  • Est. Revenue € 2.045.910.000
  • Growth 22-23 Crescita12,0%
  • Inflation 7,9%

Discover all data in the "Ecommerce Italy 2024" report
Ecommerce Italy 2024

Latest update: 11 July 2024

Company / SectorSectorEst. RelevanceEst.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance1.0001.752.297 09:4240,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.752.297 09:42 40,0% Follow
2 From position 2 to position 2IT Unipol Sai InsuranceInsurance InsuranceInsurance7861.292.642 17:0958,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.292.642 17:09 58,0% Follow
3 From position 3 to position 3IT ConTe.it InsuranceInsurance InsuranceInsurance598901.935 08:1051,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
901.935 08:10 51,0% Follow
4 From position 6 to position 4DE Allianz Direct InsuranceInsurance InsuranceInsurance545699.252 08:5745,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
DE
699.252 08:57 45,0% Follow
5 From position 4 to position 5IT Genertel InsuranceInsurance InsuranceInsurance509694.552 06:2137,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
694.552 06:21 37,0% Follow
6 From position 5 to position 6IT UniSalute InsuranceInsurance InsuranceInsurance482593.834 14:1727,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
593.834 14:17 27,0% Follow
7 From position 9 to position 7IT Quixa InsuranceInsurance InsuranceInsurance375472.977 09:0058,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
472.977 09:00 58,0% Follow
8 From position 7 to position 8IT Linear InsuranceInsurance InsuranceInsurance384430.351 09:5039,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
430.351 09:50 39,0% Follow
9 From position 8 to position 9ES Verti InsuranceInsurance InsuranceInsurance384386.524 10:0543,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
ES
386.524 10:05 43,0% Follow
10 From position 10 to position 10FR Axa InsuranceInsurance InsuranceInsurance321303.777 06:1458,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
FR
303.777 06:14 58,0% Follow
11 From position 11 to position 11CH Zurich Connect InsuranceInsurance InsuranceInsurance295190.051 09:2132,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
CH
190.051 09:21 32,0% Follow
12 From position 14 to position 12IT BeRebel InsuranceInsurance InsuranceInsurance223171.467 05:2460,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
171.467 05:24 60,0% Follow
13 From position 12 to position 13IT GenialClick InsuranceInsurance InsuranceInsurance250163.289 08:4152,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
163.289 08:41 52,0% Follow
14 From position 15 to position 14IT Europ Assistance InsuranceInsurance InsuranceInsurance196153.327 08:2871,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
153.327 08:28 71,0% Follow
15 From position 13 to position 15IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance232148.131 08:4352,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
148.131 08:43 52,0% Follow
16 From position 16 to position 16IT 24hassistance InsuranceInsurance InsuranceInsurance205121.596 11:4045,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
121.596 11:40 45,0% Follow
17 From position 19 to position 17FR Groupama InsuranceInsurance InsuranceInsurance223112.204 21:4547,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
FR
112.204 21:45 47,0% Follow
18 From position 18 to position 18IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance19686.842 04:4436,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
86.842 04:44 36,0% Follow
19 From position 17 to position 19IT Bene InsuranceInsurance InsuranceInsurance15256.431 07:0555,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
56.431 07:05 55,0% Follow
20 From position 21 to position 20IT Coverwise InsuranceInsurance InsuranceInsurance15250.566 07:3939,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
50.566 07:39 39,0% Follow
21 From position 24 to position 21IT Assur O'Poil InsuranceInsurance InsuranceInsurance8033.511 09:4181,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
33.511 09:41 81,0% Follow
22 From position 34 to position 22IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance8932.222 07:5576,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
32.222 07:55 76,0% Follow
23 From position 20 to position 23IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance12531.736 10:3127,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
31.736 10:31 27,0% Follow
24 From position 33 to position 24DE WeFox InsuranceInsurance InsuranceInsurance9829.385 04:2944,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
DE
29.385 04:29 44,0% Follow
25 From position 31 to position 25IT Vitanuova Spa InsuranceInsurance InsuranceInsurance8023.489 02:0144,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
23.489 02:01 44,0% Follow
26 From position 23 to position 26IT GenialLife InsuranceInsurance InsuranceInsurance8921.807 04:5237,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
21.807 04:52 37,0% Follow
27 From position 25 to position 27IT Imaway InsuranceInsurance InsuranceInsurance8021.761 05:3653,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
21.761 05:36 53,0% Follow
28 From position 28 to position 28IT Dallbogg InsuranceInsurance InsuranceInsurance8019.972 02:5649,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
19.972 02:56 49,0% Follow
29 From position 26 to position 29IT Holins InsuranceInsurance InsuranceInsurance6319.402 04:4078,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
19.402 04:40 78,0% Follow
30 From position 32 to position 30IT Lokky InsuranceInsurance InsuranceInsurance6315.262 10:3570,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
15.262 10:35 70,0% Follow
31 From position 22 to position 31IT CA Assicurazioni InsuranceInsurance InsuranceInsurance5414.696 00:3091,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
14.696 00:30 91,0% Follow
32 From position 29 to position 32IT Baboop InsuranceInsurance InsuranceInsurance6312.987 19:2280,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
12.987 19:22 80,0% Follow
33 From position 27 to position 33IT Santevet InsuranceInsurance InsuranceInsurance4512.333 04:3882,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
12.333 04:38 82,0% Follow
34 From position 38 to position 34IT AssiVia InsuranceInsurance InsuranceInsurance8912.330 02:139,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
12.330 02:13 9,0% Follow
35 From position 30 to position 35IT Vitesicure InsuranceInsurance InsuranceInsurance5411.813 < 10s74,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
11.813 < 10s 74,0% Follow
36 From position 35 to position 36IT MetLife InsuranceInsurance InsuranceInsurance187.066 02:2166,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
7.066 02:21 66,0% Follow
37 From position 36 to position 37IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance184.705 10:0039,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
4.705 10:00 39,0% Follow
38 From position 41 to position 38IT Motoplatinum InsuranceInsurance InsuranceInsurance92.354 < 10s100,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
2.354 < 10s 100,0% Follow
39 From position 37 to position 39IT Covercare InsuranceInsurance InsuranceInsurance91.185 03:3099,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.185 03:30 99,0% Follow
40 From position 39 to position 40IT Spondee InsuranceInsurance InsuranceInsurance91.176 < 10s0,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.176 < 10s 0,0% Follow

Scopri la Top 100

Scopri la classifica


Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.



The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.



April 10th, 2024 - Milan

Ecommerce Italy 2024

AI-Commerce: the frontiers of Ecommerce Digital Thinking with Artificial Intelligence

More info

Discover more

Download the report

Download
October 23th, 2024 - Milan

The Partners of Ecommerce Companies

Second edition - Casaleggio Associati's research will describe the state of the art of technologies and services to support those who do Ecommerce.

More info

Discover more

Report and Data

Archive

Discover data and trends on ecommerce in Italy and download our reports.

Researches Archive

Read more
Ecommerce Italia

Casaleggio Associati
Phone +39 02 89011466
VAT 04215320963
Contact us

Follow us on social:

Privacy & Cookie Policy

© © Casaleggio Associati 2024
All rights reserved.
We encourage sharing.