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UPCOMING EVENTS NEXT EVENT 20 October · Ecommerce Tech Summit 2026 · Register → | 7 April · Ecommerce Italy Summit 2027 · Discover →
Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at September 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

Ecommerce Tech Summit 2026

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

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The Insurance industry in Italy is worth over €2.4 billion and has recorded annual growth of 1%, driven in particular by new embedded insurance services. Growing competition is prompting companies to offer more competitive, personalised and flexible products via digital channels. By 2026, greater personalisation and automated underwriting using AI and behavioural data are expected.

  • Sector Italianity IT83%
  • Est. Revenue 2025 € 2.414.896.000
  • Growth 24-25 Crescita1,0%
  • Inflation 3,0%
Discover all data in the "Ecommerce Italy 2026" report
Ecommerce Italy Summit 2026

Latest update: 16 September 2026
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.296.534 10:3537,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.296.534 10:35 37,0% Follow
    2 From position 2 to position 2IT Unipol Sai InsuranceInsurance InsuranceInsurance5.955625.477 06:4246,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    625.477 06:42 46,0% Follow
    3 From position 3 to position 3DE Allianz Direct InsuranceInsurance InsuranceInsurance5.393465.757 08:5941,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    465.757 08:59 41,0% Follow
    4 From position 4 to position 4IT ConTe.it InsuranceInsurance InsuranceInsurance5.056449.062 08:0941,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    449.062 08:09 41,0% Follow
    5 From position 5 to position 5IT Genertel InsuranceInsurance InsuranceInsurance4.719398.629 07:3738,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    398.629 07:37 38,0% Follow
    6 From position 6 to position 6IT UniSalute InsuranceInsurance InsuranceInsurance4.494324.361 08:3726,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    324.361 08:37 26,0% Follow
    7 From position 7 to position 7IT Linear InsuranceInsurance InsuranceInsurance4.270298.055 09:1832,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    298.055 09:18 32,0% Follow
    8 From position 8 to position 8ES Verti InsuranceInsurance InsuranceInsurance3.708222.387 06:2750,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    222.387 06:27 50,0% Follow
    9 From position 9 to position 9FR Axa InsuranceInsurance InsuranceInsurance3.483200.149 05:5663,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    200.149 05:56 63,0% Follow
    10 From position 11 to position 10IT Europ Assistance InsuranceInsurance InsuranceInsurance3.483192.421 11:0846,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    192.421 11:08 46,0% Follow
    11 From position 10 to position 11IT Quixa InsuranceInsurance InsuranceInsurance3.371176.965 07:4827,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    176.965 07:48 27,0% Follow
    12 From position 14 to position 12IT BeRebel InsuranceInsurance InsuranceInsurance2.584133.132 08:4855,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    133.132 08:48 55,0% Follow
    13 From position 13 to position 13ES Heymondo InsuranceInsurance InsuranceInsurance2.584117.748 07:5049,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    117.748 07:50 49,0% Follow
    14 From position 15 to position 14IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.58485.564 06:3231,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    85.564 06:32 31,0% Follow
    15 From position 19 to position 15IT Bene InsuranceInsurance InsuranceInsurance2.13556.907 06:5640,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    56.907 06:56 40,0% Follow
    16 From position 17 to position 16IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.36053.273 05:4637,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    53.273 05:46 37,0% Follow
    17 From position 22 to position 17ES Barkibu InsuranceInsurance InsuranceInsurance2.02252.601 04:2236,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    52.601 04:22 36,0% Follow
    18 From position 16 to position 18IT 24hassistance InsuranceInsurance InsuranceInsurance2.13552.059 12:0442,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    52.059 12:04 42,0% Follow
    19 From position 20 to position 19IT GenialClick InsuranceInsurance InsuranceInsurance1.91049.266 11:2450,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    49.266 11:24 50,0% Follow
    20 From position 18 to position 20FR Groupama InsuranceInsurance InsuranceInsurance1.91044.726 11:4926,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    44.726 11:49 26,0% Follow
    21 From position 12 to position 21CH Zurich Connect InsuranceInsurance InsuranceInsurance2.02241.335 15:3942,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    41.335 15:39 42,0% Follow
    22 From position 23 to position 22IT Imaway InsuranceInsurance InsuranceInsurance1.12439.105 02:2875,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    39.105 02:28 75,0% Follow
    23 From position 27 to position 23IT Santevet InsuranceInsurance InsuranceInsurance1.34836.289 01:2549,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    36.289 01:25 49,0% Follow
    24 From position 25 to position 24ES Intermundial InsuranceInsurance InsuranceInsurance1.23629.561 03:4147,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    29.561 03:41 47,0% Follow
    25 From position 24 to position 25IT GenialLife InsuranceInsurance InsuranceInsurance1.12427.003 03:4661,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    27.003 03:46 61,0% Follow
    26 From position 21 to position 26IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.23621.346 12:5222,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    21.346 12:52 22,0% Follow
    27 From position 29 to position 27IT Polizza Migliore InsuranceInsurance InsuranceInsurance1.01118.594 01:4349,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    18.594 01:43 49,0% Follow
    28 From position 28 to position 28IT CA Assicurazioni InsuranceInsurance InsuranceInsurance89916.524 08:0477,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.524 08:04 77,0% Follow
    29 From position 40 to position 29IT AutoConnexa InsuranceInsurance InsuranceInsurance89914.568 05:2168,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    14.568 05:21 68,0% Follow
    30 From position 31 to position 30IT Vitanuova Spa InsuranceInsurance InsuranceInsurance1.23613.322 10:4010,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.322 10:40 10,0% Follow
    31 From position 30 to position 31IT Assur O'Poil InsuranceInsurance InsuranceInsurance89912.889 07:0770,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.889 07:07 70,0% Follow
    32 From position 26 to position 32IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance78710.448 12:2473,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.448 12:24 73,0% Follow
    33 From position 41 to position 33IT Baboop InsuranceInsurance InsuranceInsurance2259.703 04:5287,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    9.703 04:52 87,0% Follow
    34 From position 36 to position 34IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance2259.392 09:1973,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    9.392 09:19 73,0% Follow
    35 From position 37 to position 35IT Vitesicure InsuranceInsurance InsuranceInsurance2259.107 05:2770,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    9.107 05:27 70,0% Follow
    36 From position 44 to position 36IT Chapka InsuranceInsurance InsuranceInsurance2257.259 14:5071,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.259 14:50 71,0% Follow
    37 From position 33 to position 37IT Coverwise InsuranceInsurance InsuranceInsurance3375.632 04:2141,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.632 04:21 41,0% Follow
    38 From position 34 to position 38IT Lokky InsuranceInsurance InsuranceInsurance3375.428 20:2328,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.428 20:23 28,0% Follow
    39 From position 32 to position 39IT Motoplatinum InsuranceInsurance InsuranceInsurance1124.670 03:0181,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.670 03:01 81,0% Follow
    40 From position 38 to position 40IT TravelEasy InsuranceInsurance InsuranceInsurance2254.515 04:3224,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.515 04:32 24,0% Follow
    41 From position 39 to position 41IT MetLife InsuranceInsurance InsuranceInsurance2253.697 10:2276,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.697 10:22 76,0% Follow
    42 From position 35 to position 42IT Covercare InsuranceInsurance InsuranceInsurance2252.835 06:4952,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.835 06:49 52,0% Follow
    43 From position 42 to position 43IT AssiVia InsuranceInsurance InsuranceInsurance1121.925 13:1640,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.925 13:16 40,0% Follow
    44 From position 46 to position 44IT Holins InsuranceInsurance InsuranceInsurance112<1.000 05:5927,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 05:59 27,0% Follow
    45 From position 45 to position 45IT Dallbogg InsuranceInsurance InsuranceInsurance112<1.000 06:090,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 06:09 0,0% Follow
    46 From position 43 to position 46IT Spondee InsuranceInsurance InsuranceInsurance112<1.000 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 < 10s 100,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    April 22nd, 2026 - Milan

    Report Ecommerce Italy 2026

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