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UPCOMING EVENTS NEXT EVENT 20 October · Ecommerce Tech Summit 2026 · Register → | 7 April · Ecommerce Italy Summit 2027 · Discover →
Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at August 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

Ecommerce Tech Summit 2026

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

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The Insurance industry in Italy is worth over €2.4 billion and has recorded annual growth of 1%, driven in particular by new embedded insurance services. Growing competition is prompting companies to offer more competitive, personalised and flexible products via digital channels. By 2026, greater personalisation and automated underwriting using AI and behavioural data are expected.

  • Sector Italianity IT83%
  • Est. Revenue 2025 € 2.414.896.000
  • Growth 24-25 Crescita1,0%
  • Inflation 3,0%
Discover all data in the "Ecommerce Italy 2026" report
Ecommerce Italy Summit 2026

Latest update: 26 August 2026
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.545.967 12:2435,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.545.967 12:24 35,0% Follow
    2 From position 2 to position 2IT Unipol Sai InsuranceInsurance InsuranceInsurance5.922793.732 07:5150,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    793.732 07:51 50,0% Follow
    3 From position 5 to position 3IT ConTe.it InsuranceInsurance InsuranceInsurance5.049600.431 07:1941,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    600.431 07:19 41,0% Follow
    4 From position 3 to position 4DE Allianz Direct InsuranceInsurance InsuranceInsurance5.146562.876 08:3444,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    562.876 08:34 44,0% Follow
    5 From position 6 to position 5IT Genertel InsuranceInsurance InsuranceInsurance3.981393.167 08:0543,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    393.167 08:05 43,0% Follow
    6 From position 4 to position 6IT UniSalute InsuranceInsurance InsuranceInsurance3.883343.058 09:3622,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    343.058 09:36 22,0% Follow
    7 From position 8 to position 7IT Linear InsuranceInsurance InsuranceInsurance3.495293.199 10:2539,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    293.199 10:25 39,0% Follow
    8 From position 7 to position 8ES Verti InsuranceInsurance InsuranceInsurance3.398259.833 07:3148,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    259.833 07:31 48,0% Follow
    9 From position 9 to position 9FR Axa InsuranceInsurance InsuranceInsurance3.301240.750 06:4056,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    240.750 06:40 56,0% Follow
    10 From position 10 to position 10IT Quixa InsuranceInsurance InsuranceInsurance2.913203.782 06:3239,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    203.782 06:32 39,0% Follow
    11 From position 11 to position 11IT Europ Assistance InsuranceInsurance InsuranceInsurance2.816190.793 07:5554,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    190.793 07:55 54,0% Follow
    12 From position 12 to position 12ES Heymondo InsuranceInsurance InsuranceInsurance2.233127.407 06:4342,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    127.407 06:43 42,0% Follow
    13 From position 15 to position 13IT BeRebel InsuranceInsurance InsuranceInsurance2.233124.374 07:2043,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    124.374 07:20 43,0% Follow
    14 From position 13 to position 14IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.233113.333 14:4459,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    113.333 14:44 59,0% Follow
    15 From position 14 to position 15CH Zurich Connect InsuranceInsurance InsuranceInsurance2.330112.544 12:4054,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    112.544 12:40 54,0% Follow
    16 From position 17 to position 16IT 24hassistance InsuranceInsurance InsuranceInsurance2.039108.794 09:4753,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    108.794 09:47 53,0% Follow
    17 From position 18 to position 17FR Groupama InsuranceInsurance InsuranceInsurance1.94282.313 20:2949,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    82.313 20:29 49,0% Follow
    18 From position 21 to position 18IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.03967.484 07:3645,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    67.484 07:36 45,0% Follow
    19 From position 19 to position 19IT Bene InsuranceInsurance InsuranceInsurance1.65055.616 07:0154,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    55.616 07:01 54,0% Follow
    20 From position 16 to position 20IT GenialClick InsuranceInsurance InsuranceInsurance1.55348.536 14:1550,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    48.536 14:15 50,0% Follow
    21 From position 20 to position 21ES Barkibu InsuranceInsurance InsuranceInsurance1.26245.382 02:2950,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    45.382 02:29 50,0% Follow
    22 From position 25 to position 22IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.35932.387 11:0531,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    32.387 11:05 31,0% Follow
    23 From position 23 to position 23IT Santevet InsuranceInsurance InsuranceInsurance87430.339 02:4071,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    30.339 02:40 71,0% Follow
    24 From position 22 to position 24IT Imaway InsuranceInsurance InsuranceInsurance1.06826.531 09:3952,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    26.531 09:39 52,0% Follow
    25 From position 26 to position 25IT GenialLife InsuranceInsurance InsuranceInsurance97123.375 05:1837,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    23.375 05:18 37,0% Follow
    26 From position 42 to position 26IT CA Assicurazioni InsuranceInsurance InsuranceInsurance87419.382 03:3862,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    19.382 03:38 62,0% Follow
    27 From position 32 to position 27IT Motoplatinum InsuranceInsurance InsuranceInsurance48519.272 07:5389,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    19.272 07:53 89,0% Follow
    28 From position 33 to position 28ES Intermundial InsuranceInsurance InsuranceInsurance97114.384 02:1724,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    14.384 02:17 24,0% Follow
    29 From position 29 to position 29IT Polizza Migliore InsuranceInsurance InsuranceInsurance87413.103 01:3239,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.103 01:32 39,0% Follow
    30 From position 24 to position 30IT Assur O'Poil InsuranceInsurance InsuranceInsurance87412.442 05:0854,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.442 05:08 54,0% Follow
    31 From position 28 to position 31IT Vitanuova Spa InsuranceInsurance InsuranceInsurance87411.203 10:5835,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.203 10:58 35,0% Follow
    32 From position 39 to position 32IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance97111.023 00:4415,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.023 00:44 15,0% Follow
    33 From position 27 to position 33IT Coverwise InsuranceInsurance InsuranceInsurance2919.401 03:5548,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    9.401 03:55 48,0% Follow
    34 From position 31 to position 34IT Lokky InsuranceInsurance InsuranceInsurance2917.595 07:2342,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.595 07:23 42,0% Follow
    35 From position 40 to position 35IT MetLife InsuranceInsurance InsuranceInsurance1947.549 02:5881,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.549 02:58 81,0% Follow
    36 From position 45 to position 36IT Covercare InsuranceInsurance InsuranceInsurance2916.415 05:3056,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.415 05:30 56,0% Follow
    37 From position 38 to position 37IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance2916.324 08:4730,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.324 08:47 30,0% Follow
    38 From position 37 to position 38IT Vitesicure InsuranceInsurance InsuranceInsurance2916.197 01:4712,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.197 01:47 12,0% Follow
    39 From position 44 to position 39IT TravelEasy InsuranceInsurance InsuranceInsurance2915.473 05:0143,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.473 05:01 43,0% Follow
    40 From position 46 to position 40IT Spondee InsuranceInsurance InsuranceInsurance975.135 13:0190,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.135 13:01 90,0% Follow
    41 From position 34 to position 41IT AutoConnexa InsuranceInsurance InsuranceInsurance1944.721 08:3822,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.721 08:38 22,0% Follow
    42 From position 30 to position 42IT Baboop InsuranceInsurance InsuranceInsurance1943.918 05:4252,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.918 05:42 52,0% Follow
    43 From position 41 to position 43IT AssiVia InsuranceInsurance InsuranceInsurance1942.200 06:2338,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.200 06:23 38,0% Follow
    44 From position 35 to position 44IT Chapka InsuranceInsurance InsuranceInsurance971.889 10:1120,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.889 10:11 20,0% Follow
    45 From position 43 to position 45IT Dallbogg InsuranceInsurance InsuranceInsurance971.611 05:5331,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.611 05:53 31,0% Follow
    46 From position 36 to position 46IT Holins InsuranceInsurance InsuranceInsurance97<1.000 22:4229,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 22:42 29,0% Follow
    47 From position 47 to position 47IT Bike and Life InsuranceInsurance InsuranceInsurance97<1.000 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 < 10s 100,0% Follow
    48 New EntryIT Afi Esca InsuranceInsurance InsuranceInsurance97<1.000 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 < 10s 100,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    April 22nd, 2026 - Milan

    Report Ecommerce Italy 2026

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