Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at October 2024

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

The partners of Ecommerce companies 2024
Milan - October 23rd, 2024

Casaleggio Associati's research will describe the state of the art of technologies and services to support those who do Ecommerce.



The Insurance sector reached 2 billion in turnover last year with 12% growth (including 7.9% inflation).
The online insurance sector is now mature: 57% of Italians bought insurance online in 2023. Of these, 76% bought third party liability insurance, 54% home insurance*. The industry is increasingly focusing on quality support services such as customer support. However, competition is very much focused on price.
2023 was characterised by an initial race to the bottom to gain market share, followed in the second half of the year by a price increase to preserve margins.

  • Sector Italianity IT84%
  • Est. Revenue € 2.045.910.000
  • Growth 22-23 Crescita12,0%
  • Inflation 7,9%

Discover all data in the "Ecommerce Italy 2024" report
Ecommerce Italy 2024

Latest update: 14 October 2024

Company / SectorSectorEst. RelevanceEst.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
1 From position 38 to position 1IT Covercare InsuranceInsurance InsuranceInsurance9<1.000 < 10s100,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
<1.000 < 10s 100,0% Follow
2 From position 41 to position 2IT Motoplatinum InsuranceInsurance InsuranceInsurance9<1.000 17:3140,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
<1.000 17:31 40,0% Follow
3 New EntryIT Chapka InsuranceInsurance InsuranceInsurance181.354 15:5321,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.354 15:53 21,0% Follow
4 From position 35 to position 4IT AssiVia InsuranceInsurance InsuranceInsurance183.227 08:3533,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
3.227 08:35 33,0% Follow
5 From position 36 to position 5IT Vitesicure InsuranceInsurance InsuranceInsurance267.121 02:081,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
7.121 02:08 1,0% Follow
6 From position 39 to position 6IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance97.266 00:2695,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
7.266 00:26 95,0% Follow
7 From position 40 to position 7IT Afi Esca InsuranceInsurance InsuranceInsurance187.266 00:5885,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
7.266 00:58 85,0% Follow
8 From position 34 to position 8IT MetLife InsuranceInsurance InsuranceInsurance268.079 08:4762,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
8.079 08:47 62,0% Follow
9 From position 27 to position 9IT GenialLife InsuranceInsurance InsuranceInsurance359.275 10:2335,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
9.275 10:23 35,0% Follow
10 From position 37 to position 10IT Spondee InsuranceInsurance InsuranceInsurance7910.491 05:3741,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
10.491 05:37 41,0% Follow
11 From position 29 to position 11IT Lokky InsuranceInsurance InsuranceInsurance7912.647 06:5048,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
12.647 06:50 48,0% Follow
12 From position 32 to position 12IT Holins InsuranceInsurance InsuranceInsurance8813.843 05:2244,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
13.843 05:22 44,0% Follow
13 From position 33 to position 13IT Santevet InsuranceInsurance InsuranceInsurance7913.845 01:5538,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
13.845 01:55 38,0% Follow
14 From position 26 to position 14IT Dallbogg InsuranceInsurance InsuranceInsurance8818.982 04:4732,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
18.982 04:47 32,0% Follow
15 From position 24 to position 15IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance9624.216 09:4855,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
24.216 09:48 55,0% Follow
16 New EntryIT Polizza Migliore InsuranceInsurance InsuranceInsurance9625.563 02:1929,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
25.563 02:19 29,0% Follow
17 From position 28 to position 17IT CA Assicurazioni InsuranceInsurance InsuranceInsurance8828.800 09:0386,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
28.800 09:03 86,0% Follow
18 From position 31 to position 18DE WeFox InsuranceInsurance InsuranceInsurance11433.764 04:4960,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
DE
33.764 04:49 60,0% Follow
19 From position 30 to position 19IT Baboop InsuranceInsurance InsuranceInsurance10534.187 10:5076,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
34.187 10:50 76,0% Follow
20 New EntryIT TravelEasy InsuranceInsurance InsuranceInsurance7935.778 04:4483,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
35.778 04:44 83,0% Follow
21 From position 22 to position 21IT Vitanuova Spa InsuranceInsurance InsuranceInsurance14935.929 14:0829,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
35.929 14:08 29,0% Follow
22 From position 20 to position 22IT Coverwise InsuranceInsurance InsuranceInsurance13236.916 10:1639,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
36.916 10:16 39,0% Follow
23 From position 23 to position 23IT Imaway InsuranceInsurance InsuranceInsurance11441.839 06:0258,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
41.839 06:02 58,0% Follow
24 From position 25 to position 24IT Assur O'Poil InsuranceInsurance InsuranceInsurance15853.962 04:0041,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
53.962 04:00 41,0% Follow
25 From position 21 to position 25IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance15856.362 03:5434,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
56.362 03:54 34,0% Follow
26 New EntryES Heymondo InsuranceInsurance InsuranceInsurance12361.934 08:0480,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
ES
61.934 08:04 80,0% Follow
27 From position 18 to position 27IT 24hassistance InsuranceInsurance InsuranceInsurance17583.962 05:2040,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
83.962 05:20 40,0% Follow
28 From position 17 to position 28IT BeRebel InsuranceInsurance InsuranceInsurance193101.306 07:4256,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
101.306 07:42 56,0% Follow
29 From position 15 to position 29FR Groupama InsuranceInsurance InsuranceInsurance254112.087 15:5930,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
FR
112.087 15:59 30,0% Follow
30 From position 19 to position 30IT Bene InsuranceInsurance InsuranceInsurance219112.092 09:3843,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
112.092 09:38 43,0% Follow
31 From position 16 to position 31IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance246122.418 06:5532,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
122.418 06:55 32,0% Follow
32 From position 12 to position 32IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance246122.848 08:0435,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
122.848 08:04 35,0% Follow
33 From position 14 to position 33IT Europ Assistance InsuranceInsurance InsuranceInsurance237143.766 10:2263,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
143.766 10:22 63,0% Follow
34 From position 11 to position 34CH Zurich Connect InsuranceInsurance InsuranceInsurance263156.975 05:5240,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
CH
156.975 05:52 40,0% Follow
35 From position 13 to position 35IT GenialClick InsuranceInsurance InsuranceInsurance263194.630 08:1868,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
194.630 08:18 68,0% Follow
36 From position 9 to position 36FR Axa InsuranceInsurance InsuranceInsurance351316.061 07:1449,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
FR
316.061 07:14 49,0% Follow
37 From position 8 to position 37IT Linear InsuranceInsurance InsuranceInsurance368376.562 09:2241,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
376.562 09:22 41,0% Follow
38 From position 10 to position 38IT Quixa InsuranceInsurance InsuranceInsurance342387.523 07:1755,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
387.523 07:17 55,0% Follow
39 From position 7 to position 39ES Verti InsuranceInsurance InsuranceInsurance412420.002 10:4641,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
ES
420.002 10:46 41,0% Follow
40 From position 6 to position 40IT UniSalute InsuranceInsurance InsuranceInsurance447545.493 08:2130,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
545.493 08:21 30,0% Follow
41 From position 5 to position 41DE Allianz Direct InsuranceInsurance InsuranceInsurance500603.217 07:1937,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
DE
603.217 07:19 37,0% Follow
42 From position 4 to position 42IT Genertel InsuranceInsurance InsuranceInsurance474637.453 07:2550,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
637.453 07:25 50,0% Follow
43 From position 3 to position 43IT ConTe.it InsuranceInsurance InsuranceInsurance518726.574 08:3551,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
726.574 08:35 51,0% Follow
44 From position 2 to position 44IT Unipol Sai InsuranceInsurance InsuranceInsurance7191.155.822 11:3554,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.155.822 11:35 54,0% Follow
45 From position 1 to position 45IT Prima InsuranceInsurance InsuranceInsurance1.0001.788.446 08:5640,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.788.446 08:56 40,0% Follow

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Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.



The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.



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