Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at September 2024

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

The partners of Ecommerce companies 2024
Milan - October 23rd, 2024

Casaleggio Associati's research will describe the state of the art of technologies and services to support those who do Ecommerce.



The Insurance sector reached 2 billion in turnover last year with 12% growth (including 7.9% inflation).
The online insurance sector is now mature: 57% of Italians bought insurance online in 2023. Of these, 76% bought third party liability insurance, 54% home insurance*. The industry is increasingly focusing on quality support services such as customer support. However, competition is very much focused on price.
2023 was characterised by an initial race to the bottom to gain market share, followed in the second half of the year by a price increase to preserve margins.

  • Sector Italianity IT85%
  • Est. Revenue € 2.045.910.000
  • Growth 22-23 Crescita12,0%
  • Inflation 7,9%

Discover all data in the "Ecommerce Italy 2024" report
Ecommerce Italy 2024

Latest update: 11 September 2024

Company / SectorSectorEst. RelevanceEst.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
1 From position 34 to position 1IT Assur O'Poil InsuranceInsurance InsuranceInsurance8523.727 30:2677,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
23.727 30:26 77,0% Follow
2 From position 18 to position 2FR Groupama InsuranceInsurance InsuranceInsurance20875.550 22:2844,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
FR
75.550 22:28 44,0% Follow
3 From position 38 to position 3IT AssiVia InsuranceInsurance InsuranceInsurance194.167 19:2755,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
4.167 19:27 55,0% Follow
4 From position 2 to position 4IT Unipol Sai InsuranceInsurance InsuranceInsurance7921.179.842 19:0857,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.179.842 19:08 57,0% Follow
5 From position 29 to position 5IT CA Assicurazioni InsuranceInsurance InsuranceInsurance7513.882 15:4384,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
13.882 15:43 84,0% Follow
6 From position 11 to position 6CH Zurich Connect InsuranceInsurance InsuranceInsurance283159.408 12:5637,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
CH
159.408 12:56 37,0% Follow
7 From position 36 to position 7IT Covercare InsuranceInsurance InsuranceInsurance9<1.000 11:500,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
<1.000 11:50 0,0% Follow
8 From position 26 to position 8IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance9416.972 10:4132,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
16.972 10:41 32,0% Follow
9 From position 32 to position 9IT Dallbogg InsuranceInsurance InsuranceInsurance8512.979 10:2447,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
12.979 10:24 47,0% Follow
10 From position 7 to position 10ES Verti InsuranceInsurance InsuranceInsurance368308.691 10:0740,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
ES
308.691 10:07 40,0% Follow
11 From position 8 to position 11IT Linear InsuranceInsurance InsuranceInsurance330281.240 09:4750,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
281.240 09:47 50,0% Follow
12 From position 13 to position 12IT BeRebel InsuranceInsurance InsuranceInsurance198122.058 09:4566,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
122.058 09:45 66,0% Follow
13 From position 21 to position 13IT Imaway InsuranceInsurance InsuranceInsurance9418.821 09:3726,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
18.821 09:37 26,0% Follow
14 From position 19 to position 14IT Bene InsuranceInsurance InsuranceInsurance16064.009 09:3169,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
64.009 09:31 69,0% Follow
15 From position 6 to position 15IT UniSalute InsuranceInsurance InsuranceInsurance406419.061 09:2738,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
419.061 09:27 38,0% Follow
16 From position 22 to position 16IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance11325.879 09:2235,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
25.879 09:22 35,0% Follow
17 From position 16 to position 17IT GenialClick InsuranceInsurance InsuranceInsurance236110.331 08:5447,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
110.331 08:54 47,0% Follow
18 From position 1 to position 18IT Prima InsuranceInsurance InsuranceInsurance1.0001.616.505 08:3241,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.616.505 08:32 41,0% Follow
19 From position 4 to position 19IT ConTe.it InsuranceInsurance InsuranceInsurance538696.618 08:2651,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
696.618 08:26 51,0% Follow
20 From position 3 to position 20IT Genertel InsuranceInsurance InsuranceInsurance538720.078 07:5059,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
720.078 07:50 59,0% Follow
21 From position 9 to position 21IT Quixa InsuranceInsurance InsuranceInsurance292259.360 07:3762,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
259.360 07:37 62,0% Follow
22 From position 12 to position 22IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance255144.642 07:2337,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
144.642 07:23 37,0% Follow
23 From position 39 to position 23IT Spondee InsuranceInsurance InsuranceInsurance92.123 07:170,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
2.123 07:17 0,0% Follow
24 From position 14 to position 24IT Europ Assistance InsuranceInsurance InsuranceInsurance208159.123 06:3371,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
159.123 06:33 71,0% Follow
25 From position 28 to position 25IT Vitanuova Spa InsuranceInsurance InsuranceInsurance10424.770 06:2414,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
24.770 06:24 14,0% Follow
26 From position 17 to position 26IT 24hassistance InsuranceInsurance InsuranceInsurance17969.904 06:2131,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
69.904 06:21 31,0% Follow
27 From position 5 to position 27DE Allianz Direct InsuranceInsurance InsuranceInsurance509568.986 06:0648,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
DE
568.986 06:06 48,0% Follow
28 From position 15 to position 28IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance19860.844 05:3833,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
60.844 05:38 33,0% Follow
29 From position 24 to position 29IT Lokky InsuranceInsurance InsuranceInsurance7514.318 05:3059,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
14.318 05:30 59,0% Follow
30 From position 37 to position 30IT MetLife InsuranceInsurance InsuranceInsurance198.414 04:5380,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
8.414 04:53 80,0% Follow
31 From position 20 to position 31IT Coverwise InsuranceInsurance InsuranceInsurance13242.126 04:5021,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
42.126 04:50 21,0% Follow
32 From position 10 to position 32FR Axa InsuranceInsurance InsuranceInsurance330285.329 04:2357,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
FR
285.329 04:23 57,0% Follow
33 From position 25 to position 33IT GenialLife InsuranceInsurance InsuranceInsurance7520.982 02:2359,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
20.982 02:23 59,0% Follow
34 From position 33 to position 34IT Baboop InsuranceInsurance InsuranceInsurance7516.817 02:2268,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
16.817 02:22 68,0% Follow
35 From position 31 to position 35IT Vitesicure InsuranceInsurance InsuranceInsurance91.221 01:3125,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.221 01:31 25,0% Follow
36 From position 30 to position 36DE WeFox InsuranceInsurance InsuranceInsurance6613.760 01:2074,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
DE
13.760 01:20 74,0% Follow
37 From position 27 to position 37IT Santevet InsuranceInsurance InsuranceInsurance192.745 01:1851,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
2.745 01:18 51,0% Follow
38 From position 35 to position 38IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance9<1.000 01:180,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
<1.000 01:18 0,0% Follow
39 From position 23 to position 39IT Holins InsuranceInsurance InsuranceInsurance3811.668 00:4492,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
11.668 00:44 92,0% Follow
40 New EntryIT Afi Esca InsuranceInsurance InsuranceInsurance91.826 < 10s100,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.826 < 10s 100,0% Follow
41 From position 40 to position 41IT Motoplatinum InsuranceInsurance InsuranceInsurance9<1.000 < 10s100,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
<1.000 < 10s 100,0% Follow

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Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.



The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.



April 10th, 2024 - Milan

Ecommerce Italy 2024

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