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Report Ecommerce Italy 2026
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Ecommerce Ranking in Italy
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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at May 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

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The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

  • Sector Italianity IT85%
  • Est. Revenue 2024 € 2.391.668.000
  • Growth 23-24 Crescita17,0%
  • Inflation 5,9%
Discover all data in the "Ecommerce Italy Summit 2026" report
Ecommerce Italy Summit 2026

Latest update: 19 May 2026
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 29 to position 1IT Santevet InsuranceInsurance InsuranceInsurance95240.788 04:1487,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    40.788 04:14 87,0% Follow
    2 From position 34 to position 2IT MetLife InsuranceInsurance InsuranceInsurance1194.001 06:0580,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.001 06:05 80,0% Follow
    3 From position 30 to position 3IT AssiVia InsuranceInsurance InsuranceInsurance1193.786 01:1377,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.786 01:13 77,0% Follow
    4 From position 39 to position 4IT CA Assicurazioni InsuranceInsurance InsuranceInsurance1.07110.710 22:4375,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.710 22:43 75,0% Follow
    5 From position 43 to position 5IT Motoplatinum InsuranceInsurance InsuranceInsurance1193.432 10:0374,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.432 10:03 74,0% Follow
    6 From position 45 to position 6IT Spondee InsuranceInsurance InsuranceInsurance1193.045 02:2171,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.045 02:21 71,0% Follow
    7 From position 23 to position 7IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.07110.746 06:3966,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.746 06:39 66,0% Follow
    8 From position 32 to position 8IT Dallbogg InsuranceInsurance InsuranceInsurance3576.276 07:2966,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.276 07:29 66,0% Follow
    9 From position 33 to position 9IT AutoConnexa InsuranceInsurance InsuranceInsurance3578.518 10:5663,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    8.518 10:56 63,0% Follow
    10 From position 46 to position 10IT Afi Esca InsuranceInsurance InsuranceInsurance119<1.000 08:5163,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 08:51 63,0% Follow
    11 From position 26 to position 11IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance3577.415 08:2762,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.415 08:27 62,0% Follow
    12 From position 11 to position 12IT Europ Assistance InsuranceInsurance InsuranceInsurance2.857110.867 09:2658,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    110.867 09:26 58,0% Follow
    13 From position 18 to position 13ES Barkibu InsuranceInsurance InsuranceInsurance2.26258.295 20:5058,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    58.295 20:50 58,0% Follow
    14 From position 9 to position 14FR Axa InsuranceInsurance InsuranceInsurance3.690194.288 05:1056,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    194.288 05:10 56,0% Follow
    15 From position 12 to position 15IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.857113.651 11:1454,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    113.651 11:14 54,0% Follow
    16 From position 24 to position 16IT Imaway InsuranceInsurance InsuranceInsurance1.31025.815 05:1854,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    25.815 05:18 54,0% Follow
    17 From position 38 to position 17IT TravelEasy InsuranceInsurance InsuranceInsurance1.07111.327 04:5854,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.327 04:58 54,0% Follow
    18 From position 41 to position 18IT Vitesicure InsuranceInsurance InsuranceInsurance2382.277 10:1554,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.277 10:15 54,0% Follow
    19 From position 2 to position 19IT Unipol Sai InsuranceInsurance InsuranceInsurance5.595504.051 11:4548,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    504.051 11:45 48,0% Follow
    20 From position 25 to position 20IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.19020.373 10:4748,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    20.373 10:47 48,0% Follow
    21 From position 36 to position 21IT Baboop InsuranceInsurance InsuranceInsurance2382.428 01:0948,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.428 01:09 48,0% Follow
    22 From position 4 to position 22DE Allianz Direct InsuranceInsurance InsuranceInsurance5.714459.238 07:4147,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    459.238 07:41 47,0% Follow
    23 From position 14 to position 23ES Heymondo InsuranceInsurance InsuranceInsurance2.38189.402 07:0747,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    89.402 07:07 47,0% Follow
    24 From position 19 to position 24IT BeRebel InsuranceInsurance InsuranceInsurance2.26270.785 05:0945,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    70.785 05:09 45,0% Follow
    25 From position 31 to position 25IT Lokky InsuranceInsurance InsuranceInsurance3578.271 19:4545,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    8.271 19:45 45,0% Follow
    26 From position 7 to position 26IT Genertel InsuranceInsurance InsuranceInsurance5.119418.064 07:4742,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    418.064 07:47 42,0% Follow
    27 From position 15 to position 27FR Groupama InsuranceInsurance InsuranceInsurance2.73880.028 20:4641,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    80.028 20:46 41,0% Follow
    28 From position 27 to position 28IT Polizza Migliore InsuranceInsurance InsuranceInsurance3577.773 05:5640,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.773 05:56 40,0% Follow
    29 From position 5 to position 29IT ConTe.it InsuranceInsurance InsuranceInsurance5.119419.342 07:5739,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    419.342 07:57 39,0% Follow
    30 From position 13 to position 30CH Zurich Connect InsuranceInsurance InsuranceInsurance2.85783.376 09:2339,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    83.376 09:23 39,0% Follow
    31 From position 21 to position 31IT Bene InsuranceInsurance InsuranceInsurance2.38150.483 09:0036,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    50.483 09:00 36,0% Follow
    32 From position 1 to position 32IT Prima InsuranceInsurance InsuranceInsurance10.0001.195.724 12:0235,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.195.724 12:02 35,0% Follow
    33 From position 8 to position 33IT Linear InsuranceInsurance InsuranceInsurance3.929217.506 08:1335,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    217.506 08:13 35,0% Follow
    34 From position 6 to position 34ES Verti InsuranceInsurance InsuranceInsurance4.524271.858 06:2234,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    271.858 06:22 34,0% Follow
    35 From position 10 to position 35IT Quixa InsuranceInsurance InsuranceInsurance2.976123.277 07:2534,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    123.277 07:25 34,0% Follow
    36 From position 17 to position 36IT 24hassistance InsuranceInsurance InsuranceInsurance2.61984.049 13:4932,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    84.049 13:49 32,0% Follow
    37 From position 20 to position 37IT GenialClick InsuranceInsurance InsuranceInsurance2.73881.255 08:2031,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    81.255 08:20 31,0% Follow
    38 From position 42 to position 38IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance2383.357 07:5230,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.357 07:52 30,0% Follow
    39 From position 28 to position 39IT Vitanuova Spa InsuranceInsurance InsuranceInsurance3577.824 11:1629,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.824 11:16 29,0% Follow
    40 From position 35 to position 40IT Chapka InsuranceInsurance InsuranceInsurance2382.301 06:4429,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.301 06:44 29,0% Follow
    41 From position 3 to position 41IT UniSalute InsuranceInsurance InsuranceInsurance5.595461.216 09:4427,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    461.216 09:44 27,0% Follow
    42 From position 16 to position 42IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.85776.464 08:1426,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    76.464 08:14 26,0% Follow
    43 From position 22 to position 43IT Coverwise InsuranceInsurance InsuranceInsurance1.19020.290 04:4326,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    20.290 04:43 26,0% Follow
    44 From position 40 to position 44IT Covercare InsuranceInsurance InsuranceInsurance2382.458 30:3725,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.458 30:37 25,0% Follow
    45 From position 37 to position 45IT GenialLife InsuranceInsurance InsuranceInsurance1.19010.809 05:4324,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.809 05:43 24,0% Follow
    46 From position 44 to position 46IT Holins InsuranceInsurance InsuranceInsurance1191.096 13:260,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.096 13:26 0,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



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