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Ecommerce Ranking in Italy
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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at June 2025

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

The partners of Ecommerce companies 2025

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

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The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

  • Sector Italianity IT85%
  • Est. Revenue € 2.391.668.000
  • Growth 23-24 Crescita17,0%
  • Inflation 5,9%
Discover all data in the "Ecommerce Italy 2025" report
Ecommerce Italy 2025

Latest update: 26 June 2025
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 23 to position 1IT TravelEasy InsuranceInsurance InsuranceInsurance60631.658 01:5993,6% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    31.658 01:59 93,6% Follow
    2 From position 40 to position 2IT MetLife InsuranceInsurance InsuranceInsurance50516.626 03:1391,2% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.626 03:13 91,2% Follow
    3 From position 39 to position 3IT CA Assicurazioni InsuranceInsurance InsuranceInsurance60617.744 21:2686,9% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    17.744 21:26 86,9% Follow
    4 From position 34 to position 4IT Holins InsuranceInsurance InsuranceInsurance50511.135 01:1684,1% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.135 01:16 84,1% Follow
    5 From position 35 to position 5IT Baboop InsuranceInsurance InsuranceInsurance60610.551 10:0180,3% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.551 10:01 80,3% Follow
    6 From position 43 to position 6IT Spondee InsuranceInsurance InsuranceInsurance2025.608 08:5378,9% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.608 08:53 78,9% Follow
    7 From position 29 to position 7IT Polizza Migliore InsuranceInsurance InsuranceInsurance60617.585 10:5778,7% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    17.585 10:57 78,7% Follow
    8 From position 36 to position 8IT Santevet InsuranceInsurance InsuranceInsurance60613.632 06:2578,1% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.632 06:25 78,1% Follow
    9 From position 32 to position 9IT Vitesicure InsuranceInsurance InsuranceInsurance60616.821 06:0376,6% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.821 06:03 76,6% Follow
    10 From position 22 to position 10IT Imaway InsuranceInsurance InsuranceInsurance1.21250.189 11:2176,4% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    50.189 11:21 76,4% Follow
    11 From position 37 to position 11IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance70715.942 12:4271,1% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    15.942 12:42 71,1% Follow
    12 From position 27 to position 12IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance80810.910 10:2266,4% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.910 10:22 66,4% Follow
    13 From position 8 to position 13FR Axa InsuranceInsurance InsuranceInsurance3.131228.116 07:5164,1% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    228.116 07:51 64,1% Follow
    14 From position 13 to position 14IT BeRebel InsuranceInsurance InsuranceInsurance2.020119.646 09:1460,6% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    119.646 09:14 60,6% Follow
    15 From position 18 to position 15IT Europ Assistance InsuranceInsurance InsuranceInsurance2.02092.774 08:3959,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    92.774 08:39 59,8% Follow
    16 From position 45 to position 16IT Covercare InsuranceInsurance InsuranceInsurance2025.781 02:5756,5% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.781 02:57 56,5% Follow
    17 From position 9 to position 17IT Quixa InsuranceInsurance InsuranceInsurance3.030247.727 08:5856,2% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    247.727 08:58 56,2% Follow
    18 From position 14 to position 18ES Heymondo InsuranceInsurance InsuranceInsurance1.91997.281 07:3454,7% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    97.281 07:34 54,7% Follow
    19 From position 12 to position 19IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.323127.368 06:2953,7% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    127.368 06:29 53,7% Follow
    20 From position 19 to position 20CH Zurich Connect InsuranceInsurance InsuranceInsurance2.22299.649 07:1152,6% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    99.649 07:11 52,6% Follow
    21 From position 26 to position 21IT Dallbogg InsuranceInsurance InsuranceInsurance90919.939 10:2252,4% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    19.939 10:22 52,4% Follow
    22 From position 38 to position 22DE WeFox InsuranceInsurance InsuranceInsurance80812.045 01:5151,3% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    12.045 01:51 51,3% Follow
    23 From position 16 to position 23FR Groupama InsuranceInsurance InsuranceInsurance2.02096.212 18:1951,2% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    96.212 18:19 51,2% Follow
    24 From position 5 to position 24IT Genertel InsuranceInsurance InsuranceInsurance4.545495.718 06:4248,5% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    495.718 06:42 48,5% Follow
    25 From position 11 to position 25IT GenialClick InsuranceInsurance InsuranceInsurance2.424123.694 11:3744,9% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    123.694 11:37 44,9% Follow
    26 From position 3 to position 26IT ConTe.it InsuranceInsurance InsuranceInsurance5.960781.996 07:3144,1% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    781.996 07:31 44,1% Follow
    27 From position 28 to position 27IT GenialLife InsuranceInsurance InsuranceInsurance90917.186 11:0343,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    17.186 11:03 43,8% Follow
    28 From position 7 to position 28ES Verti InsuranceInsurance InsuranceInsurance3.939336.571 08:0042,9% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    336.571 08:00 42,9% Follow
    29 From position 17 to position 29IT 24hassistance InsuranceInsurance InsuranceInsurance1.71761.652 13:2142,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    61.652 13:21 42,8% Follow
    30 From position 24 to position 30IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.31333.207 08:0441,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    33.207 08:04 41,8% Follow
    31 From position 30 to position 31IT Vitanuova Spa InsuranceInsurance InsuranceInsurance90924.979 07:1540,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    24.979 07:15 40,8% Follow
    32 From position 1 to position 32IT Prima InsuranceInsurance InsuranceInsurance10.0001.548.710 12:3439,9% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.548.710 12:34 39,9% Follow
    33 From position 25 to position 33IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.11125.539 09:2039,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    25.539 09:20 39,8% Follow
    34 From position 33 to position 34IT Lokky InsuranceInsurance InsuranceInsurance90910.823 06:3539,7% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.823 06:35 39,7% Follow
    35 From position 2 to position 35DE Allianz Direct InsuranceInsurance InsuranceInsurance5.354565.186 10:2038,4% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    565.186 10:20 38,4% Follow
    36 From position 6 to position 36IT Linear InsuranceInsurance InsuranceInsurance3.636314.363 09:3236,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    314.363 09:32 36,8% Follow
    37 From position 15 to position 37IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.424107.685 06:1336,7% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    107.685 06:13 36,7% Follow
    38 From position 20 to position 38IT Bene InsuranceInsurance InsuranceInsurance1.91958.973 06:0530,9% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    58.973 06:05 30,9% Follow
    39 From position 10 to position 39IT Unipol Sai InsuranceInsurance InsuranceInsurance2.32383.326 35:2627,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    83.326 35:26 27,8% Follow
    40 From position 4 to position 40IT UniSalute InsuranceInsurance InsuranceInsurance5.657687.145 10:3627,6% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    687.145 10:36 27,6% Follow
    41 New EntryIT Afi Esca InsuranceInsurance InsuranceInsurance101<1.000 03:1525,7% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 03:15 25,7% Follow
    42 From position 41 to position 42IT AutoConnexa InsuranceInsurance InsuranceInsurance2022.657 25:2525,1% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.657 25:25 25,1% Follow
    43 From position 21 to position 43IT Coverwise InsuranceInsurance InsuranceInsurance1.21229.249 11:0519,8% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    29.249 11:05 19,8% Follow
    44 From position 42 to position 44IT Chapka InsuranceInsurance InsuranceInsurance2024.657 08:2514,6% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.657 08:25 14,6% Follow
    45 From position 31 to position 45IT AssiVia InsuranceInsurance InsuranceInsurance3037.103 03:198,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.103 03:19 8,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



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