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Report Ecommerce Italy 2026
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Ecommerce Ranking in Italy
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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at April 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

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The partners of Ecommerce companies 2025

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The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

  • Sector Italianity IT85%
  • Est. Revenue 2024 € 2.391.668.000
  • Growth 23-24 Crescita17,0%
  • Inflation 5,9%
Discover all data in the "Ecommerce Italy Summit 2026" report
Ecommerce Italy Summit 2026

Latest update: 13 April 2026
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.000930.705 12:1136,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    930.705 12:11 36,0% Follow
    2 From position 3 to position 2IT Unipol Sai InsuranceInsurance InsuranceInsurance6.250449.126 09:4047,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    449.126 09:40 47,0% Follow
    3 From position 4 to position 3IT UniSalute InsuranceInsurance InsuranceInsurance6.111422.172 08:2733,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    422.172 08:27 33,0% Follow
    4 From position 2 to position 4DE Allianz Direct InsuranceInsurance InsuranceInsurance6.111346.060 09:2440,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    346.060 09:24 40,0% Follow
    5 From position 6 to position 5IT ConTe.it InsuranceInsurance InsuranceInsurance5.417313.099 08:3139,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    313.099 08:31 39,0% Follow
    6 From position 8 to position 6ES Verti InsuranceInsurance InsuranceInsurance5.139255.122 06:1641,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    255.122 06:16 41,0% Follow
    7 From position 5 to position 7IT Genertel InsuranceInsurance InsuranceInsurance5.000267.591 07:1938,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    267.591 07:19 38,0% Follow
    8 From position 7 to position 8IT Linear InsuranceInsurance InsuranceInsurance4.306182.199 11:2538,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    182.199 11:25 38,0% Follow
    9 From position 9 to position 9FR Axa InsuranceInsurance InsuranceInsurance3.889160.237 05:0161,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    160.237 05:01 61,0% Follow
    10 From position 10 to position 10IT Quixa InsuranceInsurance InsuranceInsurance3.333102.505 05:3138,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    102.505 05:31 38,0% Follow
    11 From position 13 to position 11IT Europ Assistance InsuranceInsurance InsuranceInsurance3.05698.547 06:5157,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    98.547 06:51 57,0% Follow
    12 From position 14 to position 12IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance3.05659.651 13:4338,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    59.651 13:43 38,0% Follow
    13 From position 11 to position 13CH Zurich Connect InsuranceInsurance InsuranceInsurance3.05657.370 08:3739,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    57.370 08:37 39,0% Follow
    14 From position 12 to position 14ES Heymondo InsuranceInsurance InsuranceInsurance2.91790.740 07:4939,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    90.740 07:49 39,0% Follow
    15 From position 15 to position 15FR Groupama InsuranceInsurance InsuranceInsurance2.91753.037 14:5638,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    53.037 14:56 38,0% Follow
    16 From position 17 to position 16IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.91752.322 06:5235,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    52.322 06:52 35,0% Follow
    17 From position 18 to position 17IT 24hassistance InsuranceInsurance InsuranceInsurance2.63966.364 05:3738,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    66.364 05:37 38,0% Follow
    18 From position 20 to position 18ES Barkibu InsuranceInsurance InsuranceInsurance2.50079.779 02:3256,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    79.779 02:32 56,0% Follow
    19 From position 16 to position 19IT BeRebel InsuranceInsurance InsuranceInsurance2.36199.466 09:3870,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    99.466 09:38 70,0% Follow
    20 From position 19 to position 20IT GenialClick InsuranceInsurance InsuranceInsurance2.22248.373 10:5256,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    48.373 10:52 56,0% Follow
    21 From position 21 to position 21IT Bene InsuranceInsurance InsuranceInsurance1.80626.077 09:5834,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    26.077 09:58 34,0% Follow
    22 From position 22 to position 22IT Coverwise InsuranceInsurance InsuranceInsurance1.52820.716 04:594,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    20.716 04:59 4,0% Follow
    23 From position 23 to position 23IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.52812.180 08:1515,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.180 08:15 15,0% Follow
    24 From position 27 to position 24IT Imaway InsuranceInsurance InsuranceInsurance1.38932.927 05:1877,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    32.927 05:18 77,0% Follow
    25 From position 24 to position 25IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.38918.327 13:5841,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    18.327 13:58 41,0% Follow
    26 From position 34 to position 26IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance1.38916.834 02:1038,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.834 02:10 38,0% Follow
    27 From position 28 to position 27IT Polizza Migliore InsuranceInsurance InsuranceInsurance1.25012.988 05:0246,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.988 05:02 46,0% Follow
    28 From position 38 to position 28IT Vitanuova Spa InsuranceInsurance InsuranceInsurance1.25012.373 10:3060,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.373 10:30 60,0% Follow
    29 From position 30 to position 29IT Santevet InsuranceInsurance InsuranceInsurance97236.436 05:3593,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    36.436 05:35 93,0% Follow
    30 From position 39 to position 30IT AssiVia InsuranceInsurance InsuranceInsurance97211.788 02:1074,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.788 02:10 74,0% Follow
    31 From position 29 to position 31IT Lokky InsuranceInsurance InsuranceInsurance83315.097 04:4087,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    15.097 04:40 87,0% Follow
    32 From position 26 to position 32IT Dallbogg InsuranceInsurance InsuranceInsurance5569.561 03:138,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    9.561 03:13 8,0% Follow
    33 From position 41 to position 33IT AutoConnexa InsuranceInsurance InsuranceInsurance4176.219 07:379,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.219 07:37 9,0% Follow
    34 From position 32 to position 34IT MetLife InsuranceInsurance InsuranceInsurance2789.397 12:5392,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    9.397 12:53 92,0% Follow
    35 From position 33 to position 35IT Chapka InsuranceInsurance InsuranceInsurance2786.160 04:4473,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.160 04:44 73,0% Follow
    36 From position 40 to position 36IT Baboop InsuranceInsurance InsuranceInsurance2784.431 04:4252,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.431 04:42 52,0% Follow
    37 From position 25 to position 37IT GenialLife InsuranceInsurance InsuranceInsurance2784.383 13:0223,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.383 13:02 23,0% Follow
    38 From position 31 to position 38IT TravelEasy InsuranceInsurance InsuranceInsurance2784.031 02:0653,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.031 02:06 53,0% Follow
    39 From position 36 to position 39IT CA Assicurazioni InsuranceInsurance InsuranceInsurance2783.653 17:0754,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.653 17:07 54,0% Follow
    40 From position 44 to position 40IT Covercare InsuranceInsurance InsuranceInsurance2782.623 07:0611,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.623 07:06 11,0% Follow
    41 From position 37 to position 41IT Vitesicure InsuranceInsurance InsuranceInsurance2782.531 12:2160,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.531 12:21 60,0% Follow
    42 From position 35 to position 42IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance2782.184 01:4319,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.184 01:43 19,0% Follow
    43 From position 42 to position 43IT Motoplatinum InsuranceInsurance InsuranceInsurance1392.762 < 10s94,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.762 < 10s 94,0% Follow
    44 From position 43 to position 44IT Holins InsuranceInsurance InsuranceInsurance1391.532 11:0042,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.532 11:00 42,0% Follow
    45 From position 45 to position 45IT Spondee InsuranceInsurance InsuranceInsurance1391.268 10:4016,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.268 10:40 16,0% Follow
    46 From position 46 to position 46IT Afi Esca InsuranceInsurance InsuranceInsurance139<1.000 00:3463,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 00:34 63,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    April 22nd, 2026 - Milan

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