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Ecommerce Ranking in Italy
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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at February 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

The partners of Ecommerce companies 2025

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

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The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

  • Sector Italianity IT85%
  • Est. Revenue 2024 € 2.391.668.000
  • Growth 23-24 Crescita17,0%
  • Inflation 5,9%
Discover all data in the "Ecommerce Italy 2025" report
Ecommerce Italy 2025

Latest update: 16 February 2026
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.222.470 11:4745,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.222.470 11:47 45,0% Follow
    2 From position 3 to position 2DE Allianz Direct InsuranceInsurance InsuranceInsurance7.262738.518 08:1560,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    738.518 08:15 60,0% Follow
    3 From position 2 to position 3IT Unipol Sai InsuranceInsurance InsuranceInsurance5.833554.440 10:0853,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    554.440 10:08 53,0% Follow
    4 From position 6 to position 4IT UniSalute InsuranceInsurance InsuranceInsurance5.476455.002 09:5535,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    455.002 09:55 35,0% Follow
    5 From position 4 to position 5IT ConTe.it InsuranceInsurance InsuranceInsurance5.238443.968 08:5943,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    443.968 08:59 43,0% Follow
    6 From position 5 to position 6IT Genertel InsuranceInsurance InsuranceInsurance4.881396.852 08:1350,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    396.852 08:13 50,0% Follow
    7 From position 7 to position 7ES Verti InsuranceInsurance InsuranceInsurance4.167265.413 08:4662,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    265.413 08:46 62,0% Follow
    8 From position 8 to position 8IT Linear InsuranceInsurance InsuranceInsurance4.048238.738 09:0735,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    238.738 09:07 35,0% Follow
    9 From position 9 to position 9FR Axa InsuranceInsurance InsuranceInsurance3.690210.581 03:5357,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    210.581 03:53 57,0% Follow
    10 From position 10 to position 10IT Quixa InsuranceInsurance InsuranceInsurance3.452175.994 07:1647,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    175.994 07:16 47,0% Follow
    11 From position 14 to position 11IT Europ Assistance InsuranceInsurance InsuranceInsurance2.857121.852 11:2660,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    121.852 11:26 60,0% Follow
    12 From position 11 to position 12IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.857114.002 08:5660,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    114.002 08:56 60,0% Follow
    13 From position 13 to position 13IT GenialClick InsuranceInsurance InsuranceInsurance2.61990.380 08:0850,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    90.380 08:08 50,0% Follow
    14 From position 12 to position 14IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.61963.357 06:5833,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    63.357 06:58 33,0% Follow
    15 From position 18 to position 15FR Groupama InsuranceInsurance InsuranceInsurance2.61950.002 21:1629,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    50.002 21:16 29,0% Follow
    16 From position 40 to position 16CH Zurich Connect InsuranceInsurance InsuranceInsurance2.50056.474 08:5648,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    56.474 08:56 48,0% Follow
    17 From position 16 to position 17ES Heymondo InsuranceInsurance InsuranceInsurance2.38195.844 12:4761,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    95.844 12:47 61,0% Follow
    18 From position 15 to position 18IT BeRebel InsuranceInsurance InsuranceInsurance2.38189.722 08:1353,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    89.722 08:13 53,0% Follow
    19 From position 17 to position 19IT 24hassistance InsuranceInsurance InsuranceInsurance2.38182.760 06:2845,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    82.760 06:28 45,0% Follow
    20 From position 19 to position 20IT Bene InsuranceInsurance InsuranceInsurance1.78645.029 07:1546,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    45.029 07:15 46,0% Follow
    21 From position 22 to position 21IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.66731.705 08:4042,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    31.705 08:40 42,0% Follow
    22 From position 31 to position 22IT GenialLife InsuranceInsurance InsuranceInsurance1.54825.107 05:0710,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    25.107 05:07 10,0% Follow
    23 From position 23 to position 23IT Imaway InsuranceInsurance InsuranceInsurance1.31055.333 04:4089,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    55.333 04:40 89,0% Follow
    24 From position 20 to position 24IT Coverwise InsuranceInsurance InsuranceInsurance1.31027.870 04:4547,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    27.870 04:45 47,0% Follow
    25 From position 34 to position 25IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance1.31016.441 17:2235,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.441 17:22 35,0% Follow
    26 From position 26 to position 26IT Santevet InsuranceInsurance InsuranceInsurance1.19034.643 06:0570,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    34.643 06:05 70,0% Follow
    27 From position 36 to position 27IT Vitesicure InsuranceInsurance InsuranceInsurance1.19011.464 04:3030,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.464 04:30 30,0% Follow
    28 From position 21 to position 28IT Vitanuova Spa InsuranceInsurance InsuranceInsurance1.19011.017 08:1828,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.017 08:18 28,0% Follow
    29 From position 28 to position 29IT MetLife InsuranceInsurance InsuranceInsurance1.19010.414 08:2337,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.414 08:23 37,0% Follow
    30 From position 29 to position 30IT Polizza Migliore InsuranceInsurance InsuranceInsurance1.07122.414 03:0049,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    22.414 03:00 49,0% Follow
    31 From position 25 to position 31IT Lokky InsuranceInsurance InsuranceInsurance1.07117.218 06:5650,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    17.218 06:56 50,0% Follow
    32 From position 30 to position 32IT Assur O'Poil InsuranceInsurance InsuranceInsurance95219.038 05:4772,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    19.038 05:47 72,0% Follow
    33 From position 33 to position 33IT CA Assicurazioni InsuranceInsurance InsuranceInsurance95213.096 19:0481,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.096 19:04 81,0% Follow
    34 From position 27 to position 34IT TravelEasy InsuranceInsurance InsuranceInsurance83311.167 02:3779,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.167 02:37 79,0% Follow
    35 From position 42 to position 35IT Motoplatinum InsuranceInsurance InsuranceInsurance83310.613 02:1969,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.613 02:19 69,0% Follow
    36 From position 24 to position 36IT Dallbogg InsuranceInsurance InsuranceInsurance3578.311 05:3038,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    8.311 05:30 38,0% Follow
    37 From position 32 to position 37IT AutoConnexa InsuranceInsurance InsuranceInsurance3577.770 03:2045,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.770 03:20 45,0% Follow
    38 From position 38 to position 38IT Baboop InsuranceInsurance InsuranceInsurance3575.175 04:1047,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.175 04:10 47,0% Follow
    39 From position 44 to position 39IT Holins InsuranceInsurance InsuranceInsurance2386.486 05:4285,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.486 05:42 85,0% Follow
    40 From position 43 to position 40DE WeFox InsuranceInsurance InsuranceInsurance2384.325 02:0124,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    4.325 02:01 24,0% Follow
    41 From position 35 to position 41IT Chapka InsuranceInsurance InsuranceInsurance2382.659 09:0741,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.659 09:07 41,0% Follow
    42 From position 45 to position 42IT AssiVia InsuranceInsurance InsuranceInsurance2382.625 06:2829,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.625 06:28 29,0% Follow
    43 From position 37 to position 43IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance2382.022 07:0062,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.022 07:00 62,0% Follow
    44 From position 41 to position 44IT Covercare InsuranceInsurance InsuranceInsurance119<1.000 10:3127,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 10:31 27,0% Follow
    45 From position 39 to position 45IT Spondee InsuranceInsurance InsuranceInsurance119<1.000 03:1865,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 03:18 65,0% Follow
    46 From position 46 to position 46IT Afi Esca InsuranceInsurance InsuranceInsurance119<1.000 02:350,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 02:35 0,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



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