Sign inSign up
Close
Ecommerce Italy Summit 2026
Ecommerce Ranking
Ecommerce Awards 2026
Reports and Data
About us
Close
Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at January 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

The partners of Ecommerce companies 2025

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

Discover more


The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

  • Sector Italianity IT85%
  • Est. Revenue € 2.391.668.000
  • Growth 23-24 Crescita17,0%
  • Inflation 5,9%
Discover all data in the "Ecommerce Italy 2025" report
Ecommerce Italy 2025

Latest update: 19 January 2026
Insert a valid URL (e.g. www.amazon.it)

Your search returned a large number of results. Please try again using your company's exact domain.

No results found

We are sorry, the company you indicated is not present in our ranking. Check that you have typed the URL correctly, alternatively you can request the inclusion of your company in the Ecommerce Ranking.

Submit your company
    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.106.967 14:1440,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.106.967 14:14 40,0% Follow
    2 From position 12 to position 2IT Unipol Sai InsuranceInsurance InsuranceInsurance6.709628.600 09:5952,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    628.600 09:59 52,0% Follow
    3 From position 4 to position 3DE Allianz Direct InsuranceInsurance InsuranceInsurance5.570391.278 08:3946,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    391.278 08:39 46,0% Follow
    4 From position 5 to position 4IT ConTe.it InsuranceInsurance InsuranceInsurance5.316422.295 07:5647,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    422.295 07:56 47,0% Follow
    5 From position 3 to position 5IT Genertel InsuranceInsurance InsuranceInsurance5.190420.155 06:3357,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    420.155 06:33 57,0% Follow
    6 From position 2 to position 6IT UniSalute InsuranceInsurance InsuranceInsurance4.937342.575 09:0736,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    342.575 09:07 36,0% Follow
    7 From position 7 to position 7ES Verti InsuranceInsurance InsuranceInsurance4.304240.370 10:2055,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    240.370 10:20 55,0% Follow
    8 From position 6 to position 8IT Linear InsuranceInsurance InsuranceInsurance4.177208.381 11:1022,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    208.381 11:10 22,0% Follow
    9 From position 8 to position 9FR Axa InsuranceInsurance InsuranceInsurance3.671154.838 05:5443,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    154.838 05:54 43,0% Follow
    10 From position 9 to position 10IT Quixa InsuranceInsurance InsuranceInsurance3.544168.593 06:4438,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    168.593 06:44 38,0% Follow
    11 From position 13 to position 11IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance3.165120.996 05:4442,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    120.996 05:44 42,0% Follow
    12 From position 11 to position 12IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance3.165103.327 05:3437,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    103.327 05:34 37,0% Follow
    13 From position 10 to position 13IT GenialClick InsuranceInsurance InsuranceInsurance3.03882.958 17:5942,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    82.958 17:59 42,0% Follow
    14 From position 14 to position 14IT Europ Assistance InsuranceInsurance InsuranceInsurance2.785108.801 08:4963,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    108.801 08:49 63,0% Follow
    15 From position 17 to position 15IT BeRebel InsuranceInsurance InsuranceInsurance2.53297.478 06:3649,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    97.478 06:36 49,0% Follow
    16 From position 15 to position 16ES Heymondo InsuranceInsurance InsuranceInsurance2.40575.227 09:0851,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    75.227 09:08 51,0% Follow
    17 From position 18 to position 17IT 24hassistance InsuranceInsurance InsuranceInsurance2.40556.879 05:2831,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    56.879 05:28 31,0% Follow
    18 From position 16 to position 18FR Groupama InsuranceInsurance InsuranceInsurance2.15248.887 20:0232,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    48.887 20:02 32,0% Follow
    19 From position 20 to position 19IT Bene InsuranceInsurance InsuranceInsurance1.64627.792 07:1730,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    27.792 07:17 30,0% Follow
    20 From position 23 to position 20IT Coverwise InsuranceInsurance InsuranceInsurance1.39228.104 04:5735,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    28.104 04:57 35,0% Follow
    21 From position 26 to position 21IT Vitanuova Spa InsuranceInsurance InsuranceInsurance1.26616.566 25:5653,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.566 25:56 53,0% Follow
    22 From position 28 to position 22IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.26612.049 08:0826,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.049 08:08 26,0% Follow
    23 From position 22 to position 23IT Imaway InsuranceInsurance InsuranceInsurance1.13921.293 09:0264,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    21.293 09:02 64,0% Follow
    24 From position 37 to position 24IT Dallbogg InsuranceInsurance InsuranceInsurance1.01312.836 03:4161,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.836 03:41 61,0% Follow
    25 From position 30 to position 25IT Lokky InsuranceInsurance InsuranceInsurance1.01310.279 09:1755,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.279 09:17 55,0% Follow
    26 From position 19 to position 26IT Santevet InsuranceInsurance InsuranceInsurance75920.275 05:1983,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    20.275 05:19 83,0% Follow
    27 From position 27 to position 27IT TravelEasy InsuranceInsurance InsuranceInsurance75917.342 08:3288,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    17.342 08:32 88,0% Follow
    28 From position 34 to position 28IT MetLife InsuranceInsurance InsuranceInsurance63312.287 04:3093,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.287 04:30 93,0% Follow
    29 From position 25 to position 29IT Polizza Migliore InsuranceInsurance InsuranceInsurance3809.010 02:5425,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    9.010 02:54 25,0% Follow
    30 From position 21 to position 30IT Assur O'Poil InsuranceInsurance InsuranceInsurance3808.853 12:5143,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    8.853 12:51 43,0% Follow
    31 From position 24 to position 31IT GenialLife InsuranceInsurance InsuranceInsurance3808.529 12:4722,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    8.529 12:47 22,0% Follow
    32 From position 36 to position 32IT AutoConnexa InsuranceInsurance InsuranceInsurance3807.541 02:1957,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.541 02:19 57,0% Follow
    33 From position 40 to position 33IT CA Assicurazioni InsuranceInsurance InsuranceInsurance3805.180 26:0562,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.180 26:05 62,0% Follow
    34 From position 29 to position 34IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance2538.571 06:0570,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    8.571 06:05 70,0% Follow
    35 From position 42 to position 35IT Chapka InsuranceInsurance InsuranceInsurance2535.650 06:5666,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.650 06:56 66,0% Follow
    36 From position 32 to position 36IT Vitesicure InsuranceInsurance InsuranceInsurance2535.149 02:5984,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.149 02:59 84,0% Follow
    37 From position 31 to position 37IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance2534.834 04:424,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.834 04:42 4,0% Follow
    38 From position 33 to position 38IT Baboop InsuranceInsurance InsuranceInsurance2534.818 07:2271,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.818 07:22 71,0% Follow
    39 From position 45 to position 39IT Spondee InsuranceInsurance InsuranceInsurance2532.267 03:1938,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.267 03:19 38,0% Follow
    40 From position 38 to position 40CH Zurich Connect InsuranceInsurance InsuranceInsurance2531.479 10:296,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    1.479 10:29 6,0% Follow
    41 From position 35 to position 41IT Covercare InsuranceInsurance InsuranceInsurance2531.398 35:1911,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.398 35:19 11,0% Follow
    42 From position 44 to position 42IT Motoplatinum InsuranceInsurance InsuranceInsurance1275.065 < 10s96,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.065 < 10s 96,0% Follow
    43 From position 39 to position 43DE WeFox InsuranceInsurance InsuranceInsurance1272.252 02:3570,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    2.252 02:35 70,0% Follow
    44 From position 41 to position 44IT Holins InsuranceInsurance InsuranceInsurance1271.262 13:3727,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.262 13:37 27,0% Follow
    45 From position 43 to position 45IT AssiVia InsuranceInsurance InsuranceInsurance127<1.000 07:1530,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 07:15 30,0% Follow
    46 From position 46 to position 46IT Afi Esca InsuranceInsurance InsuranceInsurance127<1.000 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 < 10s 100,0% Follow

    Fonte:

    powered by SemRush CA

    Scopri la Top 100

    Scopri la classifica


    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    October 14th, 2024 - Milan

    The Partners of Ecommerce Companies 2025

    Third edition - Casaleggio Associati's research describes the state of the art of technologies and services to support those who do Ecommerce.

    More info

    Discover more

    Download the report

    Download
    April 22nd, 2026 - Milan

    Ecommerce Italy Summit 2026

    The 20th edition of the Casaleggio Associati “Ecommerce Italia” conference, one of the main conferences on Ecommerce in Italy and a unique moment to explore data, strategies, trends and market evolutions.

    More info

    Discover more
    October 14th, 2024 - Milan

    The Partners of Ecommerce Companies 2025

    Third edition - Casaleggio Associati's research describes the state of the art of technologies and services to support those who do Ecommerce.

    More info

    Discover more

    Download the report

    Download

    Report and Data

    Archive

    Discover data and trends on ecommerce in Italy and download our reports.

    Researches Archive

    Read more
    Ecommerce Italia

    Casaleggio Associati
    Phone +39 02 89011466
    VAT 04215320963
    Contact us

    Follow us on social:

    Privacy & Cookie Policy

    © © Casaleggio Associati 2026
    All rights reserved.
    We encourage sharing.