Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at June 2024

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Report: Ecommerce Italia 2024

AI-Commerce: the frontiers of Ecommerce Digital Thinking with Artificial Intelligence



The Insurance sector reached 2 billion in turnover last year with 12% growth (including 7.9% inflation).
The online insurance sector is now mature: 57% of Italians bought insurance online in 2023. Of these, 76% bought third party liability insurance, 54% home insurance*. The industry is increasingly focusing on quality support services such as customer support. However, competition is very much focused on price.
2023 was characterised by an initial race to the bottom to gain market share, followed in the second half of the year by a price increase to preserve margins.

  • Sector Italianity IT85%
  • Est. Revenue € 2.045.910.000
  • Growth 22-23 Crescita12,0%
  • Inflation 7,9%

Discover all data in the "Ecommerce Italy 2024" report
Ecommerce Italy 2024

Latest update: 13 June 2024

Company / SectorSectorEst. RelevanceEst.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance1.0001.894.100 08:3245,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.894.100 08:32 45,0% Follow
2 From position 2 to position 2IT Unipol Sai InsuranceInsurance InsuranceInsurance7821.417.550 06:0156,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.417.550 06:01 56,0% Follow
3 From position 4 to position 3IT ConTe.it InsuranceInsurance InsuranceInsurance555881.666 07:4852,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
881.666 07:48 52,0% Follow
4 From position 5 to position 4IT Genertel InsuranceInsurance InsuranceInsurance513757.852 06:5433,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
757.852 06:54 33,0% Follow
5 From position 3 to position 5IT UniSalute InsuranceInsurance InsuranceInsurance487675.623 14:1227,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
675.623 14:12 27,0% Follow
6 From position 6 to position 6DE Allianz Direct InsuranceInsurance InsuranceInsurance454559.518 10:2341,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
DE
559.518 10:23 41,0% Follow
7 From position 8 to position 7IT Linear InsuranceInsurance InsuranceInsurance378469.720 09:4742,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
469.720 09:47 42,0% Follow
8 From position 9 to position 8IT Quixa InsuranceInsurance InsuranceInsurance370540.395 05:4768,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
540.395 05:47 68,0% Follow
9 From position 7 to position 9ES Verti InsuranceInsurance InsuranceInsurance370401.447 10:4046,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
ES
401.447 10:40 46,0% Follow
10 From position 10 to position 10FR Axa InsuranceInsurance InsuranceInsurance269323.021 05:1470,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
FR
323.021 05:14 70,0% Follow
11 From position 11 to position 11CH Zurich Connect InsuranceInsurance InsuranceInsurance269192.627 07:2034,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
CH
192.627 07:20 34,0% Follow
12 From position 14 to position 12IT GenialClick InsuranceInsurance InsuranceInsurance235168.946 07:3150,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
168.946 07:31 50,0% Follow
13 From position 16 to position 13IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance218138.014 05:3645,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
138.014 05:36 45,0% Follow
14 From position 15 to position 14IT BeRebel InsuranceInsurance InsuranceInsurance210163.918 08:0948,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
163.918 08:09 48,0% Follow
15 From position 17 to position 15IT Europ Assistance InsuranceInsurance InsuranceInsurance193110.574 07:1961,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
110.574 07:19 61,0% Follow
16 From position 12 to position 16IT 24hassistance InsuranceInsurance InsuranceInsurance193101.707 09:0334,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
101.707 09:03 34,0% Follow
17 From position 20 to position 17IT Bene InsuranceInsurance InsuranceInsurance17677.088 04:5222,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
77.088 04:52 22,0% Follow
18 From position 13 to position 18IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance17669.385 05:5739,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
69.385 05:57 39,0% Follow
19 From position 18 to position 19FR Groupama InsuranceInsurance InsuranceInsurance16864.942 08:5236,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
FR
64.942 08:52 36,0% Follow
20 From position 29 to position 20IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance12647.567 04:5629,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
47.567 04:56 29,0% Follow
21 From position 32 to position 21IT CA Assicurazioni InsuranceInsurance InsuranceInsurance10931.658 05:3164,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
31.658 05:31 64,0% Follow
22 From position 22 to position 22IT Coverwise InsuranceInsurance InsuranceInsurance10927.680 07:028,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
27.680 07:02 8,0% Follow
23 From position 21 to position 23IT Assur O'Poil InsuranceInsurance InsuranceInsurance10144.091 11:4570,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
44.091 11:45 70,0% Follow
24 From position 27 to position 24IT GenialLife InsuranceInsurance InsuranceInsurance10130.737 04:0754,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
30.737 04:07 54,0% Follow
25 From position 23 to position 25IT Imaway InsuranceInsurance InsuranceInsurance9231.655 06:1268,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
31.655 06:12 68,0% Follow
26 From position 28 to position 26IT Holins InsuranceInsurance InsuranceInsurance8438.999 06:3479,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
38.999 06:34 79,0% Follow
27 From position 19 to position 27IT Baboop InsuranceInsurance InsuranceInsurance7623.245 04:2564,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
23.245 04:25 64,0% Follow
28 From position 25 to position 28IT Dallbogg InsuranceInsurance InsuranceInsurance7613.762 25:2668,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
13.762 25:26 68,0% Follow
29 From position 39 to position 29IT Santevet InsuranceInsurance InsuranceInsurance7610.551 05:1338,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
10.551 05:13 38,0% Follow
30 From position 26 to position 30IT Vitesicure InsuranceInsurance InsuranceInsurance6738.997 02:2280,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
38.997 02:22 80,0% Follow
31 From position 31 to position 31IT Vitanuova Spa InsuranceInsurance InsuranceInsurance6725.387 05:4772,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
25.387 05:47 72,0% Follow
32 From position 30 to position 32DE WeFox InsuranceInsurance InsuranceInsurance5933.801 06:1090,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
DE
33.801 06:10 90,0% Follow
33 From position 34 to position 33IT Lokky InsuranceInsurance InsuranceInsurance5918.969 02:1171,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
18.969 02:11 71,0% Follow
34 From position 33 to position 34IT MetLife InsuranceInsurance InsuranceInsurance5021.115 03:3885,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
21.115 03:38 85,0% Follow
35 From position 24 to position 35IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance5015.291 03:2782,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
15.291 03:27 82,0% Follow
36 From position 36 to position 36IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance349.481 20:4231,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
9.481 20:42 31,0% Follow
37 From position 35 to position 37IT Covercare InsuranceInsurance InsuranceInsurance259.633 06:2220,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
9.633 06:22 20,0% Follow
38 From position 37 to position 38IT AssiVia InsuranceInsurance InsuranceInsurance172.295 06:336,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
2.295 06:33 6,0% Follow
39 From position 41 to position 39IT Motoplatinum InsuranceInsurance InsuranceInsurance83.210 < 10s100,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
3.210 < 10s 100,0% Follow
40 From position 38 to position 40IT Spondee InsuranceInsurance InsuranceInsurance83.210 < 10s66,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
3.210 < 10s 66,0% Follow
41 From position 40 to position 41IT Afi Esca InsuranceInsurance InsuranceInsurance81.070 < 10s100,0% Follow
Est.
Unique Visitors
Est
Avg Time
Est.
Bounce Rate
IT
1.070 < 10s 100,0% Follow

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Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.



The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.



April 10th, 2024 - Milan

Ecommerce Italy 2024

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October 23th, 2024 - Milan

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Second edition - Casaleggio Associati's research will describe the state of the art of technologies and services to support those who do Ecommerce.

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