Sign inSign up
Close
Ecommerce Italy Summit 2026
Ecommerce Ranking
Ecommerce Awards 2026
Reports and Data
About us
Close
Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at March 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

The partners of Ecommerce companies 2025

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

Discover more


The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

  • Sector Italianity IT85%
  • Est. Revenue 2024 € 2.391.668.000
  • Growth 23-24 Crescita17,0%
  • Inflation 5,9%
Discover all data in the "Ecommerce Italy 2025" report
Ecommerce Italy 2025

Latest update: 17 March 2026
Insert a valid URL (e.g. www.amazon.it)

Your search returned a large number of results. Please try again using your company's exact domain.

No results found

We are sorry, the company you indicated is not present in our ranking. Check that you have typed the URL correctly, alternatively you can request the inclusion of your company in the Ecommerce Ranking.

Submit your company
    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.020.133 12:0438,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.020.133 12:04 38,0% Follow
    2 From position 2 to position 2DE Allianz Direct InsuranceInsurance InsuranceInsurance7.237610.297 08:5664,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    610.297 08:56 64,0% Follow
    3 From position 3 to position 3IT Unipol Sai InsuranceInsurance InsuranceInsurance5.921475.698 09:0553,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    475.698 09:05 53,0% Follow
    4 From position 4 to position 4IT UniSalute InsuranceInsurance InsuranceInsurance5.921425.055 10:1832,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    425.055 10:18 32,0% Follow
    5 From position 6 to position 5IT Genertel InsuranceInsurance InsuranceInsurance5.526398.009 07:4541,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    398.009 07:45 41,0% Follow
    6 From position 5 to position 6IT ConTe.it InsuranceInsurance InsuranceInsurance5.395382.287 08:3446,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    382.287 08:34 46,0% Follow
    7 From position 8 to position 7IT Linear InsuranceInsurance InsuranceInsurance4.474236.142 08:3636,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    236.142 08:36 36,0% Follow
    8 From position 7 to position 8ES Verti InsuranceInsurance InsuranceInsurance4.342208.295 06:4542,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    208.295 06:45 42,0% Follow
    9 From position 9 to position 9FR Axa InsuranceInsurance InsuranceInsurance4.079183.824 05:1152,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    183.824 05:11 52,0% Follow
    10 From position 10 to position 10IT Quixa InsuranceInsurance InsuranceInsurance3.421138.873 06:3243,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    138.873 06:32 43,0% Follow
    11 From position 16 to position 11CH Zurich Connect InsuranceInsurance InsuranceInsurance3.02654.922 10:2034,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    54.922 10:20 34,0% Follow
    12 From position 17 to position 12ES Heymondo InsuranceInsurance InsuranceInsurance2.895108.843 09:1855,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    108.843 09:18 55,0% Follow
    13 From position 11 to position 13IT Europ Assistance InsuranceInsurance InsuranceInsurance2.89580.779 08:2739,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    80.779 08:27 39,0% Follow
    14 From position 12 to position 14IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.89579.608 05:1143,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    79.608 05:11 43,0% Follow
    15 From position 15 to position 15FR Groupama InsuranceInsurance InsuranceInsurance2.89569.828 15:0229,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    69.828 15:02 29,0% Follow
    16 From position 18 to position 16IT BeRebel InsuranceInsurance InsuranceInsurance2.763102.778 06:5656,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    102.778 06:56 56,0% Follow
    17 From position 14 to position 17IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.63250.376 06:2646,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    50.376 06:26 46,0% Follow
    18 From position 19 to position 18IT 24hassistance InsuranceInsurance InsuranceInsurance2.36855.542 07:3640,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    55.542 07:36 40,0% Follow
    19 From position 13 to position 19IT GenialClick InsuranceInsurance InsuranceInsurance2.23746.408 08:4732,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    46.408 08:47 32,0% Follow
    20 New EntryES Barkibu InsuranceInsurance InsuranceInsurance1.84238.091 03:4633,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    38.091 03:46 33,0% Follow
    21 From position 20 to position 21IT Bene InsuranceInsurance InsuranceInsurance1.71127.358 08:4832,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    27.358 08:48 32,0% Follow
    22 From position 24 to position 22IT Coverwise InsuranceInsurance InsuranceInsurance1.44719.051 09:0818,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    19.051 09:08 18,0% Follow
    23 From position 32 to position 23IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.44713.097 09:3020,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.097 09:30 20,0% Follow
    24 From position 21 to position 24IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.31616.714 12:1642,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.714 12:16 42,0% Follow
    25 From position 22 to position 25IT GenialLife InsuranceInsurance InsuranceInsurance1.31612.616 07:2235,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.616 07:22 35,0% Follow
    26 From position 36 to position 26IT Dallbogg InsuranceInsurance InsuranceInsurance1.31611.326 14:3628,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.326 14:36 28,0% Follow
    27 From position 23 to position 27IT Imaway InsuranceInsurance InsuranceInsurance1.18417.016 09:2667,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    17.016 09:26 67,0% Follow
    28 From position 30 to position 28IT Polizza Migliore InsuranceInsurance InsuranceInsurance1.18413.541 04:0044,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.541 04:00 44,0% Follow
    29 From position 31 to position 29IT Lokky InsuranceInsurance InsuranceInsurance1.18410.574 04:5041,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.574 04:50 41,0% Follow
    30 From position 26 to position 30IT Santevet InsuranceInsurance InsuranceInsurance92120.538 04:3871,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    20.538 04:38 71,0% Follow
    31 From position 34 to position 31IT TravelEasy InsuranceInsurance InsuranceInsurance78913.295 03:3189,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.295 03:31 89,0% Follow
    32 From position 29 to position 32IT MetLife InsuranceInsurance InsuranceInsurance65815.339 06:2294,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    15.339 06:22 94,0% Follow
    33 From position 41 to position 33IT Chapka InsuranceInsurance InsuranceInsurance3956.324 04:4311,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.324 04:43 11,0% Follow
    34 From position 25 to position 34IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance2639.709 04:1278,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    9.709 04:12 78,0% Follow
    35 From position 43 to position 35IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance2636.416 06:3172,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.416 06:31 72,0% Follow
    36 From position 33 to position 36IT CA Assicurazioni InsuranceInsurance InsuranceInsurance2634.856 18:5376,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.856 18:53 76,0% Follow
    37 From position 27 to position 37IT Vitesicure InsuranceInsurance InsuranceInsurance2634.838 05:4822,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.838 05:48 22,0% Follow
    38 From position 28 to position 38IT Vitanuova Spa InsuranceInsurance InsuranceInsurance2634.610 12:5019,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.610 12:50 19,0% Follow
    39 From position 42 to position 39IT AssiVia InsuranceInsurance InsuranceInsurance2633.507 01:248,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.507 01:24 8,0% Follow
    40 From position 38 to position 40IT Baboop InsuranceInsurance InsuranceInsurance2633.174 04:2773,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.174 04:27 73,0% Follow
    41 From position 37 to position 41IT AutoConnexa InsuranceInsurance InsuranceInsurance2632.008 07:5538,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.008 07:55 38,0% Follow
    42 From position 35 to position 42IT Motoplatinum InsuranceInsurance InsuranceInsurance1323.034 08:0396,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.034 08:03 96,0% Follow
    43 From position 39 to position 43IT Holins InsuranceInsurance InsuranceInsurance1321.957 09:5971,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.957 09:59 71,0% Follow
    44 From position 44 to position 44IT Covercare InsuranceInsurance InsuranceInsurance132<1.000 04:2315,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 04:23 15,0% Follow
    45 From position 45 to position 45IT Spondee InsuranceInsurance InsuranceInsurance132<1.000 07:1032,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 07:10 32,0% Follow
    46 From position 46 to position 46IT Afi Esca InsuranceInsurance InsuranceInsurance132<1.000 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 < 10s 100,0% Follow

    Fonte:

    powered by SemRush CA

    Scopri la Top 100

    Scopri la classifica


    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    April 22nd, 2026 - Milan

    Ecommerce Italy Summit 2026

    The 20th edition of the Casaleggio Associati “Ecommerce Italia” conference, one of the main conferences on Ecommerce in Italy and a unique moment to explore data, strategies, trends and market evolutions.

    More info

    Discover more

    Join the Live Streaming

    Register Now
    October 20th, 2026 - Milan

    Ecommerce Tech Summit 2026

    Casaleggio Associati's research describes the state of the art of technologies and services to support those who do Ecommerce.

    More info

    Discover more
    Ecommerce Italia

    Casaleggio Associati
    Phone +39 02 89011466
    VAT 04215320963
    Contact us

    Follow us on social:

    Privacy & Cookie Policy

    © © Casaleggio Associati 2026
    All rights reserved.
    We encourage sharing.