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Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at June 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

The partners of Ecommerce companies 2025

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

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The Insurance industry in Italy is worth over €2.4 billion and has recorded annual growth of 1%, driven in particular by new embedded insurance services. Growing competition is prompting companies to offer more competitive, personalised and flexible products via digital channels. By 2026, greater personalisation and automated underwriting using AI and behavioural data are expected.

  • Sector Italianity IT85%
  • Est. Revenue 2025 € 2.414.896.000
  • Growth 24-25 Crescita1,0%
  • Inflation 3,0%
Discover all data in the "Ecommerce Italy 2026" report
Ecommerce Italy Summit 2026

Latest update: 16 June 2026
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.377.464 12:1338,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.377.464 12:13 38,0% Follow
    2 From position 2 to position 2DE Allianz Direct InsuranceInsurance InsuranceInsurance6.237659.900 09:1252,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    659.900 09:12 52,0% Follow
    3 From position 3 to position 3IT Unipol Sai InsuranceInsurance InsuranceInsurance5.914665.302 10:3849,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    665.302 10:38 49,0% Follow
    4 From position 4 to position 4IT UniSalute InsuranceInsurance InsuranceInsurance5.161509.452 08:4633,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    509.452 08:46 33,0% Follow
    5 From position 5 to position 5IT ConTe.it InsuranceInsurance InsuranceInsurance5.054507.577 07:3844,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    507.577 07:38 44,0% Follow
    6 From position 6 to position 6IT Genertel InsuranceInsurance InsuranceInsurance4.731450.210 07:1845,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    450.210 07:18 45,0% Follow
    7 From position 7 to position 7ES Verti InsuranceInsurance InsuranceInsurance4.301334.596 07:1139,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    334.596 07:11 39,0% Follow
    8 From position 8 to position 8IT Linear InsuranceInsurance InsuranceInsurance4.086303.626 09:4132,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    303.626 09:41 32,0% Follow
    9 From position 9 to position 9FR Axa InsuranceInsurance InsuranceInsurance3.548224.006 06:0457,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    224.006 06:04 57,0% Follow
    10 From position 10 to position 10IT Quixa InsuranceInsurance InsuranceInsurance2.903158.087 09:0642,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    158.087 09:06 42,0% Follow
    11 From position 12 to position 11IT Europ Assistance InsuranceInsurance InsuranceInsurance2.688105.710 11:0441,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    105.710 11:04 41,0% Follow
    12 From position 13 to position 12CH Zurich Connect InsuranceInsurance InsuranceInsurance2.58197.402 11:0752,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    97.402 11:07 52,0% Follow
    13 From position 14 to position 13IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.47389.024 05:5734,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    89.024 05:57 34,0% Follow
    14 From position 11 to position 14IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.47382.647 14:2040,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    82.647 14:20 40,0% Follow
    15 From position 15 to position 15IT GenialClick InsuranceInsurance InsuranceInsurance2.36686.771 11:0959,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    86.771 11:09 59,0% Follow
    16 From position 20 to position 16IT BeRebel InsuranceInsurance InsuranceInsurance2.25893.265 06:1437,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    93.265 06:14 37,0% Follow
    17 From position 16 to position 17FR Groupama InsuranceInsurance InsuranceInsurance2.25880.737 09:5247,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    80.737 09:52 47,0% Follow
    18 From position 17 to position 18IT 24hassistance InsuranceInsurance InsuranceInsurance2.25871.854 10:5929,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    71.854 10:59 29,0% Follow
    19 From position 19 to position 19IT Bene InsuranceInsurance InsuranceInsurance2.15172.238 09:0649,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    72.238 09:06 49,0% Follow
    20 From position 18 to position 20ES Heymondo InsuranceInsurance InsuranceInsurance2.04359.779 09:1541,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    59.779 09:15 41,0% Follow
    21 From position 21 to position 21ES Barkibu InsuranceInsurance InsuranceInsurance1.93597.371 02:4463,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    97.371 02:44 63,0% Follow
    22 From position 23 to position 22IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.50534.559 15:3854,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    34.559 15:38 54,0% Follow
    23 From position 27 to position 23IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.29025.545 07:1934,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    25.545 07:19 34,0% Follow
    24 From position 24 to position 24IT Coverwise InsuranceInsurance InsuranceInsurance1.29022.736 09:238,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    22.736 09:23 8,0% Follow
    25 From position 22 to position 25IT Imaway InsuranceInsurance InsuranceInsurance1.18325.854 10:1661,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    25.854 10:16 61,0% Follow
    26 From position 28 to position 26IT CA Assicurazioni InsuranceInsurance InsuranceInsurance1.18313.034 02:5426,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.034 02:54 26,0% Follow
    27 From position 40 to position 27IT Vitesicure InsuranceInsurance InsuranceInsurance1.07515.129 01:1914,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    15.129 01:19 14,0% Follow
    28 From position 25 to position 28IT GenialLife InsuranceInsurance InsuranceInsurance96821.506 03:5963,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    21.506 03:59 63,0% Follow
    29 From position 31 to position 29IT Lokky InsuranceInsurance InsuranceInsurance96820.932 05:2359,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    20.932 05:23 59,0% Follow
    30 From position 33 to position 30IT Polizza Migliore InsuranceInsurance InsuranceInsurance96816.140 05:3551,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.140 05:35 51,0% Follow
    31 From position 32 to position 31IT Vitanuova Spa InsuranceInsurance InsuranceInsurance96815.678 17:5665,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    15.678 17:56 65,0% Follow
    32 From position 38 to position 32IT Baboop InsuranceInsurance InsuranceInsurance96814.605 02:2656,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    14.605 02:26 56,0% Follow
    33 From position 29 to position 33IT Santevet InsuranceInsurance InsuranceInsurance86034.388 06:3183,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    34.388 06:31 83,0% Follow
    34 From position 30 to position 34IT AutoConnexa InsuranceInsurance InsuranceInsurance86011.091 05:3166,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.091 05:31 66,0% Follow
    35 From position 41 to position 35IT MetLife InsuranceInsurance InsuranceInsurance53811.157 02:5491,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.157 02:54 91,0% Follow
    36 From position 39 to position 36IT Chapka InsuranceInsurance InsuranceInsurance3236.652 19:5368,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.652 19:53 68,0% Follow
    37 From position 34 to position 37IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance3232.566 33:3721,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.566 33:37 21,0% Follow
    38 From position 36 to position 38IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance2155.238 01:0474,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    5.238 01:04 74,0% Follow
    39 From position 43 to position 39IT Motoplatinum InsuranceInsurance InsuranceInsurance2154.730 12:0867,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.730 12:08 67,0% Follow
    40 From position 42 to position 40IT AssiVia InsuranceInsurance InsuranceInsurance2153.309 04:1155,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.309 04:11 55,0% Follow
    41 From position 26 to position 41IT TravelEasy InsuranceInsurance InsuranceInsurance2152.410 07:3953,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.410 07:39 53,0% Follow
    42 From position 37 to position 42IT Covercare InsuranceInsurance InsuranceInsurance2152.251 08:056,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.251 08:05 6,0% Follow
    43 From position 35 to position 43IT Dallbogg InsuranceInsurance InsuranceInsurance2152.168 14:2032,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.168 14:20 32,0% Follow
    44 From position 44 to position 44IT Spondee InsuranceInsurance InsuranceInsurance108<1.000 10:3410,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 10:34 10,0% Follow
    45 From position 45 to position 45IT Holins InsuranceInsurance InsuranceInsurance108<1.000 01:5738,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 01:57 38,0% Follow
    46 From position 46 to position 46IT Afi Esca InsuranceInsurance InsuranceInsurance108<1.000 04:0029,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 04:00 29,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    April 22nd, 2026 - Milan

    Report Ecommerce Italy 2026

    The 20th edition of Casaleggio Associati’s “Ecommerce Italia” research. The go-to report for those looking to understand the evolution of Digital Commerce: data, scenarios, concrete case studies, and insights from the industry's key players.

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