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UPCOMING EVENTS NEXT EVENT 20 October · Ecommerce Tech Summit 2026 · Register → | 7 April · Ecommerce Italy Summit 2027 · Discover →
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Ecommerce Ranking in Italy
Gambling

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at August 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

Ecommerce Tech Summit 2026

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

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Gambling is projected to see high growth rates in 2026 (19.7%), pushing expenditure (net of winnings) to over €6 billion, in a market that has been radically reshaped by regulatory measures introduced in late 2025. The industry remains one of the most frequently used, where leadership depends on the ability to identify recurring needs and build long-term relationships.

  • Sector Italianity IT59%
  • Est. Revenue 2025 € 6.091.045.000
  • Growth 24-25 Crescita19,7%
  • Inflation 2,7%
Discover all data in the "Ecommerce Italy 2026" report
Ecommerce Italy Summit 2026

Latest update: 26 August 2026
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    Sector: Gambling

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 39 to position 1IT Totosi GamblingGambling GamblingGambling23412.326 45:1525,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.326 45:15 25,0% Follow
    2 From position 33 to position 2IT Bgame GamblingGambling GamblingGambling40350.895 39:4832,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    50.895 39:48 32,0% Follow
    3 From position 44 to position 3ES Codere GamblingGambling GamblingGambling23414.697 22:1621,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    14.697 22:16 21,0% Follow
    4 From position 42 to position 4IT Sunbet GamblingGambling GamblingGambling25527.009 20:4940,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    27.009 20:49 40,0% Follow
    5 From position 22 to position 5AU Stake GamblingGambling GamblingGambling467110.693 20:4043,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		AU
    110.693 20:40 43,0% Follow
    6 From position 34 to position 6IT Vincitu GamblingGambling GamblingGambling44674.983 20:2523,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    74.983 20:25 23,0% Follow
    7 From position 16 to position 7IT Giocodigitale GamblingGambling GamblingGambling701248.749 18:1842,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    248.749 18:18 42,0% Follow
    8 From position 18 to position 8GB William Hill GamblingGambling GamblingGambling594151.999 17:4729,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GB
    151.999 17:47 29,0% Follow
    9 From position 8 to position 9GB Bet365 GamblingGambling GamblingGambling1.423873.775 17:3339,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GB
    873.775 17:33 39,0% Follow
    10 From position 43 to position 10MT Betwin360 GamblingGambling GamblingGambling21222.543 16:5441,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    22.543 16:54 41,0% Follow
    11 From position 24 to position 11GB Tombola GamblingGambling GamblingGambling42564.596 16:2221,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GB
    64.596 16:22 21,0% Follow
    12 From position 38 to position 12IT Staryes GamblingGambling GamblingGambling34048.086 15:4124,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    48.086 15:41 24,0% Follow
    13 From position 17 to position 13GB BetFair GamblingGambling GamblingGambling658206.254 14:0630,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GB
    206.254 14:06 30,0% Follow
    14 From position 36 to position 14GB Marathonbet GamblingGambling GamblingGambling31843.241 12:2814,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GB
    43.241 12:28 14,0% Follow
    15 From position 26 to position 15GB StanleyBet GamblingGambling GamblingGambling40351.815 12:2422,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GB
    51.815 12:24 22,0% Follow
    16 From position 47 to position 16IT Betitaly GamblingGambling GamblingGambling19117.502 12:2143,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    17.502 12:21 43,0% Follow
    17 From position 9 to position 17GI 888 Casinò GamblingGambling GamblingGambling1.019564.754 12:0567,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GI
    564.754 12:05 67,0% Follow
    18 From position 21 to position 18MT E-Play24 GamblingGambling GamblingGambling510149.675 12:0139,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    149.675 12:01 39,0% Follow
    19 From position 19 to position 19MT StarVegas GamblingGambling GamblingGambling488105.938 11:4126,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    105.938 11:41 26,0% Follow
    20 From position 29 to position 20IT Sportium GamblingGambling GamblingGambling40380.722 11:1042,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    80.722 11:10 42,0% Follow
    21 From position 37 to position 21IT Betpassion GamblingGambling GamblingGambling29736.151 10:3826,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    36.151 10:38 26,0% Follow
    22 From position 7 to position 22MT Betsson GamblingGambling GamblingGambling1.189706.798 10:2851,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    706.798 10:28 51,0% Follow
    23 From position 10 to position 23IT Eurobet GamblingGambling GamblingGambling1.189656.640 10:2325,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    656.640 10:23 25,0% Follow
    24 From position 28 to position 24MT Betpoint GamblingGambling GamblingGambling27628.371 10:1317,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    28.371 10:13 17,0% Follow
    25 From position 11 to position 25IT Betflag GamblingGambling GamblingGambling1.210669.738 10:0522,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    669.738 10:05 22,0% Follow
    26 From position 4 to position 26IT Lottomatica GamblingGambling GamblingGambling2.3141.650.527 09:5436,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.650.527 09:54 36,0% Follow
    27 From position 41 to position 27IT ZonaGioco GamblingGambling GamblingGambling29730.521 09:5222,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    30.521 09:52 22,0% Follow
    28 From position 32 to position 28IT Sportbet GamblingGambling GamblingGambling36152.243 09:4730,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    52.243 09:47 30,0% Follow
    29 From position 3 to position 29MT Planetwin365 GamblingGambling GamblingGambling2.0171.458.580 09:3841,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    1.458.580 09:38 41,0% Follow
    30 From position 5 to position 30IT Snai GamblingGambling GamblingGambling2.2081.571.975 09:3342,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.571.975 09:33 42,0% Follow
    31 From position 23 to position 31IT Domus Bet GamblingGambling GamblingGambling488105.479 09:2323,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    105.479 09:23 23,0% Follow
    32 From position 25 to position 32MT Leo Vegas GamblingGambling GamblingGambling46782.976 09:1227,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    82.976 09:12 27,0% Follow
    33 From position 48 to position 33IT Perlaplay GamblingGambling GamblingGambling423.765 09:1115,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    3.765 09:11 15,0% Follow
    34 From position 15 to position 34GB Daznbet GamblingGambling GamblingGambling531119.592 09:0928,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GB
    119.592 09:09 28,0% Follow
    35 From position 40 to position 35IT Fastbet GamblingGambling GamblingGambling29733.594 08:4932,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    33.594 08:49 32,0% Follow
    36 From position 6 to position 36MT StarCasinò GamblingGambling GamblingGambling1.8051.286.565 08:3660,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    1.286.565 08:36 60,0% Follow
    37 From position 12 to position 37MT Pokerstars GamblingGambling GamblingGambling849349.540 08:3622,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    349.540 08:36 22,0% Follow
    38 From position 27 to position 38IT My Lotteries Play GamblingGambling GamblingGambling531115.464 07:5025,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    115.464 07:50 25,0% Follow
    39 From position 30 to position 39MT NetBet GamblingGambling GamblingGambling44695.477 07:4626,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		MT
    95.477 07:46 26,0% Follow
    40 From position 13 to position 40AT Bwin GamblingGambling GamblingGambling743286.184 07:4440,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		AT
    286.184 07:44 40,0% Follow
    41 From position 20 to position 41GB Admiral Bet GamblingGambling GamblingGambling573171.437 07:4349,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		GB
    171.437 07:43 49,0% Follow
    42 From position 1 to position 42IT Sisal GamblingGambling GamblingGambling10.0008.611.276 07:3250,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    8.611.276 07:32 50,0% Follow
    43 From position 46 to position 43IT Gioca7 GamblingGambling GamblingGambling21212.198 07:0728,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.198 07:07 28,0% Follow
    44 From position 31 to position 44IT Netwin GamblingGambling GamblingGambling44689.626 06:4529,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    89.626 06:45 29,0% Follow
    45 From position 35 to position 45IT Quigioco GamblingGambling GamblingGambling42587.772 06:1628,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    87.772 06:16 28,0% Follow
    46 From position 2 to position 46IT Goldbet GamblingGambling GamblingGambling3.6942.952.929 05:4941,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.952.929 05:49 41,0% Follow
    47 From position 50 to position 47IT Elabet GamblingGambling GamblingGambling422.356 03:3116,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.356 03:31 16,0% Follow
    48 From position 14 to position 48IT Giochi24 GamblingGambling GamblingGambling701289.481 03:0354,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    289.481 03:03 54,0% Follow
    49 From position 45 to position 49IT Casino' Di Venezia Gioco GamblingGambling GamblingGambling426.072 02:080,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.072 02:08 0,0% Follow
    50 From position 51 to position 50IT WinBet GamblingGambling GamblingGambling646.881 00:3847,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.881 00:38 47,0% Follow
    51 From position 49 to position 51IT Casinò Sanremo online GamblingGambling GamblingGambling212.344 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.344 < 10s 100,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Scommesse e Casinò

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    April 22nd, 2026 - Milan

    Report Ecommerce Italy 2026

    The 20th edition of Casaleggio Associati’s “Ecommerce Italia” research. The go-to report for those looking to understand the evolution of Digital Commerce: data, scenarios, concrete case studies, and insights from the industry's key players.

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    October 20th, 2026 - Milan

    Ecommerce Tech Summit 2026

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