The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

The partners of Ecommerce companies 2025

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.

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The Gambling sector had a turnover of around 5 billion euros with a growth of 15% and negligible inflation. Foreign operators mainly come from Malta and Great Britain. The sector is experiencing a strong contraction in physical retail with operators like Flutter and Lottomatica acquiring major competitors. Online, the new multi-year concession that will be released in 2025 will likely reduce the number of operators from around 80 today to less than 30 due to the high costs expected by the
Government, which will force operators to merge and form consortia. From the customer’s point of view, the contraction will be even more visible because many operators use different brands and sites (the so-called skins) that will be prohibited by the new regulations. (Analysis conducted in collaboration with Agimeg)

Sector Italianity 59%
Est. Revenue € 5.090.002.000
Growth 23-24 15,0%
Inflation 0,5%

Discover all data in the "Ecommerce Italy 2025" report

12132 companies present
17 sectors

Latest update: 19 December 2025

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 12132 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.