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Ecommerce Ranking in Italy
Gambling

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at July 2026

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

The partners of Ecommerce companies 2025

Casaleggio Associati's research describes the state of the art of technologies and services to support Ecommerce companies.



Gambling is projected to see high growth rates in 2026 (19.7%), pushing expenditure (net of winnings) to over €6 billion, in a market that has been radically reshaped by regulatory measures introduced in late 2025. The industry remains one of the most frequently used, where leadership depends on the ability to identify recurring needs and build long-term relationships.

  • Sector Italianity IT59%
  • Est. Revenue 2025 € 6.091.045.000
  • Growth 24-25 Crescita19,7%
  • Inflation 2,7%

Discover all data in the "Ecommerce Italy 2026" report
Ecommerce Italy Summit 2026

Latest update: 28 July 2026

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    Company / SectorSectorPopularity IndexEst.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    1 From position 1 to position 1IT Sisal GamblingGambling GamblingGambling10.0008.425.796 07:2652,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    8.425.796 07:26 52,0% Follow
    2 From position 3 to position 2IT Goldbet GamblingGambling GamblingGambling3.6972.873.686 06:1743,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    2.873.686 06:17 43,0% Follow
    3 From position 4 to position 3MT Planetwin365 GamblingGambling GamblingGambling3.2742.541.990 06:2954,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    2.541.990 06:29 54,0% Follow
    4 From position 5 to position 4IT Lottomatica GamblingGambling GamblingGambling2.4941.732.887 07:5940,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    1.732.887 07:59 40,0% Follow
    5 From position 2 to position 5IT Snai GamblingGambling GamblingGambling2.4281.692.113 08:5346,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    1.692.113 08:53 46,0% Follow
    6 From position 6 to position 6MT StarCasinò GamblingGambling GamblingGambling1.6261.064.221 09:1757,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    1.064.221 09:17 57,0% Follow
    7 From position 8 to position 7MT Betsson GamblingGambling GamblingGambling1.314792.554 10:1664,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    792.554 10:16 64,0% Follow
    8 From position 9 to position 8GB Bet365 GamblingGambling GamblingGambling1.292695.441 14:2642,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GB
    695.441 14:26 42,0% Follow
    9 From position 7 to position 9GI 888 Casinò GamblingGambling GamblingGambling1.247837.939 10:5473,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GI
    837.939 10:54 73,0% Follow
    10 From position 11 to position 10IT Eurobet GamblingGambling GamblingGambling1.136555.042 10:0229,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    555.042 10:02 29,0% Follow
    11 From position 10 to position 11IT Betflag GamblingGambling GamblingGambling1.069501.648 09:3723,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    501.648 09:37 23,0% Follow
    12 From position 12 to position 12MT Pokerstars GamblingGambling GamblingGambling869307.616 07:5623,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    307.616 07:56 23,0% Follow
    13 From position 15 to position 13AT Bwin GamblingGambling GamblingGambling846319.541 11:3037,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    AT
    319.541 11:30 37,0% Follow
    14 From position 13 to position 14IT Giochi24 GamblingGambling GamblingGambling780313.470 05:1853,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    313.470 05:18 53,0% Follow
    15 From position 22 to position 15GB Daznbet GamblingGambling GamblingGambling780261.017 14:0536,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GB
    261.017 14:05 36,0% Follow
    16 From position 14 to position 16IT Giocodigitale GamblingGambling GamblingGambling780253.785 12:2444,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    253.785 12:24 44,0% Follow
    17 From position 16 to position 17GB BetFair GamblingGambling GamblingGambling735180.894 20:0723,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GB
    180.894 20:07 23,0% Follow
    18 From position 17 to position 18GB William Hill GamblingGambling GamblingGambling713170.569 15:0930,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GB
    170.569 15:09 30,0% Follow
    19 From position 19 to position 19MT StarVegas GamblingGambling GamblingGambling624143.025 20:3133,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    143.025 20:31 33,0% Follow
    20 From position 21 to position 20GB Admiral Bet GamblingGambling GamblingGambling601145.055 11:3844,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GB
    145.055 11:38 44,0% Follow
    21 From position 18 to position 21MT E-Play24 GamblingGambling GamblingGambling579158.323 09:4334,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    158.323 09:43 34,0% Follow
    22 From position 25 to position 22AU Stake GamblingGambling GamblingGambling51295.146 11:3926,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    AU
    95.146 11:39 26,0% Follow
    23 From position 20 to position 23IT Domus Bet GamblingGambling GamblingGambling49088.599 11:4219,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    88.599 11:42 19,0% Follow
    24 From position 33 to position 24GB Tombola GamblingGambling GamblingGambling49065.500 17:0617,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GB
    65.500 17:06 17,0% Follow
    25 From position 30 to position 25MT Leo Vegas GamblingGambling GamblingGambling49065.448 10:5629,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    65.448 10:56 29,0% Follow
    26 From position 28 to position 26GB StanleyBet GamblingGambling GamblingGambling49052.887 23:4525,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GB
    52.887 23:45 25,0% Follow
    27 From position 24 to position 27IT My Lotteries Play GamblingGambling GamblingGambling46869.380 08:3631,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    69.380 08:36 31,0% Follow
    28 From position 37 to position 28MT Betpoint GamblingGambling GamblingGambling46851.167 11:5812,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    51.167 11:58 12,0% Follow
    29 From position 29 to position 29IT Sportium GamblingGambling GamblingGambling44585.019 07:2642,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    85.019 07:26 42,0% Follow
    30 New EntryMT NetBet GamblingGambling GamblingGambling44571.918 10:2936,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    71.918 10:29 36,0% Follow
    31 From position 27 to position 31IT Netwin GamblingGambling GamblingGambling44558.557 05:2522,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    58.557 05:25 22,0% Follow
    32 From position 34 to position 32IT Sportbet GamblingGambling GamblingGambling40150.110 10:1438,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    50.110 10:14 38,0% Follow
    33 From position 32 to position 33IT Bgame GamblingGambling GamblingGambling40139.787 37:1730,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    39.787 37:17 30,0% Follow
    34 From position 23 to position 34IT Vincitu GamblingGambling GamblingGambling37943.066 18:4818,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    43.066 18:48 18,0% Follow
    35 From position 26 to position 35IT Quigioco GamblingGambling GamblingGambling35648.561 08:0220,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    48.561 08:02 20,0% Follow
    36 From position 35 to position 36GB Marathonbet GamblingGambling GamblingGambling33440.182 09:2323,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    GB
    40.182 09:23 23,0% Follow
    37 From position 31 to position 37IT Betpassion GamblingGambling GamblingGambling33436.192 10:3222,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    36.192 10:32 22,0% Follow
    38 From position 39 to position 38IT Staryes GamblingGambling GamblingGambling31228.730 14:5018,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    28.730 14:50 18,0% Follow
    39 From position 36 to position 39IT Totosi GamblingGambling GamblingGambling31217.453 39:0117,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    17.453 39:01 17,0% Follow
    40 From position 38 to position 40IT Fastbet GamblingGambling GamblingGambling29038.191 12:2563,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    38.191 12:25 63,0% Follow
    41 From position 42 to position 41IT ZonaGioco GamblingGambling GamblingGambling29029.787 06:0117,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    29.787 06:01 17,0% Follow
    42 From position 40 to position 42IT Sunbet GamblingGambling GamblingGambling26721.173 17:2123,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    21.173 17:21 23,0% Follow
    43 From position 44 to position 43MT Betwin360 GamblingGambling GamblingGambling24523.950 06:0026,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    MT
    23.950 06:00 26,0% Follow
    44 From position 41 to position 44ES Codere GamblingGambling GamblingGambling24512.088 16:5938,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    ES
    12.088 16:59 38,0% Follow
    45 From position 49 to position 45IT Casino' Di Venezia Gioco GamblingGambling GamblingGambling895.295 22:393,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    5.295 22:39 3,0% Follow
    46 From position 45 to position 46IT Gioca7 GamblingGambling GamblingGambling678.949 07:3922,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    8.949 07:39 22,0% Follow
    47 From position 43 to position 47IT Betitaly GamblingGambling GamblingGambling678.772 07:1227,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    8.772 07:12 27,0% Follow
    48 From position 47 to position 48IT Perlaplay GamblingGambling GamblingGambling454.464 11:5143,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    4.464 11:51 43,0% Follow
    49 From position 46 to position 49IT Casinò Sanremo online GamblingGambling GamblingGambling222.403 07:5496,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    2.403 07:54 96,0% Follow
    50 From position 50 to position 50IT Elabet GamblingGambling GamblingGambling221.392 04:3046,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    1.392 04:30 46,0% Follow
    51 From position 48 to position 51IT WinBet GamblingGambling GamblingGambling221.204 00:2334,0% Follow
    Est.
    Unique Visitors
    Est
    Avg Time
    Est.
    Bounce Rate
    IT
    1.204 00:23 34,0% Follow

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    Top 10 Scommesse e Casinò

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    April 22nd, 2026 - Milan

    Report Ecommerce Italy 2026

    The 20th edition of Casaleggio Associati’s “Ecommerce Italia” research. The go-to report for those looking to understand the evolution of Digital Commerce: data, scenarios, concrete case studies, and insights from the industry's key players.

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    October 20th, 2026 - Milan

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