The 18th edition of the “Ecommerce Italy” event was held on April 10th, 2024 in Milan, with a large participation of professionals from the ecommerce world and the presence on stage of managers of leading companies.
For 18 years, Casaleggio Associati’s research has been exploring innovations, current trends, the most interesting cases and market evolutions thanks to the participation of the main companies in the Ecommerce landscape in Italy.
The new research “I partner delle aziende Ecommerce” by Casaleggio Associati aims to describe the state of the art of technologies and services for the Ecommerce world, analyze the criteria for choosing companies and evaluate evolutionary prospects. Through market analysis, interviews, surveys and the identification of the main vendors present, a map of the available solutions will be created, providing companies with guidance in choosing the best solutions suited to their specific needs.
The research presentation event will be held in October 2024 in Milan and will be a unique opportunity for participants to meet with industry experts, share knowledge and experiences, and stay updated on the latest trends and innovations in the Ecommerce sector. In addition to the presentation of the research results and the participation of brands and retailers, the event will include interactive workshops held by leading companies in the sector, during which it will be possible to go into detail into specific solutions.
The research investigates solutions and services available to companies that do ecommerce in Italy with the aim of creating culture on specific issues.
A map of the vendors on the market will be created and a selection guide that will describe the criteria by which brands and merchants select the best solutions for their ecommerce projects.
The 17th edition of “Ecommerce Italy” was held on April 18th, 2023 in Milan.
The Ecommerce Italy 2023 report – with the participation of best e-commerce italian companies – covers innovations, trends, best case studies and market’s evolutions.
The 16th edition of “E-commerce in Italy” was held on May 5th, 2022.
The E-commerce in Italy 2022 report – with the participation of best e-commerce italian companies – covers innovations, trends, best case studies and market’s evolutions after the Covid-19.
You can read the 2021 Report here.
2020 has created a rising demand from millions of people that had never before tried online trading and has, above all, brought about a shift in investment by many businesses that now see online sales as a way to navigate their way through the current crisis.
For this reason, 2021 will be the year of major moves in the e-commerce market, with operations aimed at consolidation and an internal shift within businesses whereby online trading will no longer be relegated to being an area of research and development but will instead become an essential part of the businesses.
The E-commerce in Italy 2020 report highlights the trends of the e-commerce B2C in Italy in 2019 from the point of view of turnover, product categories, online marketing, social media, marketplace, foreign investments and organisational structure. The report includes an in-depth analysis of E-commerce in the time of Coronavirus, and describes the impact that the pandemic had on the Italian e-commerce market during the first months of 2020.
Italian e-commerce is one of the markets with the most potential. This is shown by the comparison with foreign markets. Although e-commerce in Italy keeps steadily growing every year (18% this year), the overall market penetration is still very far from the other northern European countries.
During these years, however, foreign companies have been the ones who have gained the most interesting sectors and created the online market. Selling online means first of all to manage economies of a significant scale, that allow to invest on service and acquisitions. Throughout the years, Booking and Expedia have done it in the tourism sector, Amazon in consumer electronics and publishing, Just Eat in food delivery and Zalando in fashion (despite YOOX’s opposition). Today, new players are entering the most protected sectors, such as the pharmaceutical one. Access to loans is what makes the difference, so that Italian e-commerce companies can become those that expand at an international level rather than those that are bought, or worse put out of business.
The key factors that influence the investors’ choice, however, can also help companies to increase their value. The business scalability, the clients’ return rate, the sector they belong to, their position in the international market are only a few of the factors that companies can look at to diversify themselves. In this study we analyse some examples of how companies can stand out by adopting some simple strategies.
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